2. At a recent Internet Conference that my sons and I were
teaching, I was reminded about one of the most serious
problems that we all face in Internet Marketing, and
that is information overload
3. What do I mean? Let's look at a typical day in the life of
an Internet Marketer.
4. 9am... you sit down to your computer, with the intent of
writing a new website, because you just KNOW that this
will be the most profitable project you ever built. But
before you get into that, you'd better check your emails
5. You go through about fifty junk letters.... but look!
Here's a message from some well known Internet
Marketing Guru. I know he makes GOBS of money on
the Internet every day, and he can teach me the SECRET
of marketing on the Internet.... and my gosh he's only
going to charge me $49 for the privilege of knowing that
secret. I can't pass that up, so I better order it right now.
After all the price is going up tomorrow you know!
6. So I order that ebook, and start to read it, but then the
phone rings. It is just a telephone solicitor, but after I get
her off the call, I sit down to my computer again. Let's
see, what was I going to do? Umm.... not sure but I need
to run a virus scan to make sure my computer is clean...
and while it's doing that I'm going to get another cup of
coffee.
7. 10am... OK no viruses on my computer. That's great to
know... now I can sit down and get started on that
website right.... but I better check my emails first....
8. Oh look... here's a system that Mr. X used to rake in
$40,000 last night while he was sleeping. Boy wouldn't I
like to have that... let's go to his website..
9. Hmm.... seems like it's another program that says write
an ebook on Internet Marketing and sell it to people
who would like to learn about Internet Marketing.....
no.. I don't want to do that.
10. Back to work... But you know I DID see something Frank
said once about using public domain reports. I wonder if
I could use that. So off I go to see if I can find that
report. OK, now I have that, and I think I'll pass for now.
11. 11am... I better get back to work here. Oops, here comes
another e-mail. What? This one says the system I'm
trying to use to build my business is dead, and now I
need to buy their software or I'll go broke on the net?
12. OK, I can't live without that software, I better get it right
now.
14. Sound familiar? Unfortunately it's all too familiar for ALL
of us. There are so many different ways to generate
income, traffic or whatever we want to do on the
Internet, that we're constantly bombarded by offers.
15. Many of them are good, and many of them could make
money for you IF you sat down and really applied
worked on THAT program and ONLY that program for a
few months. But the problem is that we get sidetracked
so easily. Most of us never really take the time to focus
on the ONE project that we need to get working BEFORE
we start on the next
16. It takes a real discipline sometimes to say no to these
tempting offers.... and yes... some of them come from
me too. Here's five simple steps to help you FIX this
problem with overload........
17. 1. Set aside certain periods of the day that you check
your emails and ONLY check your emails at those times.
18. 2. Sit down and decide once and for all that you're going
to build a SOLID website, ebook, program, or whatever it
is that you want to do. You're not going to deviate from
that plan until you've accomplished that goal. Along the
way you MIGHT be presented with some software or
peripheral program that would work well with what
you're trying to accomplish.
19. If that's the case then GREAT... get it and integrate it into
your online model, but if it doesn't mesh with your
PRESENT project, then either don't buy it at all, or if you
MUST, then put it into a separate folder on your
computer called "Future Projects" and don't mess with it
until you're on track with your present one
20. 3. Make a to do list. This letter is an example. It was the
number one item on my to do list for today, I wanted to
contact you and write about this while it was still fresh
in my mind
21. 4. Find out what time of the day is the most productive
for you and set that time aside for your most important
tasks. Mine is usually 10pm to midnight
22. I realize that many readers must juggle their web site
efforts with a full time job... but the real key is
consistency. Set aside SOME regular time each week to
work on your online presence
23. 5. Resolve here and now that there are many ways that
you would be able to make money on the Internet, but
you can only do ONE AT A TIME... so you're going to
work at ONE until you've either made a success of it or it
truly has proven not to be what you'd hoped for. If it's
the latter, try to find out why. Was it a problem in
promotion? Was it the layout, the text, the headline?
25. My sons and I make money in many different ways on
the net, but everything we do that is successful for us
always boils down to this simple formula.
26. I could ramble on for a long time about this, but I think
you get the idea. This entire article can be summed up in
to one word
