3. Content: Start with Your Goals
● Why are you on
social media in the
first place? What
are you trying to
accomplish?
● What kind of
content, and
conversations, will
help you get there?
8. Content Generation:
Evergreen/Recipe Content
Content that can be posted anytime:
● interview with an alum, teacher, or community member
● lists (e.g. “staff picks” for best kids’ books, favorite
parenting blogs)
● feature a character/object from class
● other ideas?
9. Other Content Generation Opportunities
How can you
reframe and share
things you are
already doing?