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          facebook               for Business,[object Object],Danny Keith, Jack Wagon Agency,[object Object]
Clear Channel Central Coast Community Advisory Board Seminar
Clear Channel Central Coast Community Advisory Board Seminar
Social Media and You,[object Object],[object Object]
Involve customers in the process, identify what you can handle, then ask them for input.
New Golden Rule:
You do not own your brand, your customer does.,[object Object]
Social Media Integration,[object Object],[object Object]
Syndicating your blog into Facebook Fan Page and LinkedIN profile creates a channel for your content.
Connect YouTube channel to your company’s Facebook Fan Page.,[object Object]
Pages are better for business,[object Object],Pages are visible to unregistered users,[object Object],Pages are generally better for long term relationships with your fans, readers, or customers,[object Object],Pages allow you to claim a “place”,[object Object],Pages allow you to post deals and coupons,[object Object],Pages allow you to graphically display information about your business,[object Object]
Creating a Facebook Page,[object Object]
Social Integration,[object Object],By adding a Facebook “Like” button you allow the reader to virally share your content at will.,[object Object],Syndicating your blog into Facebook Fan Page and LinkedIN Profile creates a channel for your content.,[object Object],Connect business Twitter account to Facebook Fan Page.,[object Object],Connect YouTube channel to Facebook Fan Page.,[object Object]
How will they find you? ,[object Object]
Facebook Users Stats,[object Object],[object Object]
70% outside the US
Average person is on Facebook55 minutes per day,[object Object],[object Object],BUT,[object Object],[object Object]
And 38% of fans say they hide your updates from their wall,[object Object]
They lose interest in your product or updates
Too many updates, too frequently
Insufficiently engaging content,[object Object]
Status Updates,[object Object],[object Object]
Status updates should embrace:Consistency,[object Object],Quality over quantity,[object Object],What incentive are they given once they “like” you?,[object Object],Facebook is sometimes exclusive,[object Object],Use that to your advantage,[object Object]

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