Presentation by Tailwind (http://tailwindapp.com) CEO and Co-founder Daniel Maloney at the first annual Confluence Conference in Oklahoma City. Advice on building your brand on Pinterest. Covers (1) Key things to know about Pinterest vs other social networks, (2) How to get the basics right, (3) Advanced strategies brands are employing to grow faster.
10. @TailwindApp #confluencecon 954-505-8008
3. More Referrals Per User,
More Revenue Per Referral
14.0
Ratio:
Referral Share to
User Share
14x
1.0
Twitter
Average Order Value
from Social Referrals
$69
$179
$80
12.5x
1.1
Facebook
Pinterest
Twitter
Facebook
Source: http://blog.eloqua.com/pinterest-social-media-marketing/; http://activ8social.com/2012/09/25/pinterests-power-infographic/
Pinterest
11. 4. Content Lives Longer
5-25 minutes
5-25 mins
5-25 minutes
80 minutesminutes
80
> 1 week
Sources: http://corp.klout.com/blog/2011/11/the-life-of-a-tweet/; http://www.marketingpilgrim.com/2011/04/new-study-half-life-of-a-facebook-post.html; Pin
League client data: internal + Google Analytics; based on a sample of client repins; April 2012
12. @TailwindApp #confluencecon 954-505-8008
5. Pins Are More Than Images
Rich Pins
• Improve discovery
• Commercial foundation
• Address stale links
http://tailwindapp.com/make-rich-pins
SynopsisPinterest is the fastest growing social network of all time, and possibly the single largest untapped opportunity for internet marketers today. While some have dived into the Pinterest ecosystem, many are taking a "wait and see" approach. In this session, Daniel Maloney, CEO & Co-Founder of PinLeague.com, will explain why he and his clients have dived into Pinterest- and why you might regret it if you don't do so soon. Topics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks
Pinterest users spend more money ($179.36, on average) on products seen on the social platform than do Twitter ($68.78) or Facebook ($68.78) users.
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
-Get up the learning curve early-Be there to capitalize on the growth (new users = most active followers)-
opics covered will include: Why Pinterest is great for brands (beyond the obvious)Fundamental differences between Pinterest and other prominent social networksA sure fire recipe to get 1,000 targeted followers in 30 Days, and Advanced tactics used by GetPinterestFollowers.com to reach 500k followers in just 10 weeks