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Using Twitter to Market Your Events  AIIM Leadership Meeting Daniel O’Leary, VP, LincWare @danieloleary
Communicate and stay connected through the exchange of short updates called “tweets” of 140 characters or less What is Twitter?
Why Tweet?
Organize A Revolution!
John Mancini Sarah Palin Oprah Google NASA Charlie Sheen Barack Obama Chelsea Football Club Bill Gates Lady Gaga Stephen Colbert Keep in touch with important people
First Things First
Setup your Profile
Determine who to follow
Tweet!
Reply to users and their tweets Begins with the @username Shows up in the mentions tab What is an @Reply?
Any twitter update that contains your username Shows replies to your tweets What is an @ Mention?
RT = Retweet. Repost someone's update as your own Tweet- a single update Tweetup – tweeting with other people on a topic for example #justinbieber or #wpfd Trending Topics- most talked about topics in real time Lists- organize your followers Twitter Lingo
Try to convey your point in a single tweet Use tools like bit.ly or goo.gl to shorten links Provide valuable content Watch what you tweet Twitter Tips
Twitter.com Hoot Suite Tweet Deck Twitter for iPhone Twidroid Twitter Apps
Obviously, follow @danieloleary  #AIIM Hash tag #ECM #BPM #Capture #SharePoint Other suggestions? Connect with other AIIM People
Promote your Chapter on Twitter Special thanks to Kevin Ells from Konwledgelakefor his hard work for our chapter
Live blog / tweet chapter meetings Connect with other users Share slides and presentations Slideshare , Authorstream, YouTube Connect to Facebook and LinkedIn Promote members Educational opportunities How AIIM LA Uses Twitter
Train users on how to use social media Connect with local users, presenters, and sponsors Get Re-Tweeted by John and other AIIM power users Before Your Events
Create a LinkedIn group for your chapter Have a Facebook fan page E-mail before and after the event Hiring a squad of trained pigeons to harass potential attendees Linked In , E-Mail, Homing Pigeons
Demo Time! http://goo.gl/SmgSW

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How to use Twitter- an overview for AIIM Chapter Leaders

  • 1. Using Twitter to Market Your Events AIIM Leadership Meeting Daniel O’Leary, VP, LincWare @danieloleary
  • 2. Communicate and stay connected through the exchange of short updates called “tweets” of 140 characters or less What is Twitter?
  • 5. John Mancini Sarah Palin Oprah Google NASA Charlie Sheen Barack Obama Chelsea Football Club Bill Gates Lady Gaga Stephen Colbert Keep in touch with important people
  • 10. Reply to users and their tweets Begins with the @username Shows up in the mentions tab What is an @Reply?
  • 11. Any twitter update that contains your username Shows replies to your tweets What is an @ Mention?
  • 12. RT = Retweet. Repost someone's update as your own Tweet- a single update Tweetup – tweeting with other people on a topic for example #justinbieber or #wpfd Trending Topics- most talked about topics in real time Lists- organize your followers Twitter Lingo
  • 13. Try to convey your point in a single tweet Use tools like bit.ly or goo.gl to shorten links Provide valuable content Watch what you tweet Twitter Tips
  • 14. Twitter.com Hoot Suite Tweet Deck Twitter for iPhone Twidroid Twitter Apps
  • 15. Obviously, follow @danieloleary #AIIM Hash tag #ECM #BPM #Capture #SharePoint Other suggestions? Connect with other AIIM People
  • 16. Promote your Chapter on Twitter Special thanks to Kevin Ells from Konwledgelakefor his hard work for our chapter
  • 17. Live blog / tweet chapter meetings Connect with other users Share slides and presentations Slideshare , Authorstream, YouTube Connect to Facebook and LinkedIn Promote members Educational opportunities How AIIM LA Uses Twitter
  • 18. Train users on how to use social media Connect with local users, presenters, and sponsors Get Re-Tweeted by John and other AIIM power users Before Your Events
  • 19. Create a LinkedIn group for your chapter Have a Facebook fan page E-mail before and after the event Hiring a squad of trained pigeons to harass potential attendees Linked In , E-Mail, Homing Pigeons

Editor's Notes

  1. Content ideas inspired by http://www.wikihow.com/Use-Twitter