1. Developing a Social Media Policy
Miriam Brosseau
Associate Director of Network
Initiatives
The Jewish Education Project and
Darim Online/See3

2. Our Goals for Today
• To introduce the concept and importance of
a social media policy for your school
• To provide a framework and tangible
takeaways for hosting this conversation in
your school
Note: While we will explore important issues,
this is NOT the time to decide on particular
policies for your setting.

3. Social Organizations
[It doesn't work to] “Just take our organization
and add some Internet."
-Clay Shirky

4. Strategy vs. Policy
How to Get There
vs.
How to Be on the Way

5. The Value of a Social Media Policy
Product
Process
...and iterate with the seasons

6. Elements of the Policy Workbook
• What does a SMP
• Responding to
mean to you?
• Organizational
Positive/Neutral
Comments
•
Values in SM
SM Roles
• Privacy and
Permissions
• What Should You • Copyright and
Say Online Attribution
• Monitoring Policy • Personal and
• Responding to Professional
Negative Comments

7. Gathering Your Team
Whose voices should be represented?
How? At what point in the process?

8. Existing Policies & Permissions
What are your existing policies?
Where is the overlap?
How can/should they be integrated?

9. Voice, Vision, and Values Online
Your policy can be more than a list
of "Thou shalt nots..."

10. Translating Values Online
Value How can we embody this value online?
Curiosity/
Discovery

11. Translating Values Online
Value How can we embody this value online?
Curiosity/ • Asking questions (demonstrating our own
Discovery curiosity)
• Showing the students' journeys of Jewish
discovery through pictures, videos, quotes, etc.
• Talking about the value of curiosity and discovery
in education
• Sharing photos and asking friends/followers to
"find" things in them (encouraging others to be
curious and discover)

12. Pause...Before You Post
Put a pause between • What three
your fingers and the questions should
keyboard. you ask yourself
before posting?
• How can your
values, mission,
vision, or voice
guide those
questions?

13. Responding - The Good, Bad, & Ugly
How would this comment affect the community?
What are the implications for different kinds of
responses, no response, deleting, reporting?

14. Inside & Out: Community Guidelines
Define the boundaries
of your sandbox...
What are the expectations for
"playing" in your space?

15. Monitoring
Where is your
attention
directed?
How much of the chatter will you
actively listen to?

16. Personal and/or Professional
Consider:
• Personal posts
• Personal time
• Personal spaces
• Professional posts
• Professional time
• Professional (official)
spaces

17. Next Steps

18. Thank You!
Questions? Comments? Kvetches?
Keep in touch!
Miriam@DarimOnline.org
@miriamjayne