Lisa Colton's presentation --

1. Social Media Series For Jewish Educators In conjunction with NATE and JEA Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 http://slidesha.re/natejea1

2. CAN’T GET ENOUGH! Need intro level tutorials on Facebook, Twitter, or blogging? Drop us a line at learningnetwork@darimonline.org and we’ll forward you links.

3. WORKSHOP GOALS: SKILLS Feel confident about key tools Build vocabulary and fluency Learn from others & teach others! Be able to apply in goal oriented ways Think tachlis and big picture

4. WORKSHOP GOALS: STRATEGY Connect goals and tools Understand what various tools are good for Integrate online and offline Learn from others & teach others! See short and long term impact

5. WORKSHOP GOALS: CONTEXT Understand how rules are changing Develop a lens to see future shifts Question assumptions in your work Be able to apply new rules to your work Learn from others & share

6. Social Media is a Contact Sport Personal & Professional Learning Classroom & Curricular Applications Marketing & Communications

7. WebEx Orientation CHAT Select who sees your chat Q&A

8. Introduce yourself in the chat window. Make sure it’s set to “All Participants”! Name, org, City/State What do you want to get out of this series? Do you tweet? Add your username! Do you blog? Add your URL!

9. SHIFTS Attention Economy Role of information in building knowledge, meaning and identity Increased importance of relationships

11. What are your audience’s goals?What is the STRATEGY to reach these goals? Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!

12. Attention Economy

13. Attention Economy How does this background impact the way you work?

14. Attention Economy More convenience Make more use of time at home How does this background impact the way you work? We’re bribing them to come Really see what people value Risk of watering down content Less class time/fewer days Provide broader value What gains more attention? Go to them rather than making them come to us

16. Attributes

17. Needs

18. Schedules

19. Challenges

21. Sources of Information What is information good for? How do we evaluate it? How does that relate to our goals as Jewish educators?

23. What are your goals?

24. What is your role in achieving these goals?

26. Relationships Who do we seek information from, and why? How do we assess expertise? How do we build trust & authenticity? What do we need to think about in terms of convenience& accessibility

27. P O S T Relationships In an attention economy, relationships are paramount! How do we build, sustain and use relationships to achieve our goals?

28. P O S T How We Relate http://www.formspring.me/rabbiblake

29. Relationships – Public vs Private “Many of Kavana’s programs…use some degree of social engineering … This is not the job I was trained to do in rabbinical school, but I have consciously made this social engineering a core part of what I do.” - Rabbi Rachel Nussbaum in the Journal of Jewish Communal Service. Sometimes your value is being a PLATFORM for relationships not a source of information.

30. Relationships P O S T Hub and Spokes Networked How does this make you question assumptions about your role?

31. SHIFTS Attention Economy Role of information in building knowledge, meaning and identity Increased importance of relationships

33. What are your audience’s goals?What is the STRATEGY to reach these goals? Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!

34. NEXT SESSION Facebook Strategies for Savvy Jewish Educators July 12, 2011 1-2pm eastern/ 10-11am pacific Homework: If you don’t have a Facebook account, start one – just personal use for now. If you are on Facebook (profile, page or group), critique your own work according to what you’ve learned today. Need a tutorial?Just email us at learningnetwork@darimonline.org