Darren Guiheen

Colchester, United Kingdom United Kingdom

Brand Specialist

Advertising / Marketing / PR

Your brand or image is crucial as it’s the foundation that you build your reputation on. If your brand lacks consistency it will give the wrong message to your audience. A great logo will help you to stand out from the crowd but it’s only a small part of your overall brand. Once you have a recognisable, consistent brand that helps you communicate your message that stays true to your core brand strategy it will help you attract new clients and keep you top of mind with your existing clients. In my experience small business owners are so close to their own brand that they fail to see the obvious flaws that can hold their business back thereby causing them stress.