SlideShare ist ein Scribd-Unternehmen logo
1 von 13
Downloaden Sie, um offline zu lesen
Content
Generation and
Curation
The Detroit Social Media Academy is generously
funded by a grant from

Facilitated by Miriam Brosseau,
Darim Online
Why Content Matters
Content is a
connecting force,
a platform for
conversation
Content: Start with Your Goals
● Why are you on
social media in the
first place? What
are you trying to
accomplish?
● What kind of
content, and
conversations, will
help you get there?
Content: Remember Your Audience
Content Generation: Events
Pictures
Quotes
Video/
Soundbites
...what else
could add
value?
Content
Generation:
“Crowdsourcing”
● Start with a question
or enticing prompt
● Engage the
community
● The conversation
becomes the content
Content Generation: Party Time!
● Build
community
● Share stories
● Generate
content
Content Generation:
Evergreen/Recipe Content
Content that can be posted anytime:
● interview with an alum, teacher, or community member
● lists (e.g. “staff picks” for best kids’ books, favorite
parenting blogs)
● feature a character/object from class
● other ideas?
Other Content Generation Opportunities

How can you
reframe and share
things you are
already doing?
Content Curation

What does it
mean to be a
“curator”?
Curation Begins with Listening
Other questions? Next steps?
Next webinar!
Jan. 9th, 3pm Eastern
Photos and Video

Weitere ähnliche Inhalte

Was ist angesagt?

Increasing Facebook Engagement
Increasing Facebook EngagementIncreasing Facebook Engagement
Increasing Facebook Engagement
Connecting Up
 

Was ist angesagt? (20)

Impactful Social Media and Fundraising - The Power of the Network Weaver
Impactful Social Media and Fundraising - The Power of the Network WeaverImpactful Social Media and Fundraising - The Power of the Network Weaver
Impactful Social Media and Fundraising - The Power of the Network Weaver
 
College of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action LabCollege of Consultants Presentation - Kellogg Action Lab
College of Consultants Presentation - Kellogg Action Lab
 
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]
 
11.14.13 Social Media for Volunteers presentation
11.14.13 Social Media for Volunteers presentation11.14.13 Social Media for Volunteers presentation
11.14.13 Social Media for Volunteers presentation
 
Developing a Social Media Plan
Developing a Social Media PlanDeveloping a Social Media Plan
Developing a Social Media Plan
 
Engaging Audiences with Social Media: Outreach Activities for Collections Care
Engaging Audiences with Social Media: Outreach Activities for Collections CareEngaging Audiences with Social Media: Outreach Activities for Collections Care
Engaging Audiences with Social Media: Outreach Activities for Collections Care
 
Strategic Leadership and Social Media For Social Good
Strategic Leadership and Social Media For Social GoodStrategic Leadership and Social Media For Social Good
Strategic Leadership and Social Media For Social Good
 
How NGOs can use Social Media
How NGOs can use Social MediaHow NGOs can use Social Media
How NGOs can use Social Media
 
Social media & strategy for nonprofits: Spirit & Place
Social media & strategy for nonprofits: Spirit & PlaceSocial media & strategy for nonprofits: Spirit & Place
Social media & strategy for nonprofits: Spirit & Place
 
Social Media Metrics That Matter
Social Media Metrics That MatterSocial Media Metrics That Matter
Social Media Metrics That Matter
 
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...
 
Understanding the Twitter Rule
Understanding the Twitter RuleUnderstanding the Twitter Rule
Understanding the Twitter Rule
 
Social Media Strategy for Nonprofits
Social Media Strategy for NonprofitsSocial Media Strategy for Nonprofits
Social Media Strategy for Nonprofits
 
Workshop: By the People, for the People: Developing Digital Strategy That Mat...
Workshop: By the People, for the People: Developing Digital Strategy That Mat...Workshop: By the People, for the People: Developing Digital Strategy That Mat...
Workshop: By the People, for the People: Developing Digital Strategy That Mat...
 
