Startup Marketing 101
Presentation done at Starter Studio 1. Startup Marketing 101 Done in Hyper Speed 2. This is how it starts 3. This is what you hoped for 4. Why aren’t you Hockey Sticking? You didn’t build that awesome feature You weren’t covered in Tech Crunch You don’t have enough money Your not on that social network 5. Wrong! 6. 1. Goal 7. 2. Plan 8. 3. Execute 9. 4. Measure 10. 5. Test 11. Alright, I am over the chalkboard. 12. Startup Marketing is all about Failing 13. Plan 14. Planning tools 15. Planning tools 16. Planning tools 17. Planning tools 18. Planning tools 19. Planning tools 20. Execute - Email 21. Execute - Email 22. Execute - Blogging 23. Execute - Blogging 24. Execute - Advertising 25. Execute - Advertising 26. Execute - Advertising 27. Execute - SEO 28. Execute - Social ? 29. Execute - Partners 30. Measure 31. Measuring tools 32. They all share one thing! &utm_campaign= &utm_source= &utm_medium= &utm_content= &utm_term= UTM Param’s (parameter’s) h3p://Example.com? utm_medium=Presenta<on&utm_campaign=starter_studio&utm_source=brown_bag_lunch&><ng_101 33. &utm_campaign= Measuring tools 34. Measuring tools &utm_source= 35. Measuring tools utm_medium= 36. Measuring tools &utm_content= &utm_term= 37. The Measuring Tool 38. Measure your funnel 39. Measure your funnel 40. Measure your failure 41. How do you measure failure? LTV - CPA = Success or failure 42. How do you measure failure? LifetimeValue Avg Time x Avg Money - Avg Cost = LTV 43. How do you measure failure? Cost Per Acquisition Channel One Cost + Channel Two Cost + Channel Three Cost ÷ Conversions = Cost Per Acquisition 44. Did I fail? $62 - $46 = $16 45. SUCCESS 46. Test 47. Test 48. Testing tools 49. Testing tools 50. Testing tools
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Startup Marketing 101
- 1. Startup Marketing 101 Done in Hyper Speed
- 2. This is how it starts
- 3. This is what you hoped for
- 4. Why aren’t you Hockey Sticking? You didn’t build that awesome feature You weren’t covered in Tech Crunch You don’t have enough money Your not on that social network
- 5. Wrong!
- 6. 1. Goal
- 7. 2. Plan
- 8. 3. Execute
- 9. 4. Measure
- 10. 5. Test
- 11. Alright, I am over the chalkboard.
- 12. Startup Marketing is all about Failing
- 14. Plan
- 15. Planning tools
- 16. Planning tools
- 17. Planning tools
- 18. Planning tools
- 19. Planning tools
- 20. Planning tools
- 21. Execute - Email
- 22. Execute - Email
- 28. Execute - SEO
- 29. Execute - Social ?
- 31. Measure
- 32. Measuring tools
- 33. They all share one thing! &utm_campaign= &utm_source= &utm_medium= &utm_content= &utm_term= UTM Param’s (parameter’s) h4p://Example.com? utm_medium=Presenta=on&utm_campaign=Starter_Studio&utm_source=Brown_Bag_Lunch& utm_content=Hyper_Speed&utm_term=Startup_Marke=ng_101
- 42. How do you measure failure? LTV - CPA = Success or failure
- 43. How do you measure failure? LifetimeValue ! Avg Time x Avg Money - Avg Cost = LTV
- 44. How do you measure failure? Cost Per Acquisition ! Channel One Cost + Channel Two Cost + Channel Three Cost ÷ Conversions = Cost Per Acquisition
- 45. Did I fail? $62 - $46 = $16
- 46. SUCCESS
- 47. Test
- 48. Test
- 49. Testing tools
- 50. Testing tools
- 51. Testing tools