1. THE FOUNDATIONS OF
OF SOCIAL MEDIA
for EARLY CHILDHOOD EDUCATORS
Lisa Colton
Darim Online &
See3 Communications
lisa@see3.com
434.977.1170

4. Characteristics of Social Media
• Participatory: It blurs the line between producer and
consumer, media and audience.
• Open and Democratic: It encourages comments,
voting and sharing of information. For this reason it is
seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation
rather than one-directional broadcast. Is personal,
specific, and engaging.
• Communal: Supports formation, growth & strength of
communities around a particular shared interest.
• Connected: Thrives on being connected, rather than
being territorial and proprietary.

5. 5 New Rules of the Game
Attention Economy
Be Social
Add Value
Be Real
Strengthen the Network

6. #1 THIS IS AN ATTENTION ECONOMY

7. #2
Listen
And…
Temple Israel, Memphis Facebook Page

8. … Be Social
Temple Israel, Memphis Facebook Page

9. #3:
ADD
VALUE

10. Social Content is Social Capital
• Social Capital is the
value of connections
between and among
nodes in social
networks.
• Content should be
newsworthy, unique,
controversial, timely
immediately useful
and/or funny.
• 12:1 ratio of adding
value.

11. Your Unique Value

13. #4: BE REAL

14. Voice: Sixth & I Synagogue in DC

15. Make it
Personal

16. #5 STRENGTHEN THE NETWORK

19. Families,
and parenting,
are changing.

20. John Fitch’s Steam Engine

21. John Fitch’s Steam Engine

22. Continue the conversation in the
Darim Educators Facebook Group

23. Next sessions:
February 28 Family Engagement
March 14 Supporting Families'
Jewish Journeys
March 28 Social Media for
Professional
Development

24. Questions?
Share your work?