The document describes the ECQA Social Media Networker project. The project ran from October 2011 to October 2013 and aimed to develop a skill set and certification for the role of social media networker. It provides an overview of the modules in the training program which cover topics such as social media technologies, implementing social media services, and challenges of social media. The role of social media networkers is to connect people and resources to facilitate knowledge sharing and creation of value through social networks.

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ECQA SOCIAL MEDIA
NETWORKER
PROJECT
Ricardo Colomo-Palacios
Richard Messnarz
Antonio de Amescua Seco
Kerstin Siakas
Daniel Palosi
Darragh Coakley
Adrienne Clarke

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• Project Start: 1st October 2011.
• Project duration: 24 months.
http://www.socialmedianetworker.eu/

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• The Social Web is represented by a class of web
sites and applications in which user participation
is the primary driver of value (Gruber, 2008).
• Web 2.0 is a term coined in 1999 by Darcy
DiNucci to describe web sites that use technology
beyond the static pages of earlier web sites.
• Web 2.0 sites allow users to act as prosumers
(producer & consumer)

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Examples of Web 2.0
tools include
Blogs, MicroBlogs, Wi
kis, Video
Sharing, Photo
Sharing, Presentation
Sharing, Social
Networking
Sites, Social
Bookmarking…

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• The Social Web is represented by a class of web
sites and applications in which user participation
is the primary driver of value (Gruber, 2008).
• Web 2.0 is a term coined in 1999 by Darcy
DiNucci to describe web sites that use technology
beyond the static pages of earlier web sites.
• Web 2.0 sites allow users to act as prosumers
(producer & consumer)

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SOCIAL MEDIA
NETWORKER
SKILL SET

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U1: Introduction
• E1: Introduction to Social Media
• E2: Social Media Technologies
U2: Social Media Services
• Social and Business Networks
• Blogging and Microblogging
• Content Sharing, Recommendation and Collaboration + Education
U3: Implementation of Social Media Services
• Planning, Implementing and Monitoring Communication
• Enterprise 2.0
• E3: Marketing and CRM
U4: Social Media Challenges
• Culture of Sharing and Online Reputation Handling
• Legal and Financial aspects of social media
• Information overload

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SOCIAL MEDIA
NETWORKER
COURSE

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THE ROLE OF
SOCIAL MEDIA

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Bernoff & Li
(2008) –
The (Oh-so)
Social Web

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• O’Dell and Hubert (2011) argue that online
social networking tools are reinvigorating
Knowledge Management
• Riemer et al. 2010 suggest information
may be relevant for a whole group of users
that is unknown in advance - Enterprise
Micro Blogging (EMB)-based solutions

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Literature underlines the importance of social media for:
•
Collective innovation communities (Paulini, Murty &
Maher, 2012).
•
Online innovation communities (Choi, Park & Park, 2011).
•
Key role in co-creation environments (García &
Colomo, 2012).
•
Communication channel among organizations (Perrigot et
al., 2012).

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“Knowledge networking is a term used to signify a
number of people, resources and relationships
among them, who are assembled in order to
accumulate and use knowledge primarily by means
of knowledge creation and transfer processes, for
the purpose of creating value” (Seufert, Krogh, &
Bach, 1999).

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“Knowledge networking is a term used to signify a
number of people, resources and relationships
among them, who are assembled in order to
accumulate and use knowledge primarily by means
of knowledge creation and transfer processes, for
the purpose of creating value” (Seufert, Krogh, &
Bach, 1999).

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(Chatti, Schroeder, & Jarke, 2012):
• “Create, harness, nurture, sustain, and widen
his/her external network to embrace new
knowledge nodes.
• Identify connections, recognize patterns, and make
sense between different knowledge nodes.
• Locate the knowledge node that can help
achieving better results, in a specific learning
context.”

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(Chatti, Schroeder, & Jarke, 2012):
• “Aggregate and remix.
• Cross boundaries, connect, and cooperate.
• Navigate and learn across multiple knowledge
networks.
• Help other knowledge networkers build and extend
their networks.”

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FOR MORE:
http://www.socialmedianetworker.eu/
https://twitter.com/SIMSProject
http://www.linkedin.com/groups/ECQA-Social-Media-Networker-4847885
https://www.facebook.com/simsproject