Furniture inversion

1. INDUSTRY CATEGORY REPORT
RETAIL
House Furniture & Appliance
Stores
Q1-2014
1

2. AGENDA
1. GFR Media
2. PR Advertising Market
3. Communications advertising market
4. PR Audience Market
5. Communications Audience market
6. Circulation
7. GFR Media and Communications (Best practices in advertising)
8. Next steps
2

3. Grupo Ferré Rangel (GFR)
• Grupo Ferré Rangel is a family owned conglomerate in
Puerto Rico
• Companies owned by GFR include:
– GFR Media - largest and most diversified media company in PR
• Publishes: El Nuevo Dia – Puerto Rico’s principal newspaper, Primera
Hora – second largest newspaper, and Indice – largest non-paid
newspaper
– Advanced Graphic Printing – a commercial printing company
– El Día Directo (EDD) – the largest direct marketing company;
offering service in PR and US
– City View Plaza – Commercial real estate company

4. Media Properties
• Media properties account for 35% of the media
expenditure in the island
– Newspapers dominate investment in media
• Puerto Rico is one of the countries with the highest levels
of readership in the world
• El Nuevo Dia is the leading newspaper in the market as
measured by circulation, advertising and quality of
readership
– Leader in Class A, B & C Reach
• Shoppers that insert in the newspaper are the main source
of information for purchasing decision in Puerto Rico

5. World’s Readership
PR is one of the countries with highest levels of readership in the world
83%
92%
85%
80%
73%
61%
50% 50% 52%
44%
42%
33%
24%
75% 74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Japan
PuertoRico
Denmark
Singapur
Chile
Germany
Austria
China
NewZealand
USA
Brazil
France
Spain
UnitedKindom
Uruguay
Source: World Press Trends - 2007
*Based on CMB 2007 – Last Week (Monday to Saturday) readers
85%
Countries with population between
3 and 4.5 millions

6. GFR Media has evolved from a newspaper
to a content and media company

7. DBMarketing-Analytics

8. DBMarketing-Analytics
• We are the largest and most diversified media company in Puerto Rico
• Leader in newspaper readership: over 2.1 million weekly readers.
• Leader in digital traffic: over 6 million monthly unique browsers.
• Leader in Database: over 2 million people in GFR Media DATABASE.
• Leader in Circulation: over 407k newspapers
• Leader in Social Networks:
• over 2.4 millions fans
• over 600K followers
• over 67K followers

9. GFR Media Platforms

10. GFR Media Newspaper Products
El Nuevo Día
• Newspaper of record in Puerto Rico
• Primarily island wide home delivered
• Leader in audited circulation
• Over 1.4 million readers
• Audited circulation 184,306 weekly & 207,659 Sunday
• Proven results for advertisers
Primera Hora
• Leader in single copy circulation
• Primarily in stores and distribution points
• Second largest paid newspaper
• Over 1.3 million readers
Indice
• Leader in non-paid circulation
• Over 120k daily copies
• Over 240k regional copies on Thursday
• Promotional and commercial platform
• Flexible distribution
• 360 Offering

11. GFR Media Digital Products
elnuevodia.com
• #1 most visited site in Puerto Rico
• Over 5 Million Monthly Unique Browsers
• Leader in Social Media reach
• Over 1.2 Million Facebook Likes
• Over 349k Twitter Followers
primerahora.com
• #2 news site in Puerto Rico
• Over 2.2 Million Monthly Unique Browsers
• Focus on Entertainment and Sports
• Younger audience
• Social Media Presence:
• Facebook 756k
• Twitter 264k
indicepr.com
• Over 500k Monthly Unique Browsers
• Responsive design platform
• Focus on light news
• Social Media Presence:
• Facebook: 240k
• Twitter: 10k

12. Mobile
Total Mobile units GFR MEDIA reaches
3,074,96
In Puerto Rico
*Source: Junta Reglamentadora de Telecomunicaciones, February 2014
**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. March 2014
4,550,043
Monthly Mobile Users
2,910,057
Monthly unique
browsers**
1,398,644
Monthly unique
browsers**
241,342
Monthly unique
browsers**

13. Advertising Market
Puerto Rico Overview
13

14. ADVERTISING MARKET IN PR 2013
Rate Card
$2.1 billions
Real Investment
$602 millions
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Total Advertising spending in Puerto Rico at “rate card” was $2.1B but estimated at
$602MM net of discounts – real investment
14

15. DBMarketing-Analytics
MARKET SHARE BY MEDIA
Newspapers have the highest investment at 39% of total “real media investment”
16
Newspapers
21%
Local TV
43%
Radio
9%
Outdoor
5%
Paid TV
18%
Internet
1%
Others
1%
Magazines
2%
Cinema
0%
2013 - Rate Card
Newspapers Local TV Radio Outdoor Paid TV
Internet Others Magazines Cinema
Newspapers
39%
Local TV
28%
Radio
11%
Outdoor
6%
Paid TV
6%
Internet
4% Others
2%Magazines
2%
Cinema
2%
2013 - Real Investment
Newspapers Local TV Radio Outdoor Paid TV
Internet Others Magazines Cinema
Nielsen Adynamics – Jan – Dec. Real investment calculation by GFR Media

16. DBMarketing-Analytics
Advertising Market in Puerto Rico – Real investment
Newspapers and local TV represent 67% of $602MM total investment.
Investment in newspapers grew 3%
17
236
171
69
37 36
21
14 11 10
230
176
75
27
37
17 17
10 8
-
50
100
150
200
250
Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema
Millions
2013 Real investment 2012 real investment
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

17. DBMarketing-Analytics
Business & Consumer
Services, 22%
Retail, 15%
Entertainment &
Amusements, 13%
Publishing & Media,
12%
Other Categories, 9%
Auto.,auto.access &
Equip, 9%
Drugs & Remedies,
6%
Toiletries &
Cosmetics, 4%
Tv Networks/stations,
4%
Insurance & Real
Estate, 3%
Foods & Food
Products, 2%
2013 – REAL INVESTMENT
Top 10 Categories. Share of Investment (SOI)
Business &
Consumer
Services, 21%
Entertainment &
Amusements,
15%
Retail, 12%Publishing &
Media, 9%
Auto.,auto.acces
s & Equip, 9%
Drugs &
Remedies, 7%
Tv
Networks/statio
ns, 6%
Toiletries &
Cosmetics, 5%
Foods & Food
Products, 3%
Insurance & Real
Estate, 3%
Others
Categories , 10%
2013 – RATE CARD
Retail category is the 2nd largest category in terms of advertising expenditure at 15% of
total real Media investment
18Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

