The document outlines 8 principles for a successful social media program: 1) have a strategy before executing tactics, 2) set goals, 3) measure the right metrics, 4) be human in your interactions, 5) listen to and engage with your audience, 6) be entertaining, 7) encourage sharing and engagement, 8) leverage multiple social platforms ("the power of 'and'"), and 9) strive to be the best in your industry.

1. THE PRINCIPLES OF A
SUCCESSFUL SOCIAL MEDIA PROGRAM
MASTERMINDS

2. SOCIAL
101
MEDIA
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3. SOCIAL MEDIA PRINCIPLES
#1
STRATEGY FIRST.
THEN EXECUTION.
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4. SOCIAL MEDIA PRINCIPLES
#2
SET GOALS.
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5. SOCIAL MEDIA PRINCIPLES
#3
MEASURE WHAT
MATTERS.
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6. SOCIAL MEDIA PRINCIPLES
#4
BE HUMAN.
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7. SOCIAL MEDIA PRINCIPLES
#5
LISTEN AND
RESPOND.
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8. SOCIAL MEDIA PRINCIPLES
#6
BE
ENTERTAINING.
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9. SOCIAL MEDIA PRINCIPLES
#7
ENCOURAGE
SHARING AND
ENGAGEMENT.
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10. SOCIAL MEDIA PRINCIPLES
#8
THE POWER
OF “AND”
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11. SOCIAL MEDIA PRINCIPLES
BE BEST
IN CLASS.
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