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Jds academy 2013 14 kickoff

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WELCOME TO THE JEWISH DAY SCHOOL SOCIAL MEDIA ACADEMY
Today’s Agenda •  •  •  •  Introductions Program Basics Foundations of Social Media What’s Next
Who’s Who! Lisa Colton Katie Young
Who’s Who! Farra Trompeter Rachel Hope Allison
Who’s Who! Ally Dommu Nickie Rudolph Liz Ricca
Academy Components •  Projects –  Social Media Project –  Social Fundraising Project –  Social Media Policy/Guidelines •  •  •  •  •  Webinars Coaching Facebook Group Sharefests! & Blogging Final report
Webinar logins will be posted shortly before each webinar. Follow up resources and a link to the recording and slides will follow each webinar.
Tradi&onal  Mindset:  Hub  &  Spokes  
Network  Mindset   “connect  and  collaborate”  rather  than  “command  and  control”  
Characteristics of Social Media •  Participatory: It blurs the line between producer and consumer, media and audience. •  Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy. •  Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging. •  Communal: Supports formation, growth & strength of communities around a particular shared interest. •  Connected: Thrives on being connected, rather than being territorial and proprietary.
Attention Economy Be Social Add Value Be Real Strengthen the Network
#1 THIS IS AN ATTENTION ECONOMY
#2: BE SOCIAL!
#3: ADD VALUE
SOCIAL CONTENT IS SOCIAL CAPITAL •  Social Capital is the value of connections between and among nodes in social networks. •  Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. •  12:1 ratio of adding value.
#4: BE REAL
Make it Personal
#5: Improve The Health of the Network
John Fitch’s Steam Engine
John Fitch’s Steam Engine
TIP FOR THIS EXPERIENCE 1.  Stay nimble – change is the name of the game. Experiment and refine. Repeat. 2.  Know your goals so you can use social media to achieve them, and know if you’re succeeding. 3.  Address your whole culture, not just marketing & communications. 4.  Share Share Share!
JEWISH DAY SCHOOL SOCIAL MEDIA ACADEMY

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