18. Retail
From the advertising perspective.
19

19. Retail
From the Advertising Perspective
20

20. Retail In Puerto Rico 2013
The retail category spends $102MM in advertising a year
21
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Rate Card
$270 millions
Retail Real Investment
$102 millions

21. DBMarketing-Analytics
Retail Category
Newspapers are the preferred media investment (50%) of the category
22
Newspapers
37%
Local TV
37%
Radio
9%
Outdoor
4%
Paid TV
4%
Internet
3% Others
2%
Magazines
2%
Cinema
2%
2013 - Rate Card
Newspapers
50%
Local TV
18%
Radio
8%
Outdoor
4%
Paid TV
1%
Internet
9%
Others
5%
Magazines
1%
Cinema
4%
2013 - Real Investment
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

22. 51
19
8
4
1
9
6
1
4
48
22
8
2 2
9
6
1
4
-
10
20
30
40
50
60
Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema
Millions
2013 Real investment 2012 real investment
Retail Category
Real category advertising investment is $102MM a year
Even though advertising investment decreased by 2%, Newspapers investment grew 5.3%
23Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

23. DBMarketing-Analytics
Retail - Sub Categories
Department Stores, 21%
Miscellaneous Retail, 19%
Food & Liquor Stores, 18%
House Furn.&appliance
Stores, 14%
Drugs, Toiletries & Salons,
8%
Apparel,footwr&accessry
Stores, 4%
Electronics Stores(Inc
Rental), 4%
Hardware & Lumber Stores,
3%
Automotive, 3%
Jewrly,gift Stores & Galleries,
2%
Craft,hobby&sportg Gds&toy
Str, 1%
Optical Goods And Services,
1%
REAL INVESTMENT 2013
Department Stores is the subcategory that spends the most in advertising with 21% of the total real investment.
24
Retail Investment: $102MM
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

24. HOUSE AND FURNITURE APPLIANCE IN
PR 2013
The House and Furnitures Appliance category spends $11.5MM in
advertising a year
25
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
Rate Card
$30.4 millions
Real Investment
$11.5 millions

25. 11.5
8.9
1.7
0.4
0.2 0.1 0.1
9.8
7.6
1.5
0.4
0.2 0.1 0.1
Grand Total Newspaper Local TV Radio Outdoor Magazines Paid TV
House Furn.&appliance Stores 2013 House Furn.&appliance Stores 2012
House Furniture & Appliance Stores Investment
Real category advertising investment is $11.5MM a year
Even though advertising investment Increase by 16%, Newspapers investment grew 17%

26. 2,375,802
2,116,307
841,154
448,795 437,304
307,440 275,084
Rooms To Go Muebleria Berrios Casa Pitusa Ashley Ahorro Muebles Koper Paos
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
House Furniture & Appliance Stores Investment
TOP 7 players represent 59% of House Furniture & Appliance Stores total investment.

27. TOP House Furniture & Appliance Stores Media Investment
Newspapers and local TV are the preferred media to invest.
28
TOP Players investment: $6.8 MM
Top players investment in newspapers $5.3MM
Top players investment in TV $1.1MM
Nielsen Adynamics – Jan – Dec 2013. Real investment calculations by GFR Media
16%
25%
13%
33%
1% 0% 0%
2%
0%
0%
0%
0% 0% 0%
81% 70%
77%
63%
95% 96% 100%
0%
0% 9%
0% 2% 0%
0%1%
0%
0%
0%
0% 4%
0%
0%
5%
1% 4% 2% 0%
0%
Rooms To Go Muebleria Berrios Casa Pitusa Ashley Ahorro Muebles Koper Paos
Local TV Paid TV Newspaper Radio Magazines Outdoor

28. Puerto Rico Market
Audiences Overview
29

29. Media Consumption:
7.4%
17.1%
17.8%
24.1%
27.1%
49.6%
59.1%
79.3%
80.8%
91.2%
96.5%
0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%
INTERNET WEBSITE- ANY RADIO STATION-PAST 7 DAYS
INTERNET WEBSITE- ANY BROADCAST TV- PAST 7 DAYS
MOVIE THEATER-PAST 30 DAYS
MAGAZINE( MONTHY/WEEKLY/BI-WEEKLY)-READ ANY IN THE PAST 7 DAYS
INTERNET WEBSITE-ANY NEWSPAPER- PAST 7 DAYS
WATCHED PAID TV- PAST 7 DAYS
INTERNET-ACCESSED PAST 7 DAYS
Newspaper Cume anydailyaverage sat aver sun
Outdoor Billboards seen past 7 days
RADIO- LISTENED IN THE PAST 7 DAYS
WATCHED LOCAL TV-PAST 7 DAYS
Scarborough – PR Study – 2014 - 1
Newspapers have a 79% penetration in Puerto Rico
30

30. 61%
79%
USA Puerto Rico
ReaderShip
USA Puerto Rico
Scarborough – PR Study – 2014 – 1
USA. Newspapers Association of America. Past week newspaper print
Media Consumption
• Newspaper (Print) penetration in Puerto Rico is higher than USA by 30%.
31

31. DBMarketing-Analytics
94%
GFR MEDIA MARKET SHARE
GFR Media
2.1 Million readers
Newspapers Market Share:
Scarborough – PR Study – 2014 - 1
With GFR Media Newspapers, advertisers reach 2.1 million readers,
which accounts for 94% of the total readers (18+) in Puerto Rico.
32

32. DBMarketing-Analytics
Monday to Friday readership:
2,166,882
1,489,354
1,306,634
839,676
482,508
405,074
Any daily newspaper
print edition
El Nuevo Día Primera Hora El Vocero Índice Metro
Monday to Friday
Scarborough – PR Study – 2014 – 1. Cume readers
M-F audiences are reached with GFR Media Newspapers.
33

33. DBMarketing-Analytics
Weekend readership:
Scarborough – PR Study – 2014 - 1
98% of weekend audiences are reached by GFR Media Newspapers.
1,011,916
994,200
Any Sunday newspaper print edition El Nuevo Día
Sunday Readership
984,038
691,836
525,896
Any Saturday newspaper print edition
(Current Release Only)
El Nuevo Dia Primera Hora
Saturday Readership
34

