Lisa Colton presentation to NEw York area congregations, funded by UJA Federation of New York, Nov 18, 2010

1. Strategies
Presented by Lisa Colton,
Founder & President, Darim Online

2. COMMUNICATIONS REVOLUTION

3. COMMUNICATIONS REVOLUTION

4. P.O.S.T.
People: Who is your audience?
Objectives: What are your goals?
• Marketing/outreach (to whom?)
• Strengthening community
• Strengthening ties to the organization
• Education
• Shifting culture
Strategy: How will you achieve the objectives?
Technology: Is Facebook a good tool? How will you use it?

5. THIS IS AN ATTENTION ECONOMY

6. Earn Trust & Attention
• Be a Socialite, Not a Broadcaster
• Listen and Engage
• Have Personality
• Add Value

7. Put Down the Bull Horn.

8. Can
You
Hear
It?
Temple Israel, Memphis Facebook Page

9. Ask a Question!

10. Listen
&
Engage
Temple Israel, Memphis Facebook Page

11. Open
Your
Ears
Temple Sinai, Oakland, CA

12. FIND YOUR VOICE - BE A PERSON WITH A PERSONALITY!

14. ADD VALUE & BE GENEROUS

15. Know your audience to know what’s valuable to them.

16. Adopt a 1:12 ratio:
Every 1 time you self
promote, add value 12
times. Try it!

17. BE A PLATFORM FOR SHARED GOALS
Congregation
in Santa
Barbara during
fires that forced
evacuations

18. NEW GROUPS
http://mashable.com/2010/10/06/facebook-groups-2/

19. NEW GROUPS
http://on.fb.me/netnonbookclub

20. STAFFING:
Regularity
Listening
Social
Personal
OK to be the
“Accidental
Techie”

21. People
Objectives
Strategy
Technology