Presentation held at the European Council seminar ""Public communication in the evolving media landscape: adapt or resist?" http://www.consilium.europa.eu/publicom

1. Daria Santucci
Italy in the evolving media landscape.
Civil society inspirations.

2. Italian media landscape: emerging trends
Youth = Change drivers Few readers
Decreasing news divide Increasing press divide
Internet to participate Internet for skilled citizens

3. Dealing with change: possible options
- Being flexible?
Adapt (ad-aptare) = - Loosing nature?
Resist (re-sistere)
- Opposing?
=
- Standing firm?
Re-Action
Inventing
Co-create (creare) = something new
together
Pro-Activity

4. Civil society inspirations: three examples
Written press loosing readers?
Give writers an engaged
community,
get back trust and visibility.
Internet only for skilled citizens?
Train on participatory methods,
create a long tail community.
Internet as a leading news source?
Provide free services,
earn new followers.

5. Thank you!
@dariasantucci
d.santucci@progetto-rena.it
www.progetto-rena.it