Lisa Colton's presentation to the Avi Chai Academy for Jewish Day Schools, March 23, 1011

1. WELCOME TO THE SOCIAL MEDIA ACADEMY

2. Today’s Agenda Introductions & Orientation Social Tagging Foundations Lunch Tools Planning Wrap up

3. What is Tagging?

4. SOCIAL TAGGING

5. #11NTCJEWS

6. SOCIAL TAGGING What you need: Large nametag sticker. Write your personal “TAG LINE”. Grab the small stickers, your card, and a pen What to do: Chat with someone. Introduce yourself, learning something about them. Tag them! Write a word on a small sticker and stick it on their card Talk to at least 5 people in 10 min Come back in here when I holler!

7. Joining The Technology Revolution: The 5 Commandments of Social Media Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170

11. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.

12. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

13. Communal: Supports formation, growth & strength of communities around a particular shared interest.

15. #1 THIS IS AN ATTENTION ECONOMY

16. #2 Listen And… Temple Israel, Memphis Facebook Page

17. … Be Conversational Temple Israel, Memphis Facebook Page

18. #3: ADD VALUE

19. Social Content is Social Capital Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. 1:12 or 1:20 ratio

20. Your Unique Value

21. #4: BE REAL

22. Voice: Sixth & I Synagogue in DC

23. Make it Personal

24. #5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble

25. How is parenting and family life changing? How does this impact your business and “product” delivery? How are you positioned to keep up?

26. Real Life Example

27. John Fitch’s Steam Engine

28. John Fitch’s Steam Engine

29. Source: Flickr user JYRO

30. Source: Flickr user Rick Neves

31. Source: Flickr user divemasterking2000

32. FINAL THOUGHTS Stay nimble - Change will continue Know what you want to measure and how you’ll know if you’re successful Think about staffing and guidelines Address your whole culture, not just marketing & communications.

34. IT’S NOT ABOUT TECHNOLOGY