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A Rambling Talk on
Interaction Design
Industry Trends


Brought to NTUT GIIMD by
Ting-Han Daniel Chen,
former Interaction Design Director of XXtraLab

2011.Jun.15 14:00
What is
IxD (Interaction Design)
Industry ?
                         ?
What is IxD Industry?

Is there such a thing?
What is “IxD” ?
http://en.wikipedia.org/wiki/Interaction_design

   Interaction Designers strive to create
meaningful relationships between people
and the products and services that they
use, from computers to mobile devices
to appliances and beyond.




                                                  After: bestica.com
(after Bill Verplank)
What is “Industry” ? -
     Answers.com
     http://wiki.answers.com/Q/How_do_you_define_an_industry


1)   consistent effort exerted to produce or accomplish
     something; diligence; hard work
2)   the activity of producing goods for sale;
     manufacturing
3)   all manufacturing enterprises collectively; the people
     involved in the production of goods, as distinct from
     agriculture or commerce
4)   a field of activity devoted to a particular product or
     service
Defining
IxD Industry…
1.
2.   It employs IxD (thinking, techniques, methods, etc)
     as (part of) its core value
3.   The use of IxD (thinking, techniques, methods, etc)
     should be meaningful / significant
4.   Interaction designer plays a critical role in the
     organization
Heuristic Review
of Potential “IxD Industry”


A heuristic review based on the definition of IxD Industry, my personal
experiences, and stereotypes.
17+
Emerging
Fields
1
interactive
exhibition
•   互動╳展場
2
interactive art
•   互動╳ 藝術
•   artist/lab/studio
Wooden Mirror (1999)
by Daniel Rosin
Text Rain (1999)
by Camille Utterback
Sacramento Airport (2011)
by Camille Utterback + Michelle Higa
3
interaction design
services provider
•   互動╳研究
•   design/research/consultancy
4
own brand
interactive product design
•   互動╳ 產品
5
web/online interaction
design
•   Medialand, moulin-orange
•   互動╳網路
6
Mobile/Personal Devices
apps
•   互動╳ 行動
7
e-book
•   互動╳ 閱讀
8
arcade gaming experience
•   互動╳遊戲
•   arcades/playground
9
home
entertainment
•   Wii, Kinect, XBOX, etc
•   互動╳家庭娛樂
10
home appliances
•   Home control system
•   Lighting systems
•   Interactive TV
•   互動╳住家
11
information
systems
•   Database, kiosk, POS, etc
•   互動╳資訊服務
http://futureselfservicebanking.com
12
interactive advertising/
marketing
Interactive Marketing refers to the evolving trend
in marketing whereby marketing has moved from
a transaction-based effort to a conversation.

http://en.wikipedia.org/wiki/Interactive_marketing
DMC by novaMedia (2011)
Burma (2011)
13
interactive toolkit/facilities
•   Arduino / Processing
•   MAX/MSP
•   VVVV
•   BasicStamp, LEGO Mindstorm
•   互動╳媒材
14
multitouch
•   Microsoft Surface, nLighten, etc
•   NUIGroup
•   互動╳多點觸控介面
15
interactive
performing arts
•   互動╳表演
16
interactive toys/
edu-tainment
•   互動╳ 兒童玩具
17
interactive
architecture
•   互動╳ 建築
Crown Fountain, Millenium Park,
Chicago
Summary
Interactive          Mobile apps       Information       Interactive toys
exhibition                             systems


Interactive art      e-book            Interactive       Interactive
                                       advertising       architecture


Interactive design   Arcade game       Interactive
service                                toolkits


Interactive          Home              multitouch
products             entertainment


web design           Home appliances   Interactive
                                       performing arts
Web design company
                              Ex: Moulin-Orange (TW)
                              D-M-C (TW)                        Video production house
  Interior design company
  Ex: MOXIE (TW)                                                Ex: HeyHush (US)




                                                                         Industrial Designers
                                Interaction design
                                                                         Ex: PEGA / ASUS


                                                                 Information Technology firm
                                                                 Ex: Vitaltouch / nLighten
Architectural design agency
Ex: Diller Scofidio+Renfro
                              Digital Art / New Media Artists
                              Ex: Graffitti Research Lab
“IxD Industry” is…
•   Too broad to be defined
•   an ill-defined domain.
However,
many other domains
are approaching IxD…
•   Many domains are under IxDization or about to IxDize.
Possible Futures
of “IxD Industry”
Is interaction design
a dead-end job?
by Tim McCoy in response to Bill Moggridge,
published on The Cooper Journal, April, 2009
1
new types of
IxD-driven/IxD-based business
•   Interactive TVs
•   Automobile HCI
•                                              etc
•                        互動╳○○ (you name it)
•                Tim Brown (IDEO)
2
interaction design
entrepreniurship
3
service design
provider
•   Interaction design vs. service design
4
UX design
consultancy
•   Every service domain will be about UX and need UX
    optimization
Optimizing
Making daily activities
more efficient.
Optimizing
Making daily activities
more efficient.



Engaging
Capturing attention,
creating delight and
delivering meaning.
Optimizing
Making daily activities
more efficient.



Engaging
Capturing attention,
creating delight and
delivering meaning.



Empowering
Enabling people to go
beyond their limits.
Optimizing                Expressing
Making daily activities   Encouraging self
more efficient.           expression and/or
                          creativity.


Engaging
Capturing attention,
creating delight and
delivering meaning.



Empowering
Enabling people to go
beyond their limits.
Optimizing                Expressing
Making daily activities   Encouraging self
more efficient.           expression and/or
                          creativity.


Engaging                  Connecting
Capturing attention,      Facilitating
creating delight and      communication between
delivering meaning.       people and communities.



Empowering
Enabling people to go
beyond their limits.
Optimizing                Expressing
Making daily activities   Encouraging self
more efficient.           expression and/or
                          creativity.


Engaging                  Connecting
Capturing attention,      Facilitating
creating delight and      communication between
delivering meaning.       people and communities.



Empowering                Disrupting
Enabling people to go     Re-imagining completely an existing
beyond their limits.      product or service by creating new
                          behaviors, usages or markets.
Thank you
for your time


For further discussion or suggestions,
Please e-mail me at nmc.medialab@gmail.com
Or drop a line in my Facebook
www.facebook.com/danielnmc
notes
This presentation is prepared with
Microsoft PowerPoint 2007 on Acer
Aspire 4741G with Windows 7.
Chinese Font: Kozuka Mincho Pro M
English Font: Baskerville Old Face
(Headings), Colaborate-Thin (Body)

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