URJ Social Media Boot Camp: Foundations of Social Media
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The document summarizes key points about using social media for reform Jewish congregations. It discusses how social media has changed communication by becoming more participatory, open, conversational and communal. It emphasizes adding value through newsworthy, useful content and developing networks. It also notes how social media has shifted power dynamics by allowing unofficial groups to form and how organizations must be nimble to keep pace with constant technological changes. The focus is on understanding audiences and developing strategies to meet objectives rather than just using technologies for their own sake.
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URJ Social Media Boot Camp: Foundations of Social Media
- 1. The Foundations of Social Media: How Social Media is Changing the Rules of the Game for Reform Congregations Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 SOCIAL MEDIA BOOT CAMP
- 2. 12 webinar topics Open Office Hours Sharefests! Coaching/Consulting SOCIAL MEDIA BOOT CAMP
- 4. http://on.fb.me/urjbootcamp URJ SOCIAL MEDIA BOOT CAMP FACEBOOK GROUP Share knowledge, ask questions, get help, test out a group.
- 7. Characteristics of Social Media Participatory Open & Democratic Conversational Communal Connected
- 9. #1 THIS IS AN ATTENTION ECONOMY
- 10. #2: ADD VALUE
- 11. Value is Social Capital • Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. • 1:12 or even 1:20 ratio
- 12. #3: BE REAL
- 13. Temple Israel, Memphis Facebook Page
- 16. #4 INVEST IN, DEVELOP & LEVERAGE NETWORKS
- 17. Unaffiliated but strongly connected. Prospects! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community. Use Networks With Purpose
- 18. Ask Questions: Be a Platform For Conversation Temple Beth Abraham, Tarrytown, NY Tagging people is a way to invite them into the conversation
- 20. #5: Shifts in Power
- 21. Unofficial Outposts Instead of making them come to you, you go to them.
- 22. Real Life Example Of Power Shift
- 23. Prepare for Constant Change: Anticipate The Market & Be Nimble
- 25. IT’S NOT ABOUT TECHNOLOGY
- 26. John Fitch’s Steam Engine
- 27. John Fitch’s Steam Engine
- 28. GROUNDSWELL’s P.O.S.T. 1. PEOPLE: Identify audience(s) 2. OBJECTIVES – What are you goals and objectives for this audience? – What are your audience’s goals? 3. What is the STRATEGY to reach these goals? 4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!
- 29. Slides and recording will be posted on URJ website http://www.URJ.org/bootcamp Details will be emailed shortly. Facebook Group: http://on.fb.me/urjbootcamp Twitter: #urjbootcamp Applications for coaching and consulting discounts will be posted this week!
- 30. Mark Your Calendar: Monday, Feb 13: Open Office Hours 2-3pm ET/ 1-2pm CT/ 11-12pm PT Thursday, Feb 16: Facebook 101 2-3pm ET/ 1-2pm CT/ 11-12pm PT Friday, Feb 17: Coaching/Consulting Applications due (round 1)