34. Source: ScarBorough, Release 1 & 2 2013 and 1 2014
2,167
1,489
1,307
840
405
483
0
500
1,000
1,500
2,000
2,500
2013-1 2013-2 2014-1
Thousands
Cume Readership - Monday to Friday
Any daily newspaper print edition El Nuevo Día Primera Hora El Vocero Metro Índice
Newspapers Cume Readers Trends
El Nuevo Dia leads newspapers readership
35

35. 1,489,354
69% of the market
El Nuevo Día (END)
Source: Scarborough 2014 -1 Cume Readers People 18+

36. 1,489,354
readers of
Source: Scarborough 2014 -1 Cume Readers People 18+
• 53% are women
• 53% are 25-54
years old
• 53% have a Any
College Degree or
more (index: 110)
• Bilingual (index: 108)
• “white-collar” (index:
110)
El Nuevo Día Leadership

37. 677,528
Readers do not read
El Nuevo Día
Source: Scarborough 2014 -1 Cume Readers People 18+
How to reach END Non-readers?

38. 446,166
66% of no readers of
END are readers of
Source: Scarborough 2014 -1 Cume Readers People 18+
Primera Hora captures the most END Non-Readers

39. 446,166
PH Readers, but
END Non-Readers
• 52% are women (index: 101)
• 57% are 25-54 years
old (index: 105)
• They have an education
level of high school or
less (index: 104)
• Have difficulties with
english (index: 106)
• “Blue-collar” (index: 112)
Source: Scarborough 2014 -1 Cume Readers People 18+
Primera Hora (PH)

40. reach together an
impressive majority of
readers*
89%
Reach
&
Source: Scarborough 2014 -1 Cume Readers
People 18+
The Most Effective Combination

41. Source: Comscore
GFR Media Digital Audiences:
+29%
Jan-2013 Jan-2014
4.9 MM
+6.3 MM
GFR Media unique browsers are growing steadily at a 29% rate YOY
4.6 MM+21%
3.8 MM
372K+1134%
25K
2.3 MM
+35% 3.1 MM
42

42. Large Appliance
From the audience perspective.
43

43. Large Appliance Stores Market in Puerto Rico
42.8% of Population 18+ shopped in any large appliance store
Scarborough 2014 -1
Base: 1,207,156 Any large appliance store shopped
1,611,02 Did not shop for large appliances
Any large appliance
store shopped, 42.8%
Did not shop for large
appliances, 57.2%

44. Large Appliance Stores Market Share
10.9%
11.1%
11.6%
13.6%
14.1%
16.9%
25.4%
27.4%
34.5%
53.7%
Costco
Pitusa Muebles
National Lumber & Hardware
Mueblerías Berríos
JCPenney
The Home Depot
Sam's Club
Sears
Kmart/Big K
Walmart
Scarborough 2014 -1
Base: 1,207,156 Any large appliance store shopped
1,611,02 Did not shop for large appliances

45. Large Appliance Stores Market in
Puerto Rico
El Nuevo Día
Average Reader
Primera Hora
Average Reader
Índice
Average
Reader
El Vocero
Average
Reader
Metro Average
Reader
Did not shop for large appliances 30.7% 25.4% 8.4% 14.0% 6.0%
Any large appliance store shopped 35.8% 28.8% 8.5% 16.0% 7.4%
Scarborough 2014 -1
Base: 1,207,156 Any large appliance store shopped
1,611,02 Did not shop for large appliances
El Nuevo Día and Primera Hora are more effective newspapers in reaching any large appliance shoppers and none
shoppers

46. Furniture and Mattress Stores Market in
Puerto Rico
53.9 % of Population 18+ shopped in any furniture and mattress store
Scarborough 2014 -1
Base: 1,519,666 Any furniture/mattress store shopped
1,611,02Did not shop for furniture/mattress
Any furniture/mattress
store shopped, 53.9%
Did not shop for
furniture/mattress,
46.1%

47. Furniture and Mattress Stores Market Share
Scarborough 2014 -1
Base: 1,519,666 Any furniture/mattress store shopped
1,611,02Did not shop for furniture/mattress
6.5%
9.9%
13.9%
18.4%
21.1%
25.4%
26.0%
30.7%
37.3%
39.2%
Rent-A-Center
Rooms to Go
Pitusa Muebles
Costco
National Lumber & Hardware
JCPenney
Mueblerías Berríos
Sears
The Home Depot
Sam's Club

48. Furniture and Mattress Stores Market in
Puerto Rico
El Nuevo Día
Average Reader
Primera Hora
Average Reader
Índice
Average
Reader
El Vocero
Average Reader
Metro Average
Reader
Any furniture/mattress store shopped 35.3% 26.8% 10.2% 15.9% 8.3%
Did not shop for furniture/mattress 30.0% 26.9% 6.4% 13.7% 4.7%
El Nuevo Día and Primera Hora are more effective newspapers in reaching any furniture and mattress shoppers and
none shoppers
Scarborough 2014 -1
Base: 1,519,666 Any furniture/mattress store shopped
1,611,02Did not shop for furniture/mattress

49. Large Appliance, Furniture and Mattress
Stores Market in Puerto Rico
El Nuevo Día and Primera Hora are more effective newspapers in reaching any household item bought in past 12
month
El Nuevo Día
Average
Reader
Primera Hora
Average Reader
Índice
Average
Reader
El Vocero
Average
Reader
Metro
Average
Reader
Hardware, building, paint, lawn, garden items 36.5% 27.0% 9.0% 15.9% 7.0%
Television 34.8% 32.2% 10.2% 16.1% 8.4%
Furniture 40.1% 27.7% 9.4% 15.3% 7.4%
Draperies, blinds, other window treatments 33.7% 28.4% 10.0% 16.5% 7.7%
Other consumer electronics 36.5% 32.8% 11.0% 13.8% 7.7%
Mattress 34.8% 19.7% 8.1% 8.4% 5.8%
Carpeting or floor covering 33.7% 29.4% 12.0% 17.0% 7.2%
Camera or accessories 36.2% 28.6% 11.0% 9.2% 8.5%
Household items bought past 12 months
Scarborough 2014 -1 people 18+

