http://eventstrategysolutions.com - Setting up your event strategy has a big impact not only on the planning of your seminar, but also on your overall profits. Before you even start thinking of setting a date and contracting a venue, you need to know the type of event and how many attendees you want. You also have to be clear on the transformation you take your audience through.

1. Setting Up Your Event Strategy
By Daphne Bousquet, CMP

2. If hosting a workshop or seminar
is one of your goals,
you have much to do

3. Planning an event consists
of many moving parts

4. It is easy for things to
fall through the cracks

5. Before you even
start thinking of setting a date
and contracting a venue,

6. you need to ask yourself
three questions

7. Question #1:
What kind of event do I want?

8. What is the structure
for your seminar?

9. Is this going to be an
intensive training bootcamp,

10. or will you also have an
offer for your audience

11. Are you planning to
have speakers at your event

12. to complement your content?

13. Will the speakers
make an offer as well?

14. This changes your pricing structure

15. If you are not asking
your attendees to
work with you any further,

16. you will have to charge
more for your seminar

17. than if you are counting
on back of the room sales

18. Question #2:
How many people do
I want to have at my seminar?

19. Not every lucrative seminar
needs to have 100 attendees

20. That is the biggest misconception
I see among my clients

21. You can make
high 5 figures or even six figures
from a small audience

22. It all depends on your topic,

23. how your seminar will
improve your audience’s lives

24. and your revenue streams

25. Your ticket sales and
the back of the room sales

26. are not your only
revenue stream options

27. And it doesn’t take a
genius to figure out that,

28. the more revenue streams
you add to your seminar,

29. the more profitable it will be

30. Question #3:
What is the transformation
I will take my audience through?

31. How will your seminar
improve your audience’s life?

32. What is the big benefit
you offer your attendees?

33. Your seminar is the
solution to a problem
that your audience has

34. If you are a business coach
it can be getting more clients

35. If you are a life coach
or relationship coach
you can help people feel loved

36. You have a unique solution
that your attendees want

37. Focus on your big benefit

38. in the name of your seminar
and all your marketing materials.

39. When you ask these questions
before you start any planning

40. you will be in a better position
to really be successful
with your seminar

41. Many times,
the difference between
a six figure seminar

42. and one that barely
breaks even,
lays in the foundation
of your event

43. Taking a couple of hours
to set up the
strategy of your event

44. has a big impact
not only on the
planning of your seminar,

45. but also on your overall profits.

46. For strategies to fill your
workshops and seminars
without driving yourself crazy,

47. Pick up a copy of my
FREE seminar marketing eBook at
EventStrategySolutions.com