1. Audience Survey for Digipak
and Advert

2. Do the images used in the digipak represent the
themes of the video?
Sales
Yes
Mostly
Not Really
Not Really

3. Do the images used in the digipak represent
the themes of the video?
• I am mostly pleased with the answers to this
question, with over 80 percent of the people saying
mostly. On further questioning;
• The people who said ‘Not Really’ or ‘No’ Said it was
because it lacked definition and could have overlapped
into different categories and also that some of the effects
being used had distorted essential things for this
genre, such as facial expression
• The people who said ‘Mostly’ or ‘Yes’ said that it was due
to the clothing being used on some of the pictures, such
as a grey hoodie, and the urban backgrounds in other
shots, which made the genre of the music very clear.

4. Were the editing techniques used successful?
Sales
Yes
No

5. Did the editing techniques used on the
digipak, reflective any themes that appeared in the
music video?
• The majority of people who answered this question have
said that the editing techniques are effective. This is very
important because the editing techniques I have used say
something about the artists in the picture.
• The editing on ‘Ne-Yo’ have made the focus be on his hand
in the air, showing him dancing. This represents the
liveliness of the character.
• The picture of Pitbull however is focused on his face. This
shows his happy expression and shows his easygoing
approach to everything which is essential to the video.

6. Is the digipak conventional or
unconventional?
Sales
Conventual
Unconventual

7. Is the digipak conventional or
unconventional?
• I am very pleased with these results as this was the reaction I was
looking for. This proves that the new approach to urban music I was
using was successful. My conventional approach came across very
clear, I used typical backgrounds such as high buildings and typical
clothing and props you would usually see such as big black jackets
and cars. To the eye I wanted it to seem conventional and this
proved it was successful, however I also added in an unconventional
element you don't usually see in male urban music and this is the
idea of friendship you see between the two main characters. Most
of the shots on the digipak are of the artists separately but when
you then see them together, they have a friendship clearly being
shown, which is very important to the whole meaning of the song
and the video. This data clearly shows that these intentions have
come across in my final digipak.

8. What would you predict is the target audience
for the music video and does the music advert
make this clear?
Target Audience Is It Clear
11 and
Under
12 to 16
Yes
17 to 24 Mostly
Slightly
25 to 34 No
35+

9. What would you predict is the target audience
for the music video and does the music advert
make this clear?
• For this question I am pleased with the result because most people predicted
the target audience for the video. However on the question of ‘Is this clear’ only
just 20 percent of people have said yes, with 75 percent either saying mostly or
slightly. When I questioned people further they said that you could only deduct
age groups from what it wouldn’t be and not what the exact one would be. You
could tell it was for over 16s because it was a very sophisticated and simple
poster, also the effects being used meant that the over 35 category would also
be excluded, but from there on in it is hard to depict the category.
• I see this data as both positive and negative feedback. To start with, if the 17-24
age group see this poster and don’t think its for them, because it is too
sophisticated and simple, then they may not watch the video. However, if the
video can look to appeal to older people from the poster then this may mean
gaining a whole new target audience that we weren’t even expecting.
• If I was to do this again i think I may change the poster slightly to make the age
range clearer, but not too much that it excluded other age ranges.

10. Would the music advert convince you
to buy the cd?
Sales
Yes
No

11. Would the music advert convince you
to buy the cd?
• These results have come back well for me with over 85 percent of
people saying they would buy the CD if they saw the poster.
• When questioning further on the 15 percent that said ‘No’ they said
that there weren’t enough selling techniques being used, no
persuasive language or tag lines. With this feedback I have mixed
reactions, first of all i wouldn’t add in any persuasive language as
the idea of the poster is to be simple and sofisticated, however i
feel that if i were to do it again I would probably add in the tag line
advised as not much information is given.
• When I questioned the people who said ‘Yes’ they said that the
effects on the image draws your eye as it is there alone. Also the
ratings from other magazines makes you want to buy it as it has
clearly been well reviewed.

12. Is the costuming right for this genre of
the song?
Sales
Yes
No

13. Is the costuming right for this genre of
the song?
• I am very pleased with the results of this
question, with only two percent of people saying
that the costuming is unclear. I made the genre clear
from the clothing by, having one of my characters
photographed in a grey hoodie and the other
character (even after being cropped to just a head)
wearing a baseball cap. Both of these items are
iconic urban wear and I believe that this is why it has
come across as clear as it has.

14. Is there any way I could improve my advert?
(Audience Answers)
• Add a tag line to make it clearer what the song is
• Make it more eye catching by using brighter
colours
• Sell the CD better by putting product information
on the poster, such as where it is being sold and
how much for
• Show who is in the video by having both of the
characters on the poster
• Don’t distort the characters face so much, so we
can see the expression on his face

15. Is there any way I could improve my Digipak?
(Audience Answers)
• Have the same theme running throughout all
of the images
• Include such things like song lyrics on the
inside
• Brighten up the front of the CD more so it
jumps out at the audience on the shelf
• Change the font on the CD cover so its easier
to read
• Make the text on the CD more central or fill up
the empty space left