50. Large Appliance, Furniture and Mattress
Stores Market in Puerto Rico
El Nuevo Día and Primera Hora are more effective newspapers in reaching any household item bought in past 12
month
El Nuevo Día
Average
Reader
Primera Hora
Average Reader
Índice
Average
Reader
El Vocero
Average
Reader
Metro
Average
Reader
Hardware, building, paint, lawn, garden items 36.5% 27.0% 9.0% 15.9% 7.0%
Television 34.8% 32.2% 10.2% 16.1% 8.4%
Furniture 40.1% 27.7% 9.4% 15.3% 7.4%
Draperies, blinds, other window treatments 33.7% 28.4% 10.0% 16.5% 7.7%
Other consumer electronics 36.5% 32.8% 11.0% 13.8% 7.7%
Mattress 34.8% 19.7% 8.1% 8.4% 5.8%
Carpeting or floor covering 33.7% 29.4% 12.0% 17.0% 7.2%
Camera or accessories 36.2% 28.6% 11.0% 9.2% 8.5%
Household items bought past 12 months
Scarborough 2014 -1 people 18+

51. Large Appliance, Furniture and Mattress Stores Market in Puerto Rico
El Nuevo Día and Primera Hora are more effective newspapers in reaching any amount spent in furniture and mattress
bought in past 12 month
Amount Spent furniture and mattress bought past 12 months
El Nuevo Dia
Average Reader
Primera Hora
Average Reader
Índice
Average Reader
El Vocero
Average Reader
Metro
Average Reader
Amount spent in furniture bought past 12 month
Furniture: Under $100 35.1% 13.9% 7.2% 12.6% 3.1%
Furniture: $100 - $249 43.2% 25.5% 9.9% 16.6% 10.5%
Furniture: $250 - $499 47.4% 33.2% 10.8% 20.1% 7.0%
Furniture: $500 - $999 33.4% 30.2% 9.5% 12.5% 7.9%
Furniture: $1,000 - $2,999 41.3% 27.4% 7.1% 16.9% 7.0%
Furniture: $3,000 or more 56.1% 22.5% 16.9% 11.6% 5.4%
Amount spent in mattress bought past 12 month
Mattress: Under $100 23.4% 13.4% 10.4% 9.8% 6.2%
Mattress: $100 - $249 37.6% 24.1% 10.4% 5.5% 2.1%
Mattress: $250 - $499 54.7% 23.7% 4.8% 7.9% 6.3%
Mattress: $500 - $999 28.0% 23.4% 7.9% 9.1% 10.2%
Mattress: $1,000 - $2,999 46.4% 24.6% 2.8% 8.5% 5.5%
Mattress: $3,000 or more 22.5% 4.3% 0.0% 12.1% 0.0%
Scarborough 2014 -1 people 18+

52. Large Appliance, Furniture and Mattress Stores Market in Puerto Rico
Amount Spent items bought past 12 months
El Nuevo Dia Average
Reader
Primera Hora
Average Reader
Índice Average
Reader
El Vocero
Average
Reader
Metro Average
Reader
Amount spent in Television bought past 12 month
Television:Under $100 11.4% 33.5% 6.1% 15.9% 7.1%
Television:$100 - $249 34.8% 38.5% 9.9% 18.7% 8.5%
Television:$250 - $499 35.6% 29.8% 10.2% 16.4% 8.3%
Television:$500 - $999 43.8% 29.9% 10.5% 14.8% 10.0%
Television:$1,000 - $2,999 25.4% 24.3% 14.7% 6.9% 4.9%
Television:$3,000 or more 48.6% 0.0% 0.0% 25.8% 0.0%
Amount spent in Other consumer bought past 12
month
Other consumer electronics:Under $100 38.7% 36.6% 8.8% 19.2% 5.5%
Other consumer electronics:$100 - $249 29.8% 35.5% 12.3% 11.1% 5.6%
Other consumer electronics:$250 - $499 33.8% 21.4% 5.1% 6.1% 8.6%
Other consumer electronics:$500 - $999 43.5% 37.3% 17.7% 14.4% 17.0%
Other consumer electronics:$1,000 - $2,999 53.6% 26.6% 24.0% 15.4% 17.2%
Other consumer electronics:$3,000 or more 23.8% 19.7% 10.7% 5.0% 0.0%
El Nuevo Día and Primera Hora are more effective newspapers in reaching any amount spent in Television and other
consumer bought in past 12 month
Scarborough 2014 -1 people 18+

53. Media used for shopping and buying
decision process.
54

54. Large appliance store shoppers consider Weekly Shopper and
Newspapers as the media used for their shopping and buying decisions process
57.5%
45.7%
39.1%
36.2%
24.2% 24.2%
21.4%
16.1%
7.6%
3.0%
Weekly
shoppers
Newspaper Internet Local TV Cable or
satellite TV
Radio Promotions or
visual displays
within stores
Magazines Outdoor
media
(billboards,
etc.)
Movie theater
Any Large appliance Stores shopped past 12 months
Scarborough 2014 -1
Base: 1,207,156 Any large appliance store shopped
1,611,02 Did not shop for large appliances

55. Non Large appliance store shoppers consider Weekly Shopper
and Newspapers as the media used for their shopping and buying decisions process
Scarborough 2014 -1
Base: 1,207,156 Any large appliance store shopped
1,611,02 Did not shop for large appliances
60.1%
45.4%
33.4%
26.8%
18.9% 18.6% 17.9%
7.8% 6.9%
3.1%
Weekly
shoppers
Newspaper Local TV Internet Radio Promotions or
visual displays
within stores
Cable or
satellite TV
Magazines Outdoor media
(billboards, etc.)
Movie theater
Did not shop for large appliances stores past 12 months

56. Furniture/mattress Stores shoppers consider Weekly Shopper
and Newspapers as the media used for their shopping and buying decisions process
60.5%
44.5%
37.6%
36.0%
22.9%
21.5% 20.8%
14.2%
7.4%
2.9%
Weekly
shoppers
Newspaper Internet Local TV Cable or
satellite TV
Radio Promotions or
visual displays
within stores
Magazines Outdoor media
(billboards, etc.)
Movie theater
Any Furniture/mattress Stores shopped past 12 months
Scarborough 2014 -1
Base: 1,519,666 Any furniture/mattress store shopped
1,611,02Did not shop for furniture/mattress

