The Amazon Kindle turns 5 on Monday 19th of November, this deck is celebrating the Kindle and introduces you 5th Birthday The Kindle The Journey The Visionary Leader The Devices Killer Content The Stats The infographic - http://www.vouchercodes.co.uk/most-wanted/kindle-5th-birthday-infographic-13792.html

1. Happy 5th Birthday Kindle
@dannydenhard

2. Kindle Birthday
• 5th Birthday
• The Kindle
• The Journey
• The Visionary Leader
• The Devices
• Killer Content
• The Stats
@dannydenhard

3. The Meaning
“Kindle, to light the fire”
Named by Brand Consultant Michael Cronan
from Labs126
@dannydenhard

4. The 5th Birthday
• The Kindle was released on November 19th 2007
• Kindle was not always received so well
– Usability sucks. They didn’t think about how people
would hold this device. Robert Scoble 2007
– It doesn't look like much. In fact, Amazon's new e-book reader, the Kindle,
looks downright industrially ugly, a beige flashback to the clunky '80s. A
glance tells you that this product was not designed by anybody working for
Steve Jobs. Many critics have seized on the Kindle's lack of eye appeal as
one reason to forecast its failure. – Tom Regan 2007
– "no e-versions of "Harry Potter" - J.K. Rowling in 2008
@dannydenhard

5. The Visionary Leader
• Jeff Bezos
– Book selling background
– Went back to basics
– Knew there was a gap in
the market
– Knew it was
“it’s all about the long term”
– Knew Amazon could keep
improving and control
Ebook market
@dannydenhard

6. The Devices
• 5 Stand Out
e-readers
• 5 improving specs
• In 175 countries
• Each new device
more dynamic
• Each device
becomes cheaper
& more desirable
• Fire HD merges
e-reader with tablet
• New devices
released cheaper
than iPad mini
@dannydenhard

7. The Tipping Points
• Device improvements
• Decreasing price
• Top publisher join
• Publishes allow
newspaper & magazine
versions to be added
• Cheaper books
• Book shop closures
• Self publication
• 50 Shades of porn effect?
• Stock Price rockets at some point more Kindles are released
and publishers join Kindle revolution
@dannydenhard

8. The Killer Content
• The 5 big publishers
joined Kindle at the
right time for Kindle
– June 2008
– May 2011
– October 2011
• In 2011 more Kindle
books were sold than
physical books
@dannydenhard

9. The 50 Shades Stats
50 Shades of Grey Stats
• On 2nd July 2012, 9.6 million copies had been
downloaded in the USA
• Experts predict a 2013 baby boom as a result of the 50
Shades of Grey craze.
• It's also predicted "Christian" and "Ana", the names of
the two main characters, will become popular baby
names.
• According to BabyCenter.com a few Mums are crediting
the book for their bun in the oven.
• There has been a rise in rope sales as a result of the
bondage within the book, according to The FW
@dannydenhard

10. The Top Selling Stats
Top Selling ebooks (Kindle) - 2012
• Fifty Shades of Grey: Book One of the Fifty Shades
Trilogy - E L James
• Fifty Shades Darker: Book Two of the Fifty Shades
Trilogy - E L James
• The Hunger Games - Book One of the Hunger Games
Trilogy Suzanne Collins
• Catching Fire: Book Two of the Hunger Games Trilogy -
Suzanne Collins
• Fifty Shades Freed: Book Three of the Fifty Shades
Trilogy
@dannydenhard

11. The Most Highlighted Stats
Most “Highlighted” Books of All Time:
• The Holy Bible, English Standard Version
• Steve Jobs by Walter Isaacson
• The Hunger Games by Suzanne Collins
• The One Year Bible NLT (One Year Bible: New
Living Translation-2)
• The 7 Habits of Highly Effective People by
Stephen R. Covey
@dannydenhard

12. The Interesting Stats
The Interesting Facts:
• Lextington, Kentucky is the most “e-literate” city in the country
• Kindle is least popular in cities with warm weather
• 70% of ebook buyers use Amazon to buy ebooks
• 27% of ebook buyers use Barnes & Noble to buy ebooks
• 10% of ebook buyers use Apple to buy ebooks
• Over 180,000 Kindle-exclusive books have been purchased, downloaded or
borrowed from its lending library more than 100 MILLION times
• Kindle owners borrow more than 290,000 books per month (as of Jan. 2012)
• The average cost to fill a Kindle Fire is $38,880 (about £24,400). The Kindle Fire can
hold up to 6,000 ebooks, which cost an average of $6.48 to download.
• In September 2010 a bus driver in Portland was caught on tape driving while
reading his Kindle which was propped on the dashboard.
• In November 2010, TechCrunch posted a video of a man driving, reading a book on
his Kindle and using his iPhone - all at once.
@dannydenhard

13. The Celebration / The Infographic
http://www.vouchercodes.co.uk/most-
wanted/kindle-5th-birthday-infographic-
13792.html
@dannydenhard

14. The Sources
• http://www.vouchercodes.co.uk/most-
wanted/kindle-5th-birthday-infographic-
13792.html
• http://en.wikipedia.org/wiki/Amazon_Kindle
• http://www.barcap.com/client-
offering/research.html
• http://www.businessinsider.com/s?q=kindle
• http://www.amazon.co.uk/Kindle-
eBooks/b?ie=UTF8&node=341689031
@dannydenhard