3. @PinLeague 954-505-8008
On the Block…
1. Superfast Pinterest Primer
2. Five Key Things To Know
(And 2 to Forget)
3. Growing Your Brand on Pinterest
4. Maximizing Pinterest ROI
4. @PinLeague 954-505-8008
Accounts Manager
• Chipotle, Walmart Alum
• Loves: Making you happy!
• @Jessica_R_Howe
Co-founder, CEO
• Past: Google, YouTube, AOL
• Passion: Data, Personalization
• @danielpmaloney
7. @PinLeague 954-505-8008
Data is at our Core
Rich Social Data
Each Day…
>40 million Users
>75 million Pins
Analytics & Insights
Audience Engine
Social + Email
18. 5-25 mins
3. CONTENT LIVES LONGER
Sources: http://corp.klout.com/blog/2011/11/the-life-of-a-tweet/; http://www.marketingpilgrim.com/2011/04/new-study-half-life-of-a-facebook-post.html; Pin
League client data: internal + Google Analytics; based on a sample of client repins; April 2012
5-25 minutes
80 minutes
> 1 week
5-25 minutes
80 minutes
22. @PinLeague 954-505-8008
5. More Referrals Per User,
More Revenue Per Referral
1.0 1.1
14.0
Twitter Facebook Pinterest
Ratio:
Referral Share to
User Share
14x
12.5x
Source: http://blog.eloqua.com/pinterest-social-media-marketing/; http://activ8social.com/2012/09/25/pinterests-power-infographic/
$69 $80
$179
Twitter Facebook Pinterest
Average Order Value
from Social Referrals
27. @PinLeague 954-505-8008
How Does Pinterest Factor
into Your Social Media Mix?
Not Yet Pinning
Have Started Pinning
Growing Quickly
Pinterest = #1 Social Site
28. @PinLeague 954-505-8008
Step 1: Know Your Audience
What’s being shared from your brand?
Who is doing the sharing?
What do those users engage with?
32. @PinLeague 954-505-8008
Step 2:
Design CONTENT for the User
5 things they LOVE +
5 things they have a hard time finding +
2 things about you
= Your First 12 Boards
33. @PinLeague 954-505-8008
Cover Photos are Critical
Source: http://mashable.com/2012/05/29/pinterest-eye-tracking-study/#view_as_one_page-gallery_box5709
42. @PinLeague 954-505-8008
The Most Common Reason for
NOT Investing in Pinterest…
“I can’t justify the
ROI vs. Facebook or Twitter
where we have more followers.”
43. @PinLeague 954-505-8008
The Marginal Cost of Growth on
Pinterest is Lower then Facebook
$0.01 – 0.40 $0.50 – 2.50
So, the issue must be critical mass
Source: PinLeague data, http://www.emediavitals.com/content/price-facebook-fan
44. @PinLeague 954-505-8008
80 / 20
80% of focus spent on Company profile / boards
80% of buzz and revenue from USER pins
46. @PinLeague 954-505-8008
Contests Draw Short-Term Attention
3,434
3,819
421
1,720
0
1,000
2,000
3,000
4,000
Restaurant Chains on Pinterest –Followers in September
panerabread maggianos pfchangs tgifridayspins chilis qdobamexgrill
Jumped to #2 with
“Pin it to Win It”
contest on their blog
Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
Then, flatlined again
47. @PinLeague 954-505-8008
Cross-Platform Promotion is Better
5,044
5,384
312
1,545
0
1,000
2,000
3,000
4,000
5,000
6,000
Automotive Brands on Pinterest –Followers in September
honda volkswagen porsche peugeotpanama officialmini jeep
"Pintermission:” A 24-hour break from
Pinterest to visit places or buy products
they've pinned about (with $500 cash)
And Jeep?
Source: Clarity Pinterest Analytics Dashboard - http://clarity.pinleague.com
SynopsisPinterest is the fastest growing social network of all time, and possibly the single largest untapped opportunity for internet marketers today. While some have dived into the Pinterest ecosystem, many are taking a "wait and see" approach. In this session, Daniel Maloney, CEO & Co-Founder of PinLeague.com, will explain why he and his clients have dived into Pinterest- and why you might regret it if you don't do so soon. Topics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
Pinterest users spend more money ($179.36, on average) on products seen on the social platform than do Twitter ($68.78) or Facebook ($68.78) users.
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