57. Non Furniture/mattress Stores shoppers consider Weekly
Shopper and Newspapers as the media used for their shopping and buying decisions
process
Scarborough 2014 -1
Base: 1,519,666 Any furniture/mattress store shopped
1,611,02Did not shop for furniture/mattress
57.2%
46.6%
32.9%
25.5%
20.8%
18.7% 17.9%
8.0% 7.1%
3.2%
Weekly
shoppers
Newspaper Local TV Internet Radio Promotions or
visual displays
within stores
Cable or
satellite TV
Magazines Outdoor media
(billboards, etc.)
Movie theater
Did not shop for furniture/mattress Stores shopped past 12 months

58. Media Usage
buying decision-making process
59

59. Shoppers & Catalogs
Source: Nielsen Adynamics – Jan – Dec.
60%
25%
14%
1%
0%
10%
20%
30%
40%
50%
60%
70%
El Nuevo Día Primera Hora Vocero Índice
# of Inserts 2013

60. END Readers’ Profile vs
Large appliance store shoppers profile
El Nuevo Dia:
High penetration
in well educated, San Juan
region, upper
socioeconomic level and
income more than 25K
61Scarborough 2014 -1
Base: : 1,207,156 Any large appliance store shopped
1,489,354 END Cume readers
Any large appliance
store shopped
El Nuevo Día
Cume Readers
El Nuevo Día
Cume Readers
Gender
Men 51.6% 47.0% 100
Women 48.4% 53.0% 100
Age
Age 18-24 15.9% 15.2% 112
Age 25 - 34 17.8% 18.9% 113
Age 35-49 27.1% 25.4% 101
Age 50-64 22.7% 22.7% 92
Age 65 or More 16.5% 17.8% 89
Education
High School Graduate or Less 50.6% 45.1% 85
Some or Collage Degree 39.4% 43.9% 115
Some or Post graduate degree 10.0% 11.1% 125
Region
Arecibo Region 9.6% 10.9% 101
Caguas Region 15.1% 14.2% 96
Mayagüez Region 14.2% 12.9% 89
Ponce Region 13.4% 12.7% 97
San Juan Metro Region 28.9% 30.7% 107
San Juan Sub Region 18.4% 18.1% 101
NSE
Upper class 14.1% 13.8% 128
Upper/middle class 22.0% 23.1% 120
Middle/lower class 31.5% 31.6% 103
Lower class 32.4% 31.5% 80
Income
Less than $10,000 18.9% 17.7% 83
$10,000 - $24,999 27.1% 29.7% 98
$25,000 - $34,999 18.9% 19.2% 105
$35,000 - $44,999 17.8% 16.0% 107
$45,000 - $74,999 11.9% 11.9% 112
$75,000 or more 5.4% 5.5% 127

61. PH Readers’ Profile vs
Large appliance store shoppers profile
Primera Hora:
High penetration
in Men, 25-49 , well
educated, and middle
socioeconomic level
62Scarborough 2014 -1
Base: : 1,207,156 Any large appliance store shopped
1,309,634 PH Cume Readers
Any large appliance
store shopped
Any large appliance
store shopped
Primera Hora
Cume Readers
Primera Hora
Cume Readers
Gender
Men 51.6% 110 47.3% 101
Women 48.4% 91 52.7% 99
Age
Age 18-24 15.9% 118 13.4% 99
Age 25 - 34 17.8% 106 20.5% 123
Age 35-49 27.1% 108 29.1% 116
Age 50-64 22.7% 92 23.1% 93
Age 65 or More 16.5% 83 13.9% 70
Education
High School Graduate or Less 50.6% 95 52.5% 99
Some or Collage Degree 39.4% 103 39.8% 105
Some or Post graduate degree 10.0% 113 7.7% 87
Region
Arecibo Region 9.6% 88 10.1% 93
Caguas Region 15.1% 102 17.2% 117
Mayagüez Region 14.2% 97 15.1% 104
Ponce Region 13.4% 102 15.5% 118
San Juan Metro Region 28.9% 101 23.7% 83
San Juan Sub Region 18.4% 104 18.0% 101
NSE
Upper class 14.1% 130 10.4% 96
Upper/middle class 22.0% 114 18.3% 95
Middle/lower class 31.5% 103 31.6% 103
Lower class 32.4% 83 39.7% 101
Income
Less than $10,000 18.9% 88 22.7% 106
$10,000 - $24,999 27.1% 89 30.7% 101
$25,000 - $34,999 18.9% 103 19.3% 106
$35,000 - $44,999 17.8% 119 13.7% 91
$45,000 - $74,999 11.9% 112 10.0% 94
$75,000 or more 5.4% 125 3.7% 85

62. Indice Readers’ Profile vs
Large appliance store shoppers profile
Indice:
High penetration
in well educated and upper
socioeconomic level
63Scarborough 2014 -1
Base: : 1,207,156 Any large appliance store shopped
482,508 Indice cume readers
Any large appliance store
shopped
Índice Cume
Readers
Índice Cume Readers
Gender
Men 51.6% 45.0% 96
Women 48.4% 55.0% 104
Age
Age 18-24 15.9% 17.1% 126
Age 25 - 34 17.8% 19.9% 119
Age 35-49 27.1% 29.7% 118
Age 50-64 22.7% 21.7% 88
Age 65 or More 16.5% 11.6% 58
Education
High School Graduate or Less 50.6% 41.7% 79
Some or Collage Degree 39.4% 45.1% 118
Some or Post graduate degree 10.0% 13.2% 149
Region
Arecibo Region 9.6% 6.3% 58
Caguas Region 15.1% 13.0% 88
Mayagüez Region 14.2% 12.5% 85
Ponce Region 13.4% 8.0% 61
San Juan Metro Region 28.9% 48.0% 168
San Juan Sub Region 18.4% 12.3% 69
NSE
Upper class 14.1% 15.8% 146
Upper/middle class 22.0% 21.9% 113
Middle/lower class 31.5% 33.4% 109
Lower class 32.4% 28.9% 74
Income
Less than $10,000 18.9% 14.1% 66
$10,000 - $24,999 27.1% 33.0% 109
$25,000 - $34,999 18.9% 20.3% 111
$35,000 - $44,999 17.8% 16.8% 112
$45,000 - $74,999 11.9% 9.7% 91
$75,000 or more 5.4% 6.1% 142

