Best applications for Small Business

1. Updated April 2012
The best small business marketing tools online - many are free!
Email campaign manager
Mail Chimp email marketing
Aweber auto-email
My Emma email campaigns
marketing. I prefer Aweber
because better spam control
and reporting features.
Around $25 per month
Letter Genie letter templates
Padiact - predictive email
forms
Tiny Letter - simple
subscription email
Vision - Emailing System
Interspire Web email
Blue Sky Factory
Survey monkey
Formstack - form creator
Survey tools
Wufoo form and survey
creator. My favorite after
trying several. Best features
at around $50 per 3 months
© Copyright 2010 MacInnis Marketing 1

2. Dan’s best small business marketing tools
CRM
Hubspot CRM marketing
system
Highrise web based app for Zoho CRM. Zoho also does a
small business. Makers 37
number of business
Signals does a number of
applications.
business applications worth
looking at.
PR
PRwire - press release
PR web for sending press
service. I use it and get find it
releases
really great for online
releases
Pitchrate - free pitch to
journalists
Source bottle - journalists
SMS Tech - for SMS
campaigns
HARO - send stories to
journalists
Collaboration tools
Writeboard - share
information online
Dropbox - storage and
Google doc - sharing files
collaboration. My favorite.
Great storage and sharing as
well as intergration with other
apps
© Copyright 2010 MacInnis Marketing 2

3. Updated April 2012
The best small business marketing tools online - many are free!
Basecamp collaboration tool Smart Draw is mindmapping MindJet - mindmapping and
software
collaboration software
Personal Brain - mapping
tool
Mavenlink - project
management tool
Boxnet - file sharing and
storage
ClickDesk - live chat onsite
Issuu article and publication You send it - sharing big files
sharing. Awesome
Freelancing
Guru - find resources to do
your work and free at base
level
99 Designs - freelance
designers online
Fiverr - people freelance their
skills for $5. Used this for the
voice over on my site.
99 copywriters - freelance
Web Design DIY
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4. Dan’s best small business marketing tools
Citymax - easy to use from
Wordpress org - web
around $30 per month.
publishing platform. Free but
Hosting domain separate need IP address from hosting
cost. My web has been built company around $160 pa
on this platform
SEO
Weebly - create a free
website
Website grader - grades your
website - free and give you
some good ideas to improve
SEO
SEO tools - key word,
competitive analysis
SEOmoz - SEO software,
Google Analytics - look at
key words and your SEO
Key word Spy - keyword tool Performable - online
marketing landing pages
Teleconferencing
Skype - teleconference and
video. Free but not always
good quality
Webex - teleconferencing
Join me is the best for online Logmein - share desktops
screen teleconferences
TIme Tracking tools
Go to Meeting teleconferencing
On24 - webinars on demand
© Copyright 2010 MacInnis Marketing 4

5. Updated April 2012
The best small business marketing tools online - many are free!
Freshbooks is a great tool
that allows you to track time,
estimate and invoice online
Screen capture
Toggl - time tracking tool
Remember the milk- manage
tasks
Jing - screen and voice
capture
Snagit - screen capture. Love
it!
Giffy - diagram software
AoL Lifestream - social
aggregator
Profilefly - social aggregrator
Tungle me - makes it easy
for anyone to schedule a
meeting
Smartsheet - pipeline sales
report software
Slide Rocket -design and
store presentations
Slideshare - upload and
share slides
Scribd - read and publish
documents
Social Media tools
TweetDeck - tweet viewer
Sales Tools
© Copyright 2010 MacInnis Marketing 5

6. Dan’s best small business marketing tools
Google Tools
Google Maps - locate your
business so you can be
found
Google apps - lots of
applications
Social Media tools
Google Tools
Google Tools
Google Key words -
Google Alerts - find what is
being published about you,
your industry or your
competitors
Social Media tools
Social Media tools
Linked in - business
Facebook - social networking
netoworking relationship and
research tool
Raven - social media /
internet monitoring tool
Spredfast - social media
monitoring
Twitter - expertise,
networking
Wildfire - run social media
campaigns
© Copyright 2010 MacInnis Marketing 6

7. Updated April 2012
The best small business marketing tools online - many are free!
Objective Marketer -Social
media campaigns
Genius Rocket crowdsourcing Shortstack is great for building
for your brand
Facebook Promotions
Photosharing
Flickr - photos haring
Photobucket - photo sharing
Flipsnack - making a pdf
booklet flip
VIdeo sharing
You Tube - create and upload Vimeo - create online videos Livestream - broadcast your
mp3 files
videos
Upstream TV - broadcast
videos
Podcasting
Blip.tv - tv streaming
Blogtalkradio
Podcasting - create and
broadcast
Networking
Podbean - podcast hosting
and social subscribing
itunes - listen and upload
© Copyright 2010 MacInnis Marketing 7

8. Dan’s best small business marketing tools
Meetup - find like minded
groups hold events.
Schedule or attend
Eventbrite - lists events
happening
Stickytickets - sell and
promote events online
Webinars
Brighttalk - webinars for
professionals, learn
Ted - guest presentations
from speakers from all
industries
Virtual Assistants
PA everyday - virtual
assistants
Staff India -Outsourcing
Tasks Every day - virtual
assistants
Virtual Asstant Board -
Remote staff - offshoring VAs
Crowdspring - want
something designed
Productivity
Freshbooks is a great tool
that allows you to track time,
estimate and invoice online
Mint - personal budgeting
software
Instacalc - online calculator
© Copyright 2010 MacInnis Marketing 8

9. Updated April 2012
The best small business marketing tools online - many are free!
Roboform - password
manager
Timebridge - scheduling
Smart PDf converter appointments across the web converts pdf to other files,
word, excel, tiff etc
ezyzip - zip files
Paperrater.com
rgbstock - images free
Marketing and Sales Tools
Bloomtools - integrated
marketing tools
Hubspot is a great marketing
resource
If you have any more that you think I should add please email me at
danielle@macinnismarketing.com.au
Web:www.macinnismarketing.com.au
Blog:www.daniellemacinnis.com.au
Danʼs best small business marketing tools
©
© Copyright 2010 MacInnis Marketing 9