1. New Findings on Social
Media from Google
--Long Yang

2. Two Useful Tools
Google Hangouts On Air
Google Helpouts

3. Hangouts On Air
Video chat
Publicly viewable
Automatically recorded to YouTube Channel
Able to invite individuals or circles to join
Up to 10 people at one time
Can not invite public, but the chat could be
viewed by everyone

4. Difference between
Hangouts
Typically used for private video chats
Not recorded to YouTube channel
Only visible to the people you invited

5. How to use it?

6. Hangouts On Air Page

7. Benefits
Content marketing (Your own zero cost TV show)
Brand Integrity
Lead Generation
SEO

8. How people use HOA
Click here to see how The First lady use HOA

9. United Team

10. Helpouts
An online collaboration service from
Google, launched in 2013
Allow users to share their expertise
Live video and real-time help

11. Helpouts Homepage

12. Generate Buzz
let your audience feel supported
More audience engagement
New way to do customer service
Great SEO solution

13. Apple Expertise

14. References
Bibliography
Google. (2013, 3 6). First Lady Michelle Obama's Fireside Google+ Hangout On Air
Highlights. Retrieved 4 9, 2014, from Youtube:
https://www.youtube.com/watch?v=f9uwHBSiAsI&feature=youtu.be
Google. (2012, 5 7). Google+: Getting Started With Hangouts On Air. Retrieved 4
9, 2014, from Youtube: https://www.youtube.com/watch?v=ohlHn6Kt5YM
Hiltz, R. (2014, 1 6). How Business Can Use Google Plus Hangouts On Air. Retrieved 4
9, 2014, from http://newraycom.com: http://newraycom.com/how-business-can-use-google-
plus-hangouts-on-air/
How to Build Your Brand with Google+ Hangouts On Air. (2014, 3 28). Retrieved 4
9, 2014, from Bruceclay Inc.: http://www.bruceclay.com/blog/how-to-build-brand-with-
google-plus-hangouts-on-air/
http://techcrunch.com/2013/11/04/google-launches-helpouts-paid-video-chats-with-experts-
to-address-whatever-is-bothering-you-right-now/. (2013, 11 4). Retrieved 4 9, 2014, from
Techchurch: http://techcrunch.com/2013/11/04/google-launches-helpouts-paid-video-chats-
with-experts-to-address-whatever-is-bothering-you-right-now/
Mcdonald, T. (2013, 6 12). Intro to Google Hangouts. Retrieved 4 9, 2014, from HUFF
POST TECH: http://www.huffingtonpost.com/tim-mcdonald/intro-to-google-
hangouts_b_3429669.html