63. END Readers’ Profile vs
Non large appliance store shoppers profile
El Nuevo Dia:
High penetration
in women
64Scarborough 2014 -1
Base: : 1,611,02 Did not shop for large appliances
1,489,354 END Cume readers
Did not shop for large
appliances
El Nuevo Día Cume
Readers
El Nuevo Día
Cume Readers
Gender
Men 43.6% 47.0% 100
Women 56.4% 53.0% 100
Age
Age 18-24 11.7% 15.2% 112
Age 25 - 34 15.9% 18.9% 113
Age 35-49 23.6% 25.4% 101
Age 50-64 26.3% 22.7% 92
Age 65 or More 22.5% 17.8% 89
Education
High School Graduate or Less 54.9% 45.1% 85
Some or Collage Degree 37.1% 43.9% 115
Some or Post graduate degree 8.0% 11.1% 125
Region
Arecibo Region 11.8% 10.9% 101
Caguas Region 14.4% 14.2% 96
Mayagüez Region 14.9% 12.9% 89
Ponce Region 12.9% 12.7% 97
San Juan Metro Region 28.4% 30.7% 107
San Juan Sub Region 17.3% 18.1% 101
NSE
Upper class 8.4% 13.8% 128
Upper/middle class 17.3% 23.1% 120
Middle/lower class 30.1% 31.6% 103
Lower class 44.2% 31.5% 80
Income
Less than $10,000 23.2% 17.7% 83
$10,000 - $24,999 32.9% 29.7% 98
$25,000 - $34,999 17.8% 19.2% 105
$35,000 - $44,999 12.9% 16.0% 107
$45,000 - $74,999 9.7% 11.9% 112
$75,000 or more 3.5% 5.5% 127

64. PH Readers’ Profile vs
Non large appliance store shoppers profile
Primera Hora:
High penetration
in middle socioeconomic
level and lower income
65Scarborough 2014 -1
Base: : 1,611,02 Did not shop for large appliances
1,309,634 PH Cume Readers
Did not shop for large
appliances
Primera Hora
Cume Readers
Primera Hora
Cume Readers
Gender
Men 43.6% 47.3% 101
Women 56.4% 52.7% 99
Age
Age 18-24 11.7% 13.4% 99
Age 25 - 34 15.9% 20.5% 123
Age 35-49 23.6% 29.1% 116
Age 50-64 26.3% 23.1% 93
Age 65 or More 22.5% 13.9% 70
Education
High School Graduate or Less 54.9% 52.5% 99
Some or Collage Degree 37.1% 39.8% 105
Some or Post graduate degree 8.0% 7.7% 87
Region
Arecibo Region 11.8% 10.1% 93
Caguas Region 14.4% 17.2% 117
Mayagüez Region 14.9% 15.1% 104
Ponce Region 12.9% 15.5% 118
San Juan Metro Region 28.4% 23.7% 83
San Juan Sub Region 17.3% 18.0% 101
NSE
Upper class 8.4% 10.4% 96
Upper/middle class 17.3% 18.3% 95
Middle/lower class 30.1% 31.6% 103
Lower class 44.2% 39.7% 101
Income
Less than $10,000 23.2% 22.7% 106
$10,000 - $24,999 32.9% 30.7% 101
$25,000 - $34,999 17.8% 19.3% 106
$35,000 - $44,999 12.9% 13.7% 91
$45,000 - $74,999 9.7% 10.0% 94
$75,000 or more 3.5% 3.7% 85

65. Indice Readers’ Profile vs
Non Large appliance store shoppers profile
Indice:
High penetration
in well educated and upper
socioeconomic level
66Scarborough 2014 -1
Base: : 1,611,02 Did not shop for large appliances
482,508 Indice cume readers
Did not shop for large
appliances
Índice Cume
Readers
Índice Cume
Readers
Gender
Men 43.6% 45.0% 96
Women 56.4% 55.0% 104
Age
Age 18-24 11.7% 17.1% 126
Age 25 - 34 15.9% 19.9% 119
Age 35-49 23.6% 29.7% 118
Age 50-64 26.3% 21.7% 88
Age 65 or More 22.5% 11.6% 58
Education
High School Graduate or Less 54.9% 41.7% 79
Some or Collage Degree 37.1% 45.1% 118
Some or Post graduate degree 8.0% 13.2% 149
Region
Arecibo Region 11.8% 6.3% 58
Caguas Region 14.4% 13.0% 88
Mayagüez Region 14.9% 12.5% 85
Ponce Region 12.9% 8.0% 61
San Juan Metro Region 28.4% 48.0% 168
San Juan Sub Region 17.3% 12.3% 69
NSE
Upper class 8.4% 15.8% 146
Upper/middle class 17.3% 21.9% 113
Middle/lower class 30.1% 33.4% 109
Lower class 44.2% 28.9% 74
Income
Less than $10,000 23.2% 14.1% 66
$10,000 - $24,999 32.9% 33.0% 109
$25,000 - $34,999 17.8% 20.3% 111
$35,000 - $44,999 12.9% 16.8% 112
$45,000 - $74,999 9.7% 9.7% 91
$75,000 or more 3.5% 6.1% 142

66. END Readers’ Profile vs
Furniture and Mattress Stores profile
67Scarborough 2014 -1
Base: : 1,519,666 Any furniture/mattress store shopped
1,489,354 END Cume readers
Any furniture/mattress
store shopped
Any furniture/mattress
store shopped
El Nuevo Día
Cume Readers
El Nuevo Día
Cume Readers
Gender
Men 46.2% 98 47.0% 100
Women 53.8% 102 53.0% 100
Age
Age 18-24 14.9% 111 15.2% 112
Age 25 - 34 18.3% 109 18.9% 113
Age 35-49 26.7% 107 25.4% 101
Age 50-64 23.7% 96 22.7% 92
Age 65 or More 16.4% 82 17.8% 89
Education
High School Graduate or Less 48.7% 92 45.1% 85
Some or Collage Degree 41.3% 109 43.9% 115
Some or Post graduate degree 10.0% 113 11.1% 125
Region
Arecibo Region 10.4% 96 10.9% 101
Caguas Region 15.0% 102 14.2% 96
Mayagüez Region 14.0% 96 12.9% 89
Ponce Region 11.6% 89 12.7% 97
San Juan Metro Region 29.6% 104 30.7% 107
San Juan Sub Region 19.0% 106 18.1% 101
NSE
Upper class 14.4% 133 13.8% 128
Upper/middle class 22.7% 118 23.1% 120
Middle/lower class 30.9% 101 31.6% 103
Lower class 32.0% 82 31.5% 80
Income
Less than $10,000 17.2% 80 17.7% 83
$10,000 - $24,999 27.6% 91 29.7% 98
$25,000 - $34,999 19.2% 105 19.2% 105
$35,000 - $44,999 17.4% 116 16.0% 107
$45,000 - $74,999 12.8% 120 11.9% 112
$75,000 or more 5.9% 135 5.5% 127
El Nuevo Dia:
High penetration
in well educated, San Juan
region, upper
socioeconomic level and
income more than 25K

