2. promocom
marketing digital para un comercio online
Market needs
Our customers – small business
· They need quality marketing and promotion resources and tools at adecuate prices.
· They need to be competitive and to be present in new digital promotion channels.
Our users- smartphones users
· They need to have enough information about their buyings.
· They need to save time and money.
· They woulk like to have a satisfactory buying experience.
3. promocom
marketing digital para un comercio online
The product - The Service
Be the firts.
Get sales tools others do not have and check your benefits.
Now your business, product or service can be
present anywhere and accessible to anyone with
a Smarthphone.
From the App “kcompro” or the web everyone
will know what you offer. Three levels of
membership, affordable fees, a team of people
thinking for you.
A promotional tool at your fingertips.
Benefits for you
Three levels of membership
Our innovative app “W2buy” with geolocation
lets the user find instant information about
offers and promotions of our network shops
in his/her surroundings.
Meet our plans. Create loyal customers with
your own virtual loyalty card, available at the
web directory or through QR in your property.
Promotions, discounts, offers.
4. promocom
marketing digital para un comercio online
Business opportunity
And a help
for consumers that are unaware of new technologies.
In Spain, the nunber of small business reach
300.000 aproximately. Only 28% of spanish small
business sell in Internet.
Anyway, they are conciuous of this and consider
technology essential in any company. They face a
complex panorama and the need to update not to
be out of the market.
Growind use of IT by Spanish companies
Source: Spanish Statictics Institute. INE 2012
Big companies.
Medium size companies.
2012
2011
2010
2009
2008
2007
2006
2005
Small business.
5. promocom
marketing digital para un comercio online
The business Model Canvas
Key Partners
- Hosting and cloud services.
- Legal and expertise consulting.
- Distribution channels providers (Google, etc.)
Key Activities
Value Propositions
Customer Relationships
Customer Segments
· Web plattform and infraestructure
development.
· Product development.
· Customer development.
· Market research - competitors and other
actors in the market.
· Marketing planning and proyect (SEO,
adwords, video, blogs experts,
associatons, government organisms,
mainstream media).
· R+D+ Quality system.
This services provides the opportunity for small
business located in commercial areas to create
and launch special promotions to acquire new
customers and fidelize usual customers.
These promotions will be shown in a
smartphone app with a geolocalizator function,
when this app is on, while the user is walking
through the commercial area.
Small business customer value proposition.
1. More customers - more sales: small business
can have the opportunity to be in the
smartphones channel, at low costs. This way,
small business can take advantage of new
advances in IT, not loosing customers due to
other big competitors using big marketing
campaigns.
2. Becoming fast to reach their customers more sales Small business can reach their
customers very fast, being the first to offer
their product.
3. Marketing costs reduction - less costs . This
service can be offert at very low costs thanks
to the web platform, and the design of the
service and products.
We have two basic types of service:
1. The service given to our paying customers:
that will be through the web platform and a
personal attendance on the phone, even
personally at our offices. This have to be
customer focused completely, solving their
problems, needs, giving them advice, etc.
2. The service given to our app users: the
information carefully prepared and offered
through the app, specially designed to be
friendly, pleasant, and useful.
There are two types of customers we have
to consider:
1. Our paying customers: small business in
commercial areas, that want to promote
their products.
2. Our app user: the app will give any
individual walking in a commercial area a
free information of special offers and
promotions of the shops he/she could be
interested in.
Key Resources
- Web and app / managment and marketing
/ softwares.
- Hardware infraestructure.
- Engineers / designers / marketing experts /
CEO and support staff /Sales force.
- Databases and Working procedures.
Cost Structure
· Software.
· Hardware infraestructure.
· Managment and administration costs.
· Legal costs.
Revenue Streams
· Databases.
· Licenses.
· Distribution channels costs (advertisement, etc).
· Sales force and staff.
1. Usage fees.
2. Subscription fees
3. Advertisement fees
Channels
There are two types of customers we have to
consider:
1. Our paying customers: small business in
commercial areas, that want to promote
their products.
2. Our app user: the app will give any
individual walking in a commercial area a
free information of special offers and
promotions of the shops he/she could be
interested in.
6. promocom
marketing digital para un comercio online
Team introduction
Sapristi Team
multidisciplined team.
The founders of these project are proffesionals of
wide experience and innovating spirit, motivated by
a new way to work, ethic and socially responsable.
· María Pérez: C.E.O.
· Juan Bosch: Marketing and graphic design.
· José Manuel Vega: Software development.
· Andrés Sabeíno: Software development.
· Sergio Romero: Graphic design.
