Presented by Daniel Bates of MCVL Realty.

2. About Daniel Bates
• Broker / Owner of MCVL Realty, specialize in McClellanville and
Awendaw real estate and property management
• Launched MyMcClellanville.net in 2007, currently MCVL.net and also
maintain popular McClellanville, SC facebook page.
• Formerly was a blog and social media coach w/ Real Estate Tomato
teaching +2000 hours 1-on-1 classes, webinars, and conferences.
• Built websites for numerous local businesses including:
LowcountryShrimpFestival.com, McClellanvilleArtsCouncil.com,
BullsBayOysterRoasts.com, KandoAdventures.com,
CaptianSunshine.net, and more.

3. Ground Rules
You May Choose to Take Notes or Just Listen
If you have a Question, please feel free to ask.

4. Class Outline
• Goals
• Search Engines
• Local Search
• 3rd Party Sites
• Social Media
• Email
• Q&A

5. What Are Your
Goals?
● Inform / Educate
● Lead Capture /
Generation
● Lead “Cultivation”
● Brand Awareness
● Referrals
Your goals will dictate
the best approach(es) to take.

6. Website Basics
• Platform
• Design
• Content
• Domain
• Hosting
• Who Owns It?
Wordpress and SquareSpace

7. Search Engines

8. SEO Basics

9. SEO Basics
• SEO = Search Engine Optimization
• 200+ Factors that determine ranking
• Most important factors relate to:
o
o
o
o
Content on Your Site (Keywords)
Design and Organization (On-site SEO)
Your Sites Authority (Off-Site SEO)
Searchers Metrics (Location, History)

10. SEO Basics
20% of searches have never been searched for!

11. To Blog or Not to
Blog
● Do you enjoy writing?
● Do you have a regular, unique,
non-repetitive message?
● Are you willing to trade your
time for money?
● Are you willing to wait for results?

12. SEO Tips
● Put People First
● Don’t Stuff Keywords
● There are No Shortcuts
● Don’t Buy / Exchange Links
● Never Ever Spam
*SEO pros don’t need to email or
leave comments for your business.

13. Traffic Driving Alternatives
● PPC = Pay Per Click
○ Google adwords
○ Facebook Ads
● Social Media
● Networking
● Print Marketing
● Legit SEO Companies

14. Local Search Results
Different Ranking Process that Includes:
Categories, Social Media, Reviews, and Locale

15. Review Websites
● Online Review Sites are Quickly Replacing
the Yellow Pages and other Print Directory
● Offer a greater value = Social Proof
● I’ll just ask Siri for a Real Estate Agent
● You must Create/Claim Business Profiles
● Solicit Reviews from Your Customers
● Consider the lenght an online review stays
in front of the public.

16. The New Yellow Pages
● Business Directory Style Sites
○ YELP (Siri)
○ Google Business Directory
○ Yahoo Local
Getlisted.com - Has a huge list!

17. 3rd Party Niche Sites
●
●
●
●
Tourism - TripAdvisor.com
Restaurants - UrbanSpoon
Real Estate - Zillow & Trulia
Service Providers - AngiesList
Find these by just searching for broad
searches - i.e. “McClellanville Plumbers”
*Better Business Bureau - No Thanks

18. Social Media Platforms
● Facebook
○ Personal
○ Pages
● Twitter
● Google+
● Pinterest
● Youtube
● LinkedIn
PS - Bulls Bay Historic Passage is on all!

19. Social Media Game Plan
• Do I have a regular message?
• What is my goal for social media?
• Who is my audience?
• What do they need?
• What am I (and what am I not) going to discuss?
• Will this be for me personally or my business or both?
• What type of brand personality / emotions will I reflect?
• How often will I update? How will I respond to others?
• Which Social Media Network(s) serve my need best?

20. Social Media Basics
● Complete Profile
● Build Relationships
● Be Transparent
● Be Authentic
● Don’t Spam
● Don’t Sell
Dig One Hole at a Time!

21. Email Marketing
• Collect Emails on Website, Social
Media, Print, Contests, etc.
• Create / Purchase Way to Maintain
Active List of Customer Emails
• Only Send Important Information
• Mind the CAN-SPAM Act
• Constant Contact or MailChimp

22. Tracking Results
• Create / Purchase Way to Maintain
Active List of Customer Emails
• Only Send Important Information
• Mind the CAN-SPAM Act

23. Questions???
Contact Me:
Daniel@MCVL.net
843-606-0622
824 Pinckney Street
McClellanville, SC