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Kommunikationsplan

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Steiner Werbung AG
Steiner Werbung AG

kompakter Kommunikationsplan für KMUs. Integriert Massnahmen, Zielgruppen, Phasen, Themen, Budget

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Jahresplan 2015 Jahresschwerpunkt: Kommunikations-Phasen Kundengruppen Januar Februar März April Mai Juni Juli August September Oktober November Dezember Budget Woche 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 Artwork Streuung Total Massnahmen BtoC BtoB 1) Werbesitzungen 2) Internet Banner x x 3) Mailings Baustellen x Ferienräumung x Inhouse x 4) Inserate HEV x Gemeindeblätter x Amtsblatt 5) Newsletter (Print) a) Neues x x b) .... x 6) Events Tag der offen Tür x x Feiern 7) PR Regionale Presse x x HEV 2 x 1/2 Seite) x 8) Sponsoring Total

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Kommunikationsplan

  • 1. Jahresplan 2015 Jahresschwerpunkt: Kommunikations-Phasen Kundengruppen Januar Februar März April Mai Juni Juli August September Oktober November Dezember Budget Woche 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 Artwork Streuung Total Massnahmen BtoC BtoB 1) Werbesitzungen 2) Internet Banner x x 3) Mailings Baustellen x Ferienräumung x Inhouse x 4) Inserate HEV x Gemeindeblätter x Amtsblatt 5) Newsletter (Print) a) Neues x x b) .... x 6) Events Tag der offen Tür x x Feiern 7) PR Regionale Presse x x HEV 2 x 1/2 Seite) x 8) Sponsoring Total