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Magazine publishing in global cross-media conglomerates:  a case study of *** Jingjing Chen,  Books and Byte, 2008-2009
Definition:  ,[object Object],[object Object],[object Object]
Practice and trends:   ---cross-media ownership ,[object Object],[object Object]
Practice and trends:   ---cross-media publishing ,[object Object],[object Object],[object Object]
Practice and trends:   ---cross-media strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dynamic of magazine publishing ,[object Object],[object Object]
Perspective: industry value chain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
perspective:  social effects ,[object Object],[object Object],[object Object]
Perspective: users ,[object Object],[object Object],[object Object],[object Object]
Case study ,[object Object],[object Object],[object Object],[object Object],[object Object]

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cross-media publishing in global media conglomerate

  • 1. Magazine publishing in global cross-media conglomerates: a case study of *** Jingjing Chen, Books and Byte, 2008-2009
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