2. We want the magazine to look as authentic as possible
so, we decided to have the red title (connoting death and To make sure the ancillary text was continuous with the
blood) stand out against a white background. trailer, we incorporated the knife to look like an ‘I’;
representing the killer’s weapon.
We decided to have the final girl as the main image to
portray the sole survivor of the film. As final girls are
To include the horror element, I added some blood below typically Caucasian, we wanted to enhance our final girl’s
the knife to make it look like a ‘gory’ film and possibly a skin colour to create emphasis on the fact that we
horrific issue of Empire magazine. challenged the conventions of the final girl theory. To do
so, I adjusted the levels of shadows and highlights to create
this effect.
3. After looking at various Empire magazine front covers, I realised that they all seemed
to include ‘The World’s Greatest Movie Magazine’ and ‘empireonline.com’. To
make our magazine look authentic, I included these two elements to add to the
‘realness’.
I then added the title from the trailer and poster to convey I then started to add plugs to engage the audience and
the authenticity and also to make our tasks continuous. I encourage them to buy the magazine. I got inspiration from
added a shadow behind it to make it stand out. different Empire magazines and included movies that
interested myself as well as others.
4. I then added the price of the magazine in both GBP and
To fill up the space between ‘Empire’ and ‘Hush Hush’, I
USD to make the magazine cover authentic. The price is
included a button asking the audience a question which
usually between the ‘M’ which is where it’s usually placed
encourages them to buy the magazine and read more
on Empire magazines.
articles other than the main one.
The tagline at the top of the magazine is ‘The Ultimate
We used the plug ‘Exclusive’ to get our audience excited
Horror Special’ which will automatically catch the
about what the main article could be about. I put it near our
consumers eye and encourage them to buy the magazine.
final girl’s eye to connote that she wants you to read this
We decided to make this the tagline to let our audience
article.
know that this magazine will mostly consist of horror
movies with the occasional action/thriller.
5. The main article is of course our final girl and our main Of course we had to include a barcode and in issues of
image. The title ‘FINAL GIRL KIMISHA DIXON Empire, the barcode is usually on the side. This reflects the
REVEALS HER DEADLY SECRETS’ ties in with the authenticity of our magazine.
poster’s tagline and what the plot of the movie is all about.
At the bottom of the magazine, we included four names of The next plug I included on the magazine was ‘FREE!
actors in upcoming horrors and action films to entice the BANE POSTER INSIDE!’ This freebie encourages the
audience also. consumer to buy the magazine as they get something out of
it; other than the thrill of reading an exclusive interview.
6. To add emphasis on the fact that Hush
Hush is the must see movie of 2012, I
added another element to the
magazine that would also encourage
the consumer to read the magazine
and see the movie after watching the
trailer. The tagline ‘THE SCARIEST
MOVIE OF 2012’ entices the
audience to read on.