Advice for local government communications people. A presentation given at LG Comms event at Cardiff in January 2012.

1. 20 Things You Can Do With
44
Social Media As A Comms
Person
Dan Slee, Walsall Council, LG
Comms, Cardiff, January 2012.

2. How did we used to tell people?

3. When I was a kid….

5. +

6. “Many of those institutions are so
mismatched to the task at hand
that most of them face a choice, at
best, between radical restructure
and outright collapse.”
- Clay Shirky, New York University (NYU) as a Distinguished
Writer in Residence at the Arthur L. Carter Journalism Institute,
December 2011

7. “People might not go to their
council website to read news but
they’re happy to sign up for
Facebook and Twitter feeds that
bring the news to them.”
- Adrian
Short, web
developer

8. We’ve been here before...

9. We’ve been here before...

10. We’ve been here before...

11. We’ve been here before...

12. We’ve been here before...

13. Share the sweets
1
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14. 1
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15. 1
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16. Social media is SOCIAL!
2
44

17. Social media is SOCIAL!
2
44

18. Help make sure there’s a low
3
44 barrier to entry

20. Icelandic Constitution Facebook
4
44

21. How many? Have lots...
5
44

22. Dudley Council Leader’s Q&A
6
44

23. Stage a campaign
7
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24. Stage a campaign
7
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26. Routine is interesting

27. xxxxxxxxxxxwateraidpicxxxxxxxxxxxx

28. Afterwards, do a highlights package...

29. Be engaging
8
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30. Be engaging
8
44

31. Share others content...
9
4

32. Be engaging
1044
Crisis
Comms

33. 10
44

34. Case study: riots

35. 1144
Use Flickr
(you don’t have to be a photographer!)

36. 11
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37. Stage a Flickr meet
11
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38. Have A Photostream
11
12
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379,000 in
10 months

39. 11
13 44
Take the rebuttal online

40. 14
9
4
Respect bloggers...

41. 60 a day
4,000 a month
1,000 Facebook
likes
6,000
a day

42. A hyperlocal case study:
Fire in Selly Oak

47. Five hours later...

48. Four hours later...

49. 15
9
4
Wikipedia

50. The Alchemist in Search of
the Philosopher's
Stone, by Joseph
Wright, 1771
Derby Museum and Art
Gallery
GLAM Derby project

52. 9
16
4

53. 9
17
4
Publish Open Data

54. Infographics
Dud
(and data
visualisation)
184

55. Go to unconferences
194

56. Don’t be
frightened to
Innovate!
20
4

57. Creative Commons credits
Sweets: http://flic.kr/p/92Ra8X
Stop sign: http://flic.kr/p/6NRMpC
Chains: http://flic.kr/p/9QLD1Z
Flooding: http://flic.kr/p/9abd1K
Swimming: http://flic.kr/p/73c31x
Tim Berners-Lee: Paul Clarke http://en.wikipedia.org/wiki/File:Timbernerslee.jpg

58. Thank you
Any questions?
Dan Slee
sleed@walsall.gov.uk
www.danslee.wordpress.com
Twitter: @danslee