Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Longtail pr net_meeting_26_september_social_media
1. TTV.vn
Managing the conversation
Wednesday 26th september 2007
*
PR-net meeting
“It’s not the strongest or most intelligent that
survive, but the ones most responsive to change.”
(Charles Darwin)
2. TTV.vn
The Initiators
Shopper, SPA frequenter,
eStrategist and marketer,
social networker, mom,
housekeeper, friend,
partner, would-be
Kilimanjaro climber
Mountain biker
emarketing
evangelist
author
blogger
Tabasco fan
Commuter
4. TTV.vn
Traditional and Digital
Traditional Digital Seen these?
Newspapers •Websites
Magazine •Blogs
•RSS
Radio •Online radio
•Podcasts
Television •YouTube
•IPTV
•MyVideo
•Vlogging
Mail •Sms
•Email
•Newsletters
•MMS
Networking •MyGenius
•facebook
•MySpace
6. TTV.vn
Where is the Market at?
Internet Top SA sites sites
Top SA
1. 1. news24.com iol.co.za
news24.com iol.co.za
3.85 million people in South 2. 2. www.mweb.co.za
www.mweb.co.za
Africa have internet access 3. 3. webmail.co.za
webmail.co.za
+8 million unique browsers of 4. 4. health24.co.za
health24.co.za
5. 5. iafrica.com
iafrica.com
SA websites
6. 6. Mail & Guardian
Mail & Guardian
+4 million SA only unique 7. 7. Online fin24.co.za
Online fin24.co.za
browsers of SA websites 8. 8. www.bidorbuy.co.za
www.bidorbuy.co.za
800,000 broadband subscriber 9. 9. ananzi.co.za
ananzi.co.za
10. 10. careerjunction.co.za
careerjunction.co.za
accounts – forecast to have 1 11. motoring.co.za
11. motoring.co.za
million by 2010 12. wheels24.co.za
12. wheels24.co.za
Broadband user age group 13. 13. supersport.co.za
supersport.co.za
20-29 years : 45% 14. 14. women24.com
women24.com
30-39 years : 35% 15. 15. tonight.co.za
tonight.co.za
40-49 years : 15% 16. 16. Autotrader.co.za
Autotrader.co.za
17. 17. sundaytimes.co.za
sundaytimes.co.za
18. 18. busrep.co.za
busrep.co.za
19. 19. yellowpages.co.za
yellowpages.co.za
Sources: Nielson ratings - WorldWide Worx - O.P.A.
7. TTV.vn
Mobile industry
• 35 million mobile phone users
20 million adults and 15.1 million under 25’s
• Mxit SA largest Mobile IM service
3 million sending over 100 million messages per day
• SMS penetration 15% of mobile users
10. TTV.vn
Web 2.0
Definition
In the analysis and promotion of web-technology, the phrase Web 2.0 refers to
a perceived second generation of web-based communities and hosted
services - such as social sites ,wikis and blogs which aim to facilitate
collaboration and sharing between users. The term became popular
following the first Web 2.0 conference in 2004,and has since become widely
used.
Source: wikipedia
11. TTV.vn
What is social media
Social media describes the online technologies and practices
that people use to share content, opinions, insights,
experiences, perspectives, and media themselves.
Social media can take many different forms, including text,
images, audio, and video. The social media sites typically
use tools like message boards, forums, podcasts,
bookmarks, communities, wikis, weblogs etc.
Source: wikipedia
12. TTV.vn
Social media impact on
communication
• Create and Participate
• Connected . Collective
• Customise . anything or anyone
13. TTV.vn
Capable – Competent and Talented
Who was Time Magazine’s person of the year for 2006?
You!
It was the reader.
Technology, and particularly the internet and broadband, allows anyone with
talent or inclination to achieve almost anything they want.
14. TTV.vn
Creative – They are artists with the means
Before you even go to YouTube, consider what it is:
A web facility solely for consumers to post multi-media content
that they have created.
Google bought it for US$1.6Bn.
Controlling – Empowered and masters of their destiny
If you’ve ever doubted that brand image is in the hands of the consumer,
take a look at the Heinz ketchup campaign on YouTube. YouTube
counts over 1,8 million views.
15. TTV.vn
Tipping point for social media in
South Africa
April to June 2007
Afrigator The continents first blogging aggregator, guiding readers to what was
being read by others
Amatomu the first comprehensive tracking service for blogs and bloggers in
South Africa
My Digital by ITWeb
Life
Times the daily offshoot of the Sunday Times, and the first mainstream
newspaper to embrace blogs and the social networking environment,
giving both a print platform to bloggers and an unthreatening entrée
to the blogosphere for its readers;
Facebook to underline the extent to which social networking was arriving
(244 000 registered in the South African regional network on
September 5, versus 80 000 at the end of June).
Source: World Wide Worx
16. TTV.vn
42 million Facebook users worldwide .
SA ranks 6th in world with 286,000 users.
Facebook is growing at tempo of 3% new users per week.
18. TTV.vn
CC Africa
PR – Sharing safari, wildlife, experiences
19. TTV.vn
Blog stats
By the end of August 2008, blogs will not only be a mainstream component of
most online media in South Africa, they will also be a dominant component.
Number of blogs at the end of 25 037
August
Number of active blogs (updated in last 2 weeks) 2953
Percent of active blogs 11%
Number of posts in August 39 938
Page views in August 5 198 693
Unique visitors in August 621 204
Source: World Wide Worx
27. TTV.vn
Who is talking about you?
Manage and control the online conversations with Brandseye (online reputation
management)......and WebPR tools
28. TTV.vn
……….just some of the tools we use
search engine marketing (SEO and PPC)
blogging
email marketing
online advertising/rich media
affiliate marketing
social media, social networking and viral
marketing
online reputation management
webPR
mms / sms / .mobi sites
advergames
legal compliance
……….to make the internet work for you
29. TTV.vn
The Bigger Picture
Trend watchers
Creativity
Why we Add
Value
Analysis
Measurability
Research
