Aliza Kline and Jamie Batesh present to Connected Congregations on Design Thinking.

1. Design Thinking Training
12/19/2013
Connected Congregations
Thinking by
design
How do you think
about designers?
December 19, 2013
Facilitators: Aliza Kline and Jamie Betesh
IDEO Content developed by Ela Ben Ur
Are you a designer?
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Have you been one?
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
1

2. Design Thinking Training
12/19/2013
How did/does it
feel?
These attributes aren’t
about DNA, or unique to
“designers.”
Yes &
a design thinking
They come from a common
mindset and approach that
experience
is referred to as
design thinking.
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
2

3. Design Thinking Training
12/19/2013
3 minutes
Imagine
what if to start
we immerse
with the
person not the
thing?
Connected Congregations
A UJA-Federation Initiative, With Darim Online
... and just ask?
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
3

4. Design Thinking Training
12/19/2013
4 minutes x 2
3 minutes x 2
Stuck? Remember these?
Go deeper! Get stories and emotions.
5 W’s (and an H)
5 Why’s
Who
What
When
Where
Why
(How)?
Who
What
When
Where
Why why why why why?
How?
3 minutes
3 minutes
Capture your
insights:
Frame a POV, or
the most
surprising/revealing things
they…
Think
Say
Feel
Do
[Person] needs to [verb
about the future – e.g.
do/say/think/feel_______]
because [insight about
the present].
Connected Congregations
A UJA-Federation Initiative, With Darim Online
opportunity statement:
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
4

5. Design Thinking Training
12/19/2013
5 minutes
5 minutes x 2
Ok, now imagine
Get feedback.
at least 3 radical ideas and give
each a name.
Designer: “So, what do you think?
Really?”
Designee: “I like…. I wish….What if…”
3 minutes
(re)draw your idea big
10 minutes
now prototype
one or more key aspects of the
new experience
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
5

6. Design Thinking Training
12/19/2013
prototype
4 minutes x 2
get feedback again.
Designer: “Please try it…what do you
think?”
Designee: “I like…I wish…What if…”
What did you do,
see, think, and feel
differently?
Design Thinking
Modes
HIGH-LEVEL PERSPECTIVE
frame 
Form a powerful point of
view on opportunities for
impactful ideas.
“Matterness
imagine
the deep
desire we all have to count, to be
heard, to be considered important as
individuals and not just donors or
customers.” – Allison Fine
Fully explore ideas.
Then thoughtfully select
and shape them.
-
WHAT
IS
WHAT
SHOULD
BE
prototype
immerse
Gather rich, visceral
insight and inspiration
to draw on.
Dynamically iterate
experiments, enabling
great sparks of ideas to
evolve.
CONCRETE DETAILS
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
6
Public domain images cour tesy of Pixabay

7. Design Thinking Training
12/19/2013
image credits: IDEO
image credit: IDEO
Connected Congregations
A UJA-Federation Initiative, With Darim Online
image credit: IDEO
image credit: IDEO
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
7

8. Design Thinking Training
12/19/2013
image credit: IDEO
image credit: IDEO
Design Thinking
Modes
Immerse
HIGH-LEVEL PERSPECTIVE
frame 
Form a powerful point of
view on opportunities for
impactful ideas.
Look Ask Try
imagine
Fully explore ideas.
Then thoughtfully select
and shape them.
WHAT
IS
WHAT
SHOULD
BE
prototype
immerse
Gather rich, visceral
insight and inspiration
to draw on.
Dynamically iterate
experiments, enabling
great sparks of ideas to
evolve.
Who
What
When
Where
Why Why Why Why Why?
How?
CONCRETE DETAILS
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Public domain images cour tesy of Pixabay
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
8

9. Design Thinking Training
12/19/2013
Human centered design begins with…
Recruitment
What’s a challenge or
opportunity your
congregation is currently
dealing with?
Design
Communication
Relationships
Retention
Using empathy within our own work
Marketing
Using empathy within our own work
Using empathy within our own work
How can we
change our
perspective?
What’s a challenge
or opportunity your
congregation is
currently dealing
with?
Connected Congregations
A UJA-Federation Initiative, With Darim Online
Who are
we
designing
for?
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
9

10. Design Thinking Training
Creating Askable Questions
12/19/2013
Observe & Immerse
What do we
want to
learn?
“Insights about people were never discovered sitting at your desk”.
- Will Evans, Lean UX NYC
•
•
•
•
Where and
how can
we learn it?
Go where they are
Pay attention to the things that you think don’t matter
See someone in their natural environment
See someone outside their natural environment
image credit: IDEO
Select One
imagine.
Stay focused on the topic
Go for quantity
Instigate and inspire
Encourage wild ideas
Defer judgment
Build on the ideas of others
One conversation at a time
Use pictures (and words)
Connected Congregations
A UJA-Federation Initiative, With Darim Online
image credit: IDEO
Think about:
Who they’d be with…
Where they’d be…
What will help uncover what you don’t
yet know
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
10

11. Design Thinking Training
Prototype.
Design and build a prototype that’s…
1. “right”
What’s are your critical question(s)? What experiment(s) get at those?
2.“rough”
12/19/2013
Everything of importance
must be deliberately
designed and done, with
our greatest insight and
imagination, or it is left to
chance.
What do you really need to make? What can you fake for now?
3. “rapid”
How quickly can you make, and remake/evolve it? How quickly can it elicit issues?
Connected Congregations
A UJA-Federation Initiative, With Darim Online
The world needs more
designers. - IDEO
Facilitators: Aliza Kline and Jamie Betesh
With Ela Ben Ur
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