67. PH Readers’ Profile vs
Furniture and Mattress Stores shoppers profile
68Scarborough 2014 -1
Base: 1,519,666 Any furniture/mattress store shopped
1,309,634 PH Cume Readers
Any furniture/mattress store
shopped
Primera Hora Cume
Readers
Primera Hora Cume
Readers
Gender
Men 46.2% 47.3% 101
Women 53.8% 52.7% 99
Age
Age 18-24 14.9% 13.4% 99
Age 25 - 34 18.3% 20.5% 123
Age 35-49 26.7% 29.1% 116
Age 50-64 23.7% 23.1% 93
Age 65 or More 16.4% 13.9% 70
Education
High School Graduate or Less 48.7% 52.5% 99
Some or Collage Degree 41.3% 39.8% 105
Some or Post graduate degree 10.0% 7.7% 87
Region
Arecibo Region 10.4% 10.1% 93
Caguas Region 15.0% 17.2% 117
Mayagüez Region 14.0% 15.1% 104
Ponce Region 11.6% 15.5% 118
San Juan Metro Region 29.6% 23.7% 83
San Juan Sub Region 19.0% 18.0% 101
NSE
Upper class 14.4% 10.4% 96
Upper/middle class 22.7% 18.3% 95
Middle/lower class 30.9% 31.6% 103
Lower class 32.0% 39.7% 101
Income
Less than $10,000 17.2% 22.7% 106
$10,000 - $24,999 27.6% 30.7% 101
$25,000 - $34,999 19.2% 19.3% 106
$35,000 - $44,999 17.4% 13.7% 91
$45,000 - $74,999 12.8% 10.0% 94
$75,000 or more 5.9% 3.7% 85
Primera Hora:
High penetration
in 25-49 , well educated,
and middle socioeconomic
level

68. Indice Readers’ Profile vs
Furniture and Mattress Stores profile
69Scarborough 2014 -1
Base: : 1,519,666 Any furniture/mattress store shopped
482,508 Indice cume readers
Any furniture/mattress store
shopped
Índice Cume Readers
Índice Cume
Readers
Gender
Men 46.2% 45.0% 96
Women 53.8% 55.0% 104
Age
Age 18-24 14.9% 17.1% 126
Age 25 - 34 18.3% 19.9% 119
Age 35-49 26.7% 29.7% 118
Age 50-64 23.7% 21.7% 88
Age 65 or More 16.4% 11.6% 58
Education
High School Graduate or Less 48.7% 41.7% 79
Some or Collage Degree 41.3% 45.1% 118
Some or Post graduate degree 10.0% 13.2% 149
Region
Arecibo Region 10.4% 6.3% 58
Caguas Region 15.0% 13.0% 88
Mayagüez Region 14.0% 12.5% 85
Ponce Region 11.6% 8.0% 61
San Juan Metro Region 29.6% 48.0% 168
San Juan Sub Region 19.0% 12.3% 69
NSE
Upper class 14.4% 15.8% 146
Upper/middle class 22.7% 21.9% 113
Middle/lower class 30.9% 33.4% 109
Lower class 32.0% 28.9% 74
Income
Less than $10,000 17.2% 14.1% 66
$10,000 - $24,999 27.6% 33.0% 109
$25,000 - $34,999 19.2% 20.3% 111
$35,000 - $44,999 17.4% 16.8% 112
$45,000 - $74,999 12.8% 9.7% 91
$75,000 or more 5.9% 6.1% 142
Indice:
High penetration
In women, well educated
and upper socioeconomic
level

69. END Readers’ Profile vs
Non Furniture and Mattress Stores profile
70Scarborough 2014 -1
Base: 1,611,02Did not shop for furniture/mattress 1,489,354 END Cume readers
Did not shop for
furniture/mattress
El Nuevo Día
Cume Readers
El Nuevo Día Cume Readers
Gender
Men 48.0% 47.0% 100
Women 52.0% 53.0% 100
Age
Age 18-24 11.8% 15.2% 112
Age 25 - 34 14.9% 18.9% 113
Age 35-49 23.2% 25.4% 101
Age 50-64 26.0% 22.7% 92
Age 65 or More 24.1% 17.8% 89
Education
High School Graduate or Less 58.2% 45.1% 85
Some or Collage Degree 34.2% 43.9% 115
Some or Post graduate degree 7.6% 11.1% 125
Region
Arecibo Region 11.3% 10.9% 101
Caguas Region 14.3% 14.2% 96
Mayagüez Region 15.2% 12.9% 89
Ponce Region 14.9% 12.7% 97
San Juan Metro Region 27.4% 30.7% 107
San Juan Sub Region 16.5% 18.1% 101
NSE
Upper class 6.6% 13.8% 128
Upper/middle class 15.3% 23.1% 120
Middle/lower class 30.5% 31.6% 103
Lower class 47.5% 31.5% 80
Income
Less than $10,000 26.3% 17.7% 83
$10,000 - $24,999 33.7% 29.7% 98
$25,000 - $34,999 17.2% 19.2% 105
$35,000 - $44,999 12.1% 16.0% 107
$45,000 - $74,999 8.1% 11.9% 112
$75,000 or more 2.5% 5.5% 127
El Nuevo Dia:
High penetration
in men

