4. @TwitterAdsUK
David Whitehouse
@d_whitehouse
Lance Armstrong should be applauded for
being able to ride a bike so well on drugs. I
tried it once. Hit a dog and fell into a canal.
10,496
RETWEETS
2,229
FAVORITES
4:17 PM - 18 Jan 13
@TwitterAdsUK
Sunday, September 29, 13
7. Happy Breaking Bad day bitches!
What’s your number? Calling the first
10 people to answer questions. Ask
me anything #yeahbitch
Aaron Paul
@aaronpaul_8
@TwitterAdsUK | Confidential
Sunday, September 29, 13
9. This is my “BREAKING BAD IS ON
TONIGHT, AND I STILL AHVE 3
EPISODES LEFT BEFORE I CAN WATCH
IT” face instagram.com/p/csUR9-BMzO
Rihanna
@rihanna
@TwitterAdsUK | Confidential
Sunday, September 29, 13
10. Hi @jamieoliver do you cook meth?
Frankie Boyle
@frankieboyle
@TwitterAdsUK | Confidential
Sunday, September 29, 13
15. Drizzy @Drake
The first million is the hardest.
@DaraNasr | Confidential
Sunday, September 29, 13
16. Drizzy @Drake
The first million is the hardest.
@DaraNasr | Confidential
Sunday, September 29, 13
17. Drizzy @Drake
The first million is the hardest.
T. Boone Pickens @boonepickens
@Drake The first billion is a helluva lot harder.
@DaraNasr | Confidential
Sunday, September 29, 13
18. Labour Press Team
@labourpress
Send out a search party - @LibDemPress
haven’t tweeted since July 13th.
@DaraNasr | Confidential
Sunday, September 29, 13
19. Lib Dem Press Office
@LibDemPress
@labourpress Sorry, we’ve been busy
running the country. #Coalicious
Labour Press Team @labourpress
Send out a search party - @LibDemPress haven’t
tweeted since July 13th.
@DaraNasr | Confidential
Sunday, September 29, 13
20. @labourpress Sorry, we’ve been busy running the
country. #Coalicious
Labour Press Team @labourpress
Send out a search party - @LibDemPress haven’t
tweeted since July 13th.
Lib Dem Press @LibDemPress
Labour Press Team
@labourpress
@LibDemPress yes, that’s going well. Keep
up the good work.
@DaraNasr | Confidential
Sunday, September 29, 13
44. “shopping”
Calling all beauty addicts! Book your
#AutumnBeauty event ticket at
#SelfLondon now bit.ly/1flg1FI
pic.twitter.com/7pCiymow45
Selfridges.com
@Selfridges
@TwitterAdsUK | Confidential
Sunday, September 29, 13
54. @TwitterAds | Confidential 43
Twelve months. One moment. All
different - #allforthis #UCLFinale
pic.twitter.com/4CGZeJC9CC
adidasfootball
@adidasfootball
Key “now” moments
can be planned for
Sunday, September 29, 13
55. Twitter, Inc. | Confidential
0M
1M
2M
3M
06:00 12:00 18:00 24:00
44
And engaged at scale
6MTWEETS
Sunday, September 29, 13
60. @TwitterAdsUK
#SecretReporter Toni&Guy
See what’s in my #LFW survival kit!
What’s your go-to hair product for a cloudy
London day?xo #SecretReporter
Tony&Guy
@Hair_Wardrobe
SPOTTED straight hair & centre partings
as seen on Cara Delevigne at #Burberry
#LFW #SS14 xo #Secretreporter
pic.twitter.com/wxdinTGIsI
Tony&Guy
@Hair_Wardrobe
Sunday, September 29, 13
63. @TwitterAds | Confidential 52
NBA @NBA
How did that go in?!? Pondexter with crazy shot and foul!
#NBARapidReplay #LiveMas - on.nba.com/Z7HypG
Promoted by NBA
Tweets
Twitter amplifies live moments
Sunday, September 29, 13
64. @TwitterAds | Confidential 52
NBA @NBA
How did that go in?!? Pondexter with crazy shot and foul!
#NBARapidReplay #LiveMas - on.nba.com/Z7HypG
Promoted by NBA
Tweets
Twitter amplifies live moments
Sunday, September 29, 13
67. @TwitterAdsUK | Confidential 55
of UK Twitter users use
Twitter while watching TV
60%
source: SecondSync UK 2012, Crimson Hexagon UK 2012
Sunday, September 29, 13
68. @TwitterAdsUK | Confidential 56
40%
of all Twitter traffic around
peak time is about TV
of UK Twitter users use
Twitter while watching TV
60%
source: SecondSync UK 2012, Crimson Hexagon UK 2012
Sunday, September 29, 13
69. @TwitterAdsUK | Confidential 57
>90%
of online public conversations
about TV happen on Twitter
40%
of all Twitter traffic around
peak time is about TV
of UK Twitter users use
Twitter while watching TV
60%
source: SecondSync UK 2012, Crimson Hexagon UK 2012
Sunday, September 29, 13
81. @TwitterAdsUK | Confidential 66
stronger message association
95%
TV ads are more effective with Twitter ad targeting
source: Twitter TV ad targeting beta (US) 2013
Sunday, September 29, 13
82. @TwitterAdsUK | Confidential 67
stronger message association
95%
TV ads are more effective with Twitter ad targeting
higher purchase intent
58%
source: Twitter TV ad targeting beta (US) 2013
Sunday, September 29, 13
85. @TwitterAds | Confidential 69
Samsung Mobile US @SamsugMobileUS
Coming to you first: unlock JAY Z’s new
album #MagnaCarta 72 hours early, only on
your Samsung Galaxy. See how: smsng.us/
1ai7eEx
8,067
RETWEETS
3,898
FOLLOWING
Sunday, September 29, 13
