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TWITTER STRATEGIES  FOR SYNAGOGUES Presented by Lisa Colton, Darim Online January 13, 2011
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THIS IS AN ATTENTION ECONOMY
MOBILE GENERATION
 
Twitter Vocabulary @ denotes username RT = “ReTweet” DM = Direct Msg # denotes hashtag
Find Your Voice
Add Value
CROWDSOURCING
Real Life Example
LISTENING: @ mentions
LISTENING: Searches
Example of Hashtags,  #JED21
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ALL ABOUT HASHTAGS
LEVERAGING NETWORKS
Who do you want to reach?  What’s “viral” for you? LEVERAGING NETWORKS
http://bit.ly
Twitter for iPhone & Blackberry
Advanced Tools Hootsuite and Tweetdeck:  Twitter “dashboards”
Human transparency (Who is it?) Listening, then delegating as needed Adding value Building community Marketing your feed Integration with FB, etc. STAFFING
Want to learn more? Read this Recommendations: Rabbi List: http://twitter.com/#!/list/synagogue/rabbis Synagogue List: http://twitter.com/#!/list/synagogue/synagogues

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Twitter for synagogues uja ny series

Hinweis der Redaktion

  1. Use synagogue examples Also a good way to show differing voice Sixth and I vs. a temple in Chicago At the end Great to have a slide with a few different follow up resources Books, articles, Reminder that there will be resources in dirah Teaser for the next webinar we will do
  2. This is a list of all the elements to hit The Best way to introduce all these elements is to just show twitter Can we do a live feed? – then we can just click through and point things out