70. PH Readers’ Profile vs
Non Furniture and Mattress Stores shoppers profile
71Scarborough 2014 -1
Base: 1,611,02Did not shop for furniture/mattress 1,309,634 PH Cume Readers
Did not shop for
furniture/mattress
Primera
Hora Cume
Readers
Primera Hora Cume
Readers
Gender
Men 48.0% 47.3% 101
Women 52.0% 52.7% 99
Age
Age 18-24 11.8% 13.4% 99
Age 25 - 34 14.9% 20.5% 123
Age 35-49 23.2% 29.1% 116
Age 50-64 26.0% 23.1% 93
Age 65 or More 24.1% 13.9% 70
Education
High School Graduate or Less 58.2% 52.5% 99
Some or Collage Degree 34.2% 39.8% 105
Some or Post graduate degree 7.6% 7.7% 87
Region
Arecibo Region 11.3% 10.1% 93
Caguas Region 14.3% 17.2% 117
Mayagüez Region 15.2% 15.1% 104
Ponce Region 14.9% 15.5% 118
San Juan Metro Region 27.4% 23.7% 83
San Juan Sub Region 16.5% 18.0% 101
NSE
Upper class 6.6% 10.4% 96
Upper/middle class 15.3% 18.3% 95
Middle/lower class 30.5% 31.6% 103
Lower class 47.5% 39.7% 101
Income
Less than $10,000 26.3% 22.7% 106
$10,000 - $24,999 33.7% 30.7% 101
$25,000 - $34,999 17.2% 19.3% 106
$35,000 - $44,999 12.1% 13.7% 91
$45,000 - $74,999 8.1% 10.0% 94
$75,000 or more 2.5% 3.7% 85
Primera Hora:
High penetration
in men middle and lower
income

71. Indice Readers’ Profile vs
Non Furniture and Mattress Stores profile
72Scarborough 2014 -1
Base: : 1,611,02 Did not shop for furniture/mattress 482,508 Indice cume readers
Did not shop for
furniture/mattress
Índice Cume
Readers
Índice Cume
Readers
Target % Target % Index
Base Total 100.0% 100.0% 100
Gender
Men 48.0% 45.0% 96
Women 52.0% 55.0% 104
Age
Age 18-24 11.8% 17.1% 126
Age 25 - 34 14.9% 19.9% 119
Age 35-49 23.2% 29.7% 118
Age 50-64 26.0% 21.7% 88
Age 65 or More 24.1% 11.6% 58
Education
High School Graduate or Less 58.2% 41.7% 79
Some or Collage Degree 34.2% 45.1% 118
Some or Post graduate degree 7.6% 13.2% 149
Region
Arecibo Region 11.3% 6.3% 58
Caguas Region 14.3% 13.0% 88
Mayagüez Region 15.2% 12.5% 85
Ponce Region 14.9% 8.0% 61
San Juan Metro Region 27.4% 48.0% 168
San Juan Sub Region 16.5% 12.3% 69
NSE
Upper class 6.6% 15.8% 146
Upper/middle class 15.3% 21.9% 113
Middle/lower class 30.5% 33.4% 109
Lower class 47.5% 28.9% 74
Income
Less than $10,000 26.3% 14.1% 66
$10,000 - $24,999 33.7% 33.0% 109
$25,000 - $34,999 17.2% 20.3% 111
$35,000 - $44,999 12.1% 16.8% 112
$45,000 - $74,999 8.1% 9.7% 91
$75,000 or more 2.5% 6.1% 142

72. Circulation
73

73. Certified Circulation: Monday to Friday
EL Nuevo Dia is the leader in Circulation for all PAID newspapers and Indice for NON PAID newspapers.
Sources:
Alliance for audited media. Certfified Audit of Circulations
177,509
107,394
122,523
112,774
91,712
Paid Free
+70K SUROESTE
74

74. Certified Circulation: Saturday-Sunday
Sources:
Alliance for audited media. Certfified Audit of Circulations
177,979
92,163
SATURDAY
207,659
SUNDAY
GFR Media is the leader in Circulation on Saturdays and Sundays
75

75. Thank You
76

76. Addendum
77

77. ¡Impresos que impresionan!

78. Advanced Graphic Printing is the
largest commercial printing company
in Puerto Rico and the Caribbean.
We are dedicated to bring solutions to
our customers through 4 key
attributes.
Who we are…

79. •AGP is the largest and technologically advanced printing
company in Puerto Rico & the Caribbean
•Pre press system (VCC) provides color and imposition proofs
that will match your final printed product every time
•In press cameras, assure register and color accuracy
Printing Quality & Innovation

80. We operate 24 hours a day
Fast turnaround
AGP Online color approval
Island wide & Caribbean delivery
Speed

81. •AGP meets all your printing needs…
•3 Web Presses
•2 Sheetfed Presses
•Finishing equipment includes:
• 2 Folders, 3 Saddle-Stitchers, 1 Perfect Binder, die cutter
Flexibility

82. •Armed 24 hour security officers in all our
facilities
•Controlled access to the building, internal &
surrounding areas
•All employees have a Personal Employee
ID/Access card
•Proximity access is controlled according to
areas of responsibility
Security
All our production process is monitored
by CCTV System
CCTV monitoring facility is located at
GFR Media
It is monitored 24/7 by FRG Security
Only FRG Security has access to the
videos recorded by our cameras

83. DBMarketing-Analytics
Our Products
“Shoppers” / Circulars
Books & Magazines
Direct Mail material
Directories
Posters
Inserts
Catalogs
Press Kits
Calendars
…and many more

84. DBMarketing-Analytics
Some of our Valued Customers:

85. DBMarketing-Analytics
Benefits for You!
“One stop shopping” for all your commercial printing needs
State of the art technology that provides consistent quality, speed and
cost efficiencies
Security & Confidentiality
Personalized customer service
Flexibility to meet your special needs

86. DBMarketing-Analytics
Certified Minority Business
Enterprise
… or visit us at www.agppr.com
ADVANCED GRAPHIC PRINT,ING INC
Has met the requirements for certification as a bona fide Minority Business
Enterprise as defined by the National Minority Supplier Development Council,
Inc.® (NMSDC®) and as adopted by the
Puerto Rico Minority Supplier Development Council

87. DBMarketing-Analytics
Contact Information:
Suzette M. Jiménez
Sales & Marketing Director
suzette.jimenez@agppr.com
Phone (787) 641-5400, ext. 6019 or 6017
Fax (787) 641-4477
Mobile (787) 925-8088
www.agppr.com
Joel Acevedo
VP & General Manager
jacevedo@agppr.com
Phone (787) 641-5400, ext. 6020 or 6021
Fax (787) 641-4477
Mobile (787) 368-2813
www.agppr.com