ASTD- American Society for Training and Development 2009 (Washington-USA). Speaker: Conrado Schlochauer, senior-partner of Business Laboratory SSJ ( São Paulo - Brazil)

1. Brazilian
Creativity
Style

2. Brazilian
Creativity
Style
Conrado Schlochauer
conrado@labssj.com.br
LAB SSJ – Brazil

3. Why
are you here
today?
Who
am I?

4. my
goal Help you to
develop and/or deliver a
creativity training program

5. why
creativity ?
Social NetworkGeneration Y
The world is flat
Technology, technology, technology...
Inovation now!!!

6. creativity
as a
language

7. creativity creativity
as a and
language inovation

8. facts ?
some
on creativity development

9. rate?
How do you
yourself

10. facts
about learning creativity
Creative and non creative persons
Is it possible to develop creativity?
The myth of inspiration

11. knowledge
amabile
HBS
C
motivation skills

12. Brazilian
Creativity
Style
multicult flex impro
multiculturality flexibility improvisation

13. multicult flex impro
multiculturality flexibility improvisation
Brazil
Creativity
Training
Programs

14. Multiculturality and Brazil

16. N
dad mom
me

17. definitions
Culture n.
The behaviors and beliefs
characteristic of a particular
social, ethnic, or age group.
mi·cro·cul·ture n.
The distinctive culture of a small
group of people within a limit

18. Cultural Borders
and Mental Barrier
The relationship between
living abroad and creativity
Journal of Personality and Social Psychology
The task is to figure out,
using only the objects
on the table, how to
attach the candle to the
wall so that the candle
burns properly and does
not drip wax on the
table or the floor.

19. “
The more time
individuals had
spent living abroad
(but not traveling
abroad), the more
likely they were to
solve the Duncker
“
candle problem.

20. How to use
multiculturality
in creativivity training programs
Participants Offer of different
form different views/ force different
places/areas perspectives
Role play
Movies
Case studies
Changing “shoes”

21. 25
de março
street

22. pinacoteca
museum

23. b
flexi ility
of
A long history
being
flexibl
e

26. one
Myth of the
right
answer

28. “
Acceptance of the
weirdness
“

29. ?
How can you make people
more flexible
in a creativity training program

30. idea
generating
tools

31. Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while

32. Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)

33. Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)
Describe it in simple sentences

34. Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)
Describe it in simple sentences
“Solve” the problem with the formula:
If sentence than problem

35. www.mycoted.com

36. Improvisation
p

37. “
Necessity
is the mother of
invention
“
Plato, in Republic

38. Improvisation
feijoada

39. good outcome
with
fewer resources

40. build on
other people’s ideas

41. brainstorming
rules
Combine and improve ideas
Focus on quantity
Welcome unusual ideas
Withhold criticism

42. improvisation in the
creativity
training
program

43. improvisation
X
yes, and... no, but...

46. Multiculturality
brings
knowledge
amabile
HBS
Improvisation
C skills
brings brings
motivation flexibility

47. Obrigado! conrado@labssj.com.br