L'Oreal's mission is to help men and women around the world express their individuality and realize their aspirations of beauty through quality beauty products. The company takes pride in its work and fostering innovation through research. L'Oreal's vision is to ensure economic success for employees by attracting and retaining talented individuals while being seen as a responsible global citizen focused on sustainable development.

1. MISSION OF LOREAL At L’ORÉAL, we believe that everyone aspires to beauty. Our mission is to help men and women around the world realise that aspiration, and express their individual personalities to the full. This is what gives meaning and value to our business, and to the working lives of our employees. We are proud of our work.

2. MISSION OF AL’REAL We give every person the gift of beauty which defies all age and transforms every person’s dream into reality by providing quality products suiting their geographical boundaries by fostering continuous research and innovation.

3. Defines Who we are What we do Why are we here.

4. VISION OF LOREAL : vision 2007 has been a year of progress on the three objectives we set to ensure that L’Oréal is among the most exemplary companies of the 21st century.The first priority is economic success, shared by all our employees, and to which they devote their talents, energy and commitment.The second objective is to make L’Oréal a company where all employees thrive both personally and professionally, and where we are able to attract and retain the most talented individuals. We constantly strive to bring on board staff from different horizons, nationalities, ethnic origins and backgrounds.The third is to ensure that as a company, L’Oréal is seen as a “global citizen”. At the dawn of the 21st century, the world’s leading beauty company needs to be an authentic example in terms of sustainable development.

5. DELIBERATIONS : Loreal revives its vision –setting targets for itself every year Economic success – quantitative aspect being captured Recognizing employees as its key stakeholder Vision reflective of core value of recognising new talent and appreciating innovations . Sustainable development: Since its already a global leader in the domain of cosmetics ,it wants to retain the same image.

6. VISION OF ALREAL : Become the first choice of people who wish to feel beautiful by continuously offering high quality products ,by exploring new opportunities ,by formulating organic products, by continuous technological innovations and by valuing the stakeholders.

7. REFLECTIONS OF THE VISION Committed approach A goal to achieve Clearly defines how to achieve the set goal. In line with company’s core value of promoting innovation as cosmetic industry is all about new research and inventions.