Group assignment MMUGM

1. E-BUSINESS TRANSFORMATION AT THE CROSSROADS : DILEMMA Kelompok 2: Danny D. Kosasih – Diah Saragih – Gede Arya – Hari Tarigan System Information Technology Case Study & Discussion MM UGM AP 6B

6. US Retail Industry Review

7. Trends In Online Sale

8. Key Business Initiative @ Sears

9. Acquisition’s Of Land’s End’s

12. The E-Market System Competition COMPANY Competitors End-User Market The Core Market System The Macro Environment Economics Politics Legislation Technology Finance Culture INTERMEDIARIES Distribution End-User Outlets

13. The E-Commerce Competence Clear e-market opportunity Appropriate e-market positioning Formal plan to exploit e-market opportunities A qualitative model of competences to support & deliver an e-commerce marketing strategy Strategic e-market competencies Financial resources to support e-market operation Financial resources competencies Innovative e-market product & services Workforce with appropriate e-market skills Quality to meet expectations of e-market customers Productivity supportive of e-market operations Information System Capable of providing real time of e-market support

14. Individual Customer Contact Database The E-Management System An integrated e-commerce management system Marketing Pre-Sales Sales Post-Sales Support Billing Quality Control Field Service Delivery Individual Customer Contact Database Production, Procurement, Logistics and Operations Accounting Other supporting activities and services like mentioned in Porter’s Value Chain Internet Interface Suppliers Consolidated Customer Database Transaction engine and database

15. The E-Strategy Options Adopted from “ e-commerce B2C” model of University of Pelita Harapan Low Mid Hi Being The Pioneer Watch It & Follow It Buck The Trend % of target consumers who are determined as e-shoppers Information Only Subsume into existing business Export Treat as another channel Setup as separate business Pursue on all fronts Mixed System Switch Fully Best of Both Risk & Return Level Barnes & Noble Barnes & Noble.Com Amazon.Com

16. The E-Strategy Options