I Got 99 Local Search Problems But Citations Aren't One
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Here is my presentation from State of Search 2014
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I Got 99 Local Search Problems But Citations Aren't One
- 1. LOCAL SEO GUIDE.com LOCAL SEO GUIDE | dan@localseoguide.com | Twitter: @danleibson | www.localseoguide.com I Got 99 Local Search Problems But Citation Building Ain’t One Dan Leibson
- 2. Forgive the Bullet Points LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 3. /about-us • Local SEO Guide, Inc. was founded in 2006 • We are a “boutique” SEO consulting service. We are not a “chop shop”. • Our Focus: – SEO for Multi-Location Businesses (e.g. Walmart) – SEO for Large, Complicated Websites (e.g. Bing Maps) – SEO for Agencies – SEO for Single Locations • We like to get under the hood and solve problems with this complicated channel LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 4. /some-clients LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 5. Citation Stock Is Low LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 6. Their Value Is Decreasing http://moz.com/local-search-ranking-factors LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 7. Too Much Emphasis On GMB Traffic from Google My Business Page Organic Traffic Deep to the Website LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 8. The Great Real Estate Panic Of ’14! LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 9. But Impressions Are Up! 20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 0 1 2 3 4 5 6 7 8 9 10 11 12 LOCAL SEO GUIDE.com Real Estate GWT Impressions Twitter: @danleibson | Email: dan@localseoguide.com
- 10. And So Is Traffic! 30000 25000 20000 15000 10000 5000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 LOCAL SEO GUIDE.com Real Estate GA Traffic Twitter: @danleibson | Email: dan@localseoguide.com
- 11. What About Calls? LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 12. What About Them? LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 13. Referral Traffic? Seriously? LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 14. 1st Search Converts Are Rare LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 15. Pigeon Kinda Broke “Local” LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 16. And So Can You! LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 17. It’s As Easy As… 1. Get an exact match domain & put up crappy, overly optimized website 2. Get a virtual office with mail and call forward 3. Just a few citations LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 18. Look Ma’ I’m A Spammer LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 19. Let’s Talk About Links Baby LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 20. Diversify Yo’ SEO Strategies LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 21. Always Start With An Audit You can get a free local SEO audit template here LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 22. Fix Technical Problems LOCAL SEO GUIDE.com User-agent: * Disallow: / Twitter: @danleibson | Email: dan@localseoguide.com
- 23. Optimize Your Titles LOCAL SEO GUIDE.com Use a data driven approach Twitter: @danleibson | Email: dan@localseoguide.com
- 24. Find Opportunities on Your Site LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 25. Track Your Calls What a client call looks like when you can’t prove ROI LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 26. Content is King LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 27. Enough! LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 28. Poach Content From Competition LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 29. Leverage Your Favorite Tool LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 30. Get Reviews LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 31. Multi-Location LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 32. Serious Problems With GMB Locations LOCAL SEO GUIDE.com You can read more about it here Twitter: @danleibson | Email: dan@localseoguide.com
- 33. Reclaim Your Data LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 34. Make It More Useful 800000 700000 600000 500000 400000 300000 200000 100000 0 1 2 3 4 LOCAL SEO GUIDE.com Clicks Impression =SUM(OFFSET(B$2,(ROW()-ROW(B$2))*7,,7,)) Twitter: @danleibson | Email: dan@localseoguide.com
- 35. Track NAP In Excel LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 36. Get The Xpath LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 37. Xpath Reference In Excel LOCAL SEO GUIDE.com You can just copy it from this Google Doc Twitter: @danleibson | Email: dan@localseoguide.com
- 38. Takeaways LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 39. Takeaways • Local SEO should incorporate specific vertical (local) tactics into an already solid SEO strategy. • Leverage technology whenever possible. Your brain, passion and experience can’t be duplicated. Your manual labor can be. LOCAL SEO GUIDE.com Twitter: @danleibson | Email: dan@localseoguide.com
- 40. Thanks! Twitter: @danleibson Email: dan@localseoguide.com Also, we’re hiring! LOCAL SEO GUIDE.com