daqri: Brian Mullins "State of Augmented Reality" at ARDevCampSD
1.
:
mix
your
reality
Brian
Mullins,
Founder/CEO
ARDevCamp
SD
2011
2. I’ll
be
quick,
so
we
can
get
to
the
important
stuff
• What?
• Who?
• Why
now?
• What
next?
3. What
is
Augmented
Reality
(AR)?
Augmented
reality
(AR)
is
a
term
for
a
live
direct
or
an
indirect
view
of
a
physical,
real-‐world
environment
whose
elements
are
augmented
by
computer-‐generated
sensory
input,
such
as
sound
or
graphics.
4. What
is
Augmented
Reality
(AR)?
Augmented
reality
is
the
pursuit
of
eliminating
the
latency
between
atoms
and
bits.
-‐
rouli
(Augmented
Times)
5. Weak
vs
Strong?
• it’s
more
accurately
Location
based
vs
Vision
based
• It’s
not
an
East
Coast
vs
West
Coast
thing
so
lets
try
and
not
pick
sides
• Location
based
AR
got
people
talking
about
AR
• Both
technologies
have
their
place
• Where
can
I
buy
a
couch?
vs
What
will
the
couch
look
like
in
my
living
room?
• Vision
based
AR
has
the
potential
to
really
get
people
to
use
AR
7. What
is
daqri?
• daqri
makes
creation
and
delivery
of
exciting
mobile
Augmented
Reality
(AR)
experiences
practical
for
all
companies
and
individuals,
now.
• We
have
2000
content
creators
in
our
private
beta
• Over
20
of
the
Fortune
500
companies
are
in
the
private
beta.
9. daqri:
Tools
to
create,
technology
to
deliver
Cloud
Service
Create
it
Deliver
it
Experience
it
• separate
the
• Serves
content
• Advanced,
perspective
technology
from
the
on-‐demand
based
browser
for
3D
creative
experience
• built
in
campaign
tools
• empower
an
order
of
like
analytics
magnitude
more
creators
of
content
11. We
are
all
positioned
to
catch
the
wave…
• The
mobile
Augmented
Reality
market
is
expected
to
grow
to
over
$1.5
B
by
2015.
• Worldwide
Smartphone
users
are
expected
to
pass
1
Billion
by
2013.
12. We
are
all
positioned
to
catch
the
wave…
!
• If
you
remember
one
thing
from
my
presenta3on,
let
it
be
this
slide.
• We
aren’t
compe3ng
against
each
other,
we
are
the
pioneers
of
a
whole
new
medium.
13. What
we
have
learned
at
daqri
• No
one
is
your
competitor,
any
AR
success
is
a
victory
for
all
of
us
• Putting
AR
in
your
app
name
won’t
make
it
sell
• The
best
AR
apps
are
great
apps
that
have
AR
• You
might
not
be
able
to
teach
your
users
how
AR
works,
but
you
can
make
them
an
awesome
UX
• Don’t
forget
the
sound,
it’s
a
little
more
than
half
the
emotional
connection
• Turn
on
your
video
out,
open
your
API,
share
your
successes
and
failures
