3. What we’re going to talk about
• What are the social fundraising project
requirements for the JDS Social Media
Academy?
• What is social fundraising?
• What tools are available to use for social
fundraising?
• How do I get started with a social
fundraising campaign?
#JDSAcademy
4. Social Fundraising Project
• Requirement of the JDS Academy
• AVI CHAI Foundation is matching up to
$10,000 in funds
• Campaigns must be new, or have a new
component
• Your coach can help you with specific
questions about the project
#JDSAcademy
9. Social fundraising…
• Turns your supporters into
fundraisers
• Harnesses the power of social
media
• Isn’t all that different than raising
money door to door for a charity walk
or run
#JDSAcademy
12. Figure out your platform
• Read the fine print.
• Each tool has different fees, so do
your research.
• Some are based on monthly
subscriptions, others are based on
usage.
#JDSAcademy
13. Figure out your platform
• Take it for a whirl!
• Make sure it’s intuitive and easy to
use.
• Walk through the whole process in
your fundraisers’ shoes.
• The easier it is to use, the more
motivated your fundraisers will be.
#JDSAcademy
14. Figure out your platform
• Show me the data!
• Make sure you can download all of
the donor information.
• Follow-up with new donors and turn
them into long-term supporters.
• Keep them looped into your future
communication and fundraisers.
#JDSAcademy
22. Set up your page
• Create a team page for your
school.
• Gather photos and videos to use
for story telling.
• Link to your social media
properties.
• Spread the word and recruit!
#JDSAcademy
23. Set your fundraisers up for success
• Write some sample copy they can
personalize.
• Send some example photos and
videos.
• Send weekly reminders to
fundraisers about their campaign.
#JDSAcademy
25. Make your campaign a success
• Get specific!
• Take advantage of the matching
grant – it’s your best tool.
• Use the matching grant as 1:1, 2:1,
or as a way to double your total (i.e.
no matching funds until $10k is
reached)
• Create urgency around a deadline.
#JDSAcademy
27. Make your campaign a success
• Be a force multiplier.
- Use your social media properties to
highlight fundraisers doing a good job.
• Get your current supporters excited
about the campaign, and don’t forget
to ask them to donate.
#JDSAcademy
28. Make your campaign a success
• Incentivize your fundraisers.
• It’s not easy to fundraise, make
sure they’re appreciated!
• Give them shout-outs on your
social media properties.
• Consider a prize for the person who
raises the most.
#JDSAcademy
43. Resources
• Social Fundraising Done Right | Big Duck
• Social Fundraising, The Next Frontier | Big Duck
• How to turn your stakeholders into fundraisers |
Nonprofit Quarterly
• Social Fundraising Tips and Best Practices | Rad
Campaign
http://bitly.com/bundles/farra/1
#JDSAcademy