Increasing Facebook Engagement
Increasing Facebook EngagementIncreasing Facebook Engagement
Increasing Facebook Engagement
 
Social Media: Inspiration and Resources for Public Media Stations
Social Media: Inspiration and Resources for Public Media StationsSocial Media: Inspiration and Resources for Public Media Stations
Social Media: Inspiration and Resources for Public Media Stations
 
Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits  Getting the Most out of Linkedin for Nonprofits
Getting the Most out of Linkedin for Nonprofits
 
The Social Website
The Social WebsiteThe Social Website
The Social Website
 
2013 is "The Year of the Hashtag"
2013 is "The Year of the Hashtag"2013 is "The Year of the Hashtag"
2013 is "The Year of the Hashtag"
 
Engaging Visitors with Social Media
Engaging Visitors with Social MediaEngaging Visitors with Social Media
Engaging Visitors with Social Media
 

Ähnlich wie Content generation and curation for Detroit ECE Academy

Dmdh session-2-2013-14
Dmdh session-2-2013-14Dmdh session-2-2013-14
Dmdh session-2-2013-14
Paige Morgan
 
Inside Scoop
Inside ScoopInside Scoop
Inside Scoop
TEss30
 
Soc media seminar one grad students v5
Soc media seminar one grad students v5Soc media seminar one grad students v5
Soc media seminar one grad students v5
Shawna Reibling
 

Ähnlich wie Content generation and curation for Detroit ECE Academy (20)

Social Media - Women In Development
Social Media  - Women In DevelopmentSocial Media  - Women In Development
Social Media - Women In Development
 
Demystifying DH Session 2 - 2014-15
Demystifying DH Session 2 - 2014-15Demystifying DH Session 2 - 2014-15
Demystifying DH Session 2 - 2014-15
 
Become An Online Publishing Powerhouse
Become An Online Publishing PowerhouseBecome An Online Publishing Powerhouse
Become An Online Publishing Powerhouse
 
Dmdh session-2-2013-14
Dmdh session-2-2013-14Dmdh session-2-2013-14
Dmdh session-2-2013-14
 
Grow Your Community Mediation Brand Through Fresh, Relevant Online Content
Grow Your Community Mediation Brand Through Fresh, Relevant Online ContentGrow Your Community Mediation Brand Through Fresh, Relevant Online Content
Grow Your Community Mediation Brand Through Fresh, Relevant Online Content
 
Curating Online Content
Curating Online ContentCurating Online Content
Curating Online Content
 
Inside Scoop
Inside ScoopInside Scoop
Inside Scoop
 
Alberta 2009 - Building A Social Media Plan
Alberta 2009 - Building A Social Media PlanAlberta 2009 - Building A Social Media Plan
Alberta 2009 - Building A Social Media Plan
 
VCU MASC 491 Spring lecture 1
VCU MASC 491 Spring lecture 1VCU MASC 491 Spring lecture 1
VCU MASC 491 Spring lecture 1
 
Social media tribe building: CALPACT Jan 2012
Social media tribe building: CALPACT Jan 2012Social media tribe building: CALPACT Jan 2012
Social media tribe building: CALPACT Jan 2012
 
VCU MASC 491 August 29
VCU MASC 491 August 29VCU MASC 491 August 29
VCU MASC 491 August 29
 
Share Our Strength
Share Our StrengthShare Our Strength
Share Our Strength
 
Blogging at Sinau.me: Social Learning, Knowledge Sharing and Professional De...
 Blogging at Sinau.me: Social Learning, Knowledge Sharing and Professional De... Blogging at Sinau.me: Social Learning, Knowledge Sharing and Professional De...
Blogging at Sinau.me: Social Learning, Knowledge Sharing and Professional De...
 
Andy for HODs
Andy for HODsAndy for HODs
Andy for HODs
 
Find Your Voice: A Content Strategy Workshop (revised)
Find Your Voice: A Content Strategy Workshop (revised)Find Your Voice: A Content Strategy Workshop (revised)
Find Your Voice: A Content Strategy Workshop (revised)
 
Final project 1.1
Final project 1.1Final project 1.1
Final project 1.1
 
2013 social media in learning development
2013 social media in learning development2013 social media in learning development
2013 social media in learning development
 
Where Does It Live: Building Systems and Structures Around What You Believe
Where Does It Live: Building Systems and Structures Around What You BelieveWhere Does It Live: Building Systems and Structures Around What You Believe
Where Does It Live: Building Systems and Structures Around What You Believe
 
Soc media seminar one grad students v5
Soc media seminar one grad students v5Soc media seminar one grad students v5
Soc media seminar one grad students v5
 
