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DETROIT JEWISH EARLY CHILDHOOD EDUCATION

SOCIAL MEDIA ACADEMY

Lisa Colton
Chief Learning Officer, See3 Communications & President, Darim Online
lisa@darimonline.org @darimonline @lisacolton
Slides:
Produced by
The Social Media Academy is generously
funded through a grant from
Agenda
‱ 
‱ 
‱ 
‱ 
‱ 

Pages vs Groups vs Profiles
Tips & Skills for Success
Storytelling
Engagement
Metrics
Page
Group
Profile
Newsfeed
Tagging
Profiles (friends)
and groups
(members).
Pages you can
only tag in
comments
Capitalize,
or use @
Username
Marketing
Make Smart Design Choices
Iconic. Identifiable.
Your Voice and Engagement
#1.	
  
Be	
  invi*ng!	
  
	
  
Ask	
  	
  
Ques*ons!	
  
	
  
Temple	
  Beth	
  
Abraham,	
  
Tarrytown,	
  NY	
  
More	
  Ques*ons!	
  
	
  
Congrega*on	
  Beth	
  
Israel,	
  San	
  Diego	
  
BE	
  REAL!	
  
	
  
If	
  you’re	
  using	
  FB	
  
as	
  a	
  proïŹle,	
  step	
  
inside	
  your	
  
community.	
  
	
  
Gabby	
  as	
  Temple	
  
Sinai	
  of	
  Oakland	
  
StaïŹ€.	
  
Tag	
  Photos	
  to	
  Invite	
  People	
  
into	
  the	
  Conversa*on	
  
Organize Your Story: Group Ideas by
Themes of Three
ï‚§â€Ż Chronology
ï‚§â€Ż Geography
ï‚§â€Ż Advantages/Disadvantages
ï‚§â€Ż Causation
ï‚§â€Ż Extremes and Middle Ground
ï‚§â€Ż Anything!
Example: Themes of Three (or so)
METRICS
Produced by
The Social Media Academy is generously
funded through a grant from

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