Content curation isn't rocket science, but it does take work. Here are 21 tips for thinking about your audience, your content, and your community.

1. how to be a GREAT
CONTENT
CURATOR
Daria Steigman
Steigman Communications, llc
21 TIPS
to get you started

2. AUDIENCE
1. identify your TARGET audience
E V E R Y O NE
is
not
your
audience.

3. AUDIENCE
2. learn WHERE
to find your audience
P o s t i ng o n
F A C E B OO K
is pointless
if your
audience
is on
I N S T A GR A M
or LINKEDIN.
.

4. AUDIENCE
3. understand what
TYPES OF CONTENT
resonate with your audience
Do they
r e s p o nd t o
FUNNY
V I D E O S?
How-to posts?
White papers?

5. AUDIENCE
4. understand WHEN
your audience CLICKS
and WHAT they share
TIMING
matters. So
does
i d e n t i f y i ng
CLICKABLE
c o n t e nt .

6. CONTENT
5. THINK of
content BROADLY
Sometimes a
PICTURE
or a SONG can
be worth more
than words.

7. CONTENT
6. be an industry
GO-TO RESOURCE
SHARE,
ANALYZE, and
V I S U A LI Z E
what’s happening
across your
industry (your
competition too).

8. CONTENT
7. point your audience to
VALUABLE subject matter
Keep people
coming back to
your Web site
and social
media feeds by
giving them
information
that helps them
do their jobs
better.

9. CONTENT
8. find OFFBEAT
STORIES
Mix in
o cca si onal
QUIRKY
I TEM S t ha t
m a ke pe o pl e
sm i l e , l a ug h,
o r sa y hm m .

10. CONTENT
9. CREATE a Twitter LIST
Curated lists
let people
identify a lot
of CONTENT
G O O D N ES S
in one place.

11. CONTENT
10. build a SHARING CIRCLE
on Google+
M a y be i t ’ s
b r a n ds y o u
admire, or
industry
experts,
or your
customers.

12. CONTENT
11. READ voraciously
Ideas and
inspiration
(and great
c o n t e nt ) c o m e
from
E V E R Y W H ER E.

13. CONTENT
12. follow RELEVANT industry
SOURCES and ORANIZATIONS
You can often
find nuggets of
industry
information on
S L I D E SHA RE
and LINKEDIN.

14. CONTENT
13. EXPERIMENT with formats
Posts with
V I S U A LS a r e
SHARED
MORE. Except
when they’re
not. It’s all
about your
target
audience.

15. COMMUNITY
14. give a SHOUT OUT
to the initial source
Always, ALW
AYS, credit
y o u r o r i g i na l
source.

16. COMMUNITY
15. PERSONALIZE
when you share content
Answer the
question:
WHAT MAKES
this photo,
video, data,
i n f o g r a ph i c
S H A R E W O RT HY ?

17. COMMUNITY
16. COMMENT on
what you’re sharing
C O M M E NT I N G
ADDS VALUE;
it also
makes you
more
a p p r oa c ha b l e .

18. COMMUNITY
17. say THANK YOU
for shares and retweets
C l o s i ng t h e
loop isn’t just
good form,
it’s also key
to a ROBUST
C O M M U NI T Y .

19. COMMUNITY
18. SHOWCASE your community
Don’t just share
what they share;
tout their
a c c o m pl i s hm e nt s
and cool deeds.

20. COMMUNITY
19. be a MEMBER
of your own community
Don’t be a
s h a r e bo t ;
do ENGAGE
with your
audience.

21. MEASUREMENT
20. set SMART GOALS
Make
DIGITAL
C U R A T I ON
pay off by
a l i g ni n g y o u r
efforts to
B U S I N ESS
GOALS.

22. MEASUREMENT
21. MONITOR your METRICS
MEAURE the
ROE (engagement)
and the
ROI (investment).

23. BONUS TIP
22. don’t forget to share
your ORIGINAL CONTENT too

24. CONNECT WITH ME
Daria Steigman
Steigman Communications, llc
www.steigmancommunications.com
202.244.7651
daria@steigmancommunications.com