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Social Media For Events, Wiener Center, UJA
1. Social Media For Events
Lisa Colton
See3 Communications / Darim Online
lisa@see3.com @lisacolton
TODAY’S HASHTAG: #ujaevents
#UJAEVENTS @LISACOLTON
2. Agenda
1.
2.
3.
4.
GOALS: why use social media at events
BEFORE: marketing, recruitment, engagement
DURING: conversation, deepening, amplifying
AFTER: applying, disseminating, curating
#UJAEVENTS @LISACOLTON
9. Build Momentum
Facebook shares are
highest after someone has
committed to the event.
Create opportunities and
content that’s worth
sharing!
#UJAEVENTS @LISACOLTON
11. Facebook
Events
Allows RSVP, shares,
invite friends, discuss
on the wall.
#UJAEVENTS @LISACOLTON
Use tactics to
encourage RSVP and
engagement, e.g.
questions for speakers
posted in advance.
16. First: Who Are You?
• If you were a car…
• If you were a celebrity…
• If you were a color …
#UJAEVENTS @LISACOLTON
17. What Do You Need to Scaffold?
#UJAEVENTS @LISACOLTON
18. Think, Pair, Share!
• Pick an event
• Articulate a goal
• What’s your
gravitational center?
• What tool would you use?
• What’s your voice? Value?
• Craft it!
#UJAEVENTS @LISACOLTON
19. Pre: Get Organized For Event
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•
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Hashtag & include in materials
Live tweeting & Twitter wall plans
Live blogging & guest bloggers plans
Live stream broadcast
Staffing video
interviews and clips
• Listen to early chatter
#UJAEVENTS @LISACOLTON
20. DURING
Live Coverage / Broadcast
Break down the walls
Bridge on site / on line
Create sharable content
Create connections in the room
#UJAEVENTS @LISACOLTON
23. Make It Easy:
Anticipate Needs!
• Display hashtag
& handles of key
people
• Include in
introductions
• Include in
signage and
materials
#UJAEVENTS @LISACOLTON
25. Jason Leibowitz
Senior Program Manager, National Young Leadership
The Jewish Federations of North America
#UJAEVENTS @LISACOLTON
26. Design It In
• Tweet in questions
• Ask for input or reflections
by Twitter or text
• Like our page and post a
photo
• What’s one follow up
action you’ll take following
this event?
• Text opt in / donations in
the moment
#UJAEVENTS @LISACOLTON
29. Instagram Photo Feed
Robinhood Foundation + Black Eyed Peas in Central Park
http://eventstagr.am/
#UJAEVENTS @LISACOLTON
30. Melissa Preminger
Marketing Associate
Friedberg JCC | Sunrise Day Camp
Sh a re Yo u r
Su n ris e WA LK S Ex p e rie n ce !
@ n ris e D a y Ca m p
Su
@ n ris e D a y Ca m p
Su
# Su n ris e WA LK S
@ n ris e D a y Ca m p
Su
#UJAEVENTS @LISACOLTON
34. Live Blogging
• May require a team. Who does
what?
• Do background research for
nuggets that others won’t have.
• Create a schedule – early,
plenary, sessions, hallways,
drinks. Think about variety of
content.
• Every post should have graphics
and links.
#UJAEVENTS @LISACOLTON
36. AFTER
• Provide assets to support
decentralized reporting, blogging
• Keep conversation going
• Penetrate deeper, impact
• Keep people engaging with each
other
• LISTEN! LISTEN! LISTEN!
#UJAEVENTS @LISACOLTON
37. Posting Assets for Use
#UJAEVENTS @LISACOLTON
• Photos on Flickr
(with good tags
& descriptions!)
• Documents on
Slideshare or
Scribd
• Videos on
YouTube
Make sure
participants
know these
assets are
available for
them to use and
embed and
38. Continue Conversation
Ask questions & share
resources in gathering
spaces:
•FB event
•FB group or page
populated by attendees
•Using hashtag
•Even on your own
profile
#UJAEVENTS @LISACOLTON
40. Listening
• Who’s tweeting? Who’s blogging?
• Who is carrying forward the issues, not just
the event
• What memes maintained momentum? How
can you build on that?
• Who are nodes for next time?
#UJAEVENTS @LISACOLTON
42. Final Thoughts
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Play! Try things personally
Think about logistics, implications
Get your staff personally connected
Be purposeful, don’t just fill space
Integrate channels
Curate & converse
#UJAEVENTS @LISACOLTON