Realist's Guide to Social Media for Nonprofits
Realist's Guide to Social Media for NonprofitsRealist's Guide to Social Media for Nonprofits
Realist's Guide to Social Media for Nonprofits
 

Mehr von Lisa Colton

LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015
Lisa Colton
 
Changing the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of ChangeChanging the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of Change
Lisa Colton
 

Mehr von Lisa Colton (20)

Intro to crowdfunding
Intro to crowdfundingIntro to crowdfunding
Intro to crowdfunding
 
Content strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for SynagoguesContent strategy webinar: Maturing your Social Media for Synagogues
Content strategy webinar: Maturing your Social Media for Synagogues
 
The new rules: community building in the age of social: Maturing your synagog...
The new rules: community building in the age of social: Maturing your synagog...The new rules: community building in the age of social: Maturing your synagog...
The new rules: community building in the age of social: Maturing your synagog...
 
Paid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for SynagoguesPaid Media: Maturing Your Social Media Practice for Synagogues
Paid Media: Maturing Your Social Media Practice for Synagogues
 
Visual Storytelling: Maturing Your Social Media Practice for Synagogues
Visual Storytelling: Maturing Your Social Media Practice for SynagoguesVisual Storytelling: Maturing Your Social Media Practice for Synagogues
Visual Storytelling: Maturing Your Social Media Practice for Synagogues
 
Samis Foundation: Day School Advancement Prof Mini Boot Camp
Samis Foundation: Day School Advancement Prof Mini Boot CampSamis Foundation: Day School Advancement Prof Mini Boot Camp
Samis Foundation: Day School Advancement Prof Mini Boot Camp
 
Ny teens ugc and ambassadors
Ny teens ugc and ambassadorsNy teens ugc and ambassadors
Ny teens ugc and ambassadors
 
HUC JIR personal professional balance
HUC JIR personal professional balanceHUC JIR personal professional balance
HUC JIR personal professional balance
 
LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015LA Teen Social Media Fellowship Kickoff, October 2015
LA Teen Social Media Fellowship Kickoff, October 2015
 
Atidenu 4 -- User Generated Content Campaigns
Atidenu 4 -- User Generated Content CampaignsAtidenu 4 -- User Generated Content Campaigns
Atidenu 4 -- User Generated Content Campaigns
 
ARJE Connected Congregational Education #3
ARJE Connected Congregational Education #3ARJE Connected Congregational Education #3
ARJE Connected Congregational Education #3
 
ARJE Connected Congregational Education #2
ARJE Connected Congregational Education #2ARJE Connected Congregational Education #2
ARJE Connected Congregational Education #2
 
Community Text Study Source Sheet
Community Text Study Source SheetCommunity Text Study Source Sheet
Community Text Study Source Sheet
 
ARJE Connected Congregational Education #1
ARJE Connected Congregational Education #1ARJE Connected Congregational Education #1
ARJE Connected Congregational Education #1
 
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
NY Jewish Teen Program Social Media Boot Camp: Summer PlanningNY Jewish Teen Program Social Media Boot Camp: Summer Planning
NY Jewish Teen Program Social Media Boot Camp: Summer Planning
 
Atidenu 3 parent ambassadors
Atidenu 3  parent ambassadorsAtidenu 3  parent ambassadors
Atidenu 3 parent ambassadors
 
Changing the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of ChangeChanging the Tires While Driving the Car: Leading in Times of Change
Changing the Tires While Driving the Car: Leading in Times of Change
 
Atidenu Transprency webinar
Atidenu Transprency webinarAtidenu Transprency webinar
Atidenu Transprency webinar
 
Becoming a Connected Congregation, Congregation Beth Israel, VA
Becoming a Connected Congregation, Congregation Beth Israel, VABecoming a Connected Congregation, Congregation Beth Israel, VA
Becoming a Connected Congregation, Congregation Beth Israel, VA
 
Atidenu webinar 1: Sharable Content and Adding Value
Atidenu webinar 1: Sharable Content and Adding ValueAtidenu webinar 1: Sharable Content and Adding Value
Atidenu webinar 1: Sharable Content and Adding Value
 

Kürzlich hochgeladen

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
Earley Information Science
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 

Kürzlich hochgeladen (20)

Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 

Content generation and curation for Detroit ECE Academy