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Micro Interactions + Direct Engagement
             In a 2.0 World




David Armano, VP, Critical Mass / criticalmass.com
Blog: darmano.typepad.com
Twitter: twitter.com/armano
Consumer Behavior is
   Changing
From Passive Consumption To Active Participation
Technology Has
Changed Too
From Front + Back Ends…




  http://www.flickr.com/photos/borkweb/113862641/sizes/o/
…To Endless Fragmentation of Services




           http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/
Services Which Can Be Mixed + Mashed Like Melodies




  Intel Mash Maker suggests customizations and widgets. (Credit: Intel)
The End
Result Are
  Touch
  Points
  Which
  Seem
Infinite
Micro Interactions
Micro Interactions
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