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Storytelling & Social Media: Creating Buzz

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World Wildlife Fund
World Wildlife Fund

The coming of age story of a link: This is the story of how I make sure a blog post or news item gets the opportunity to be viral. I share my tactics on streamlining work and using social news and bookmarking sites.

Technologie
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Creating Your Own Social Buzz Danielle Brigida February 11, 2009
Using ReadyTalk ,[object Object],[object Object],[object Object],[object Object],[object Object]
You are being recorded ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Your Own Social Buzz Danielle Brigida The Coming of Age Story of a Link February 11, 2009
Social Media for NWF
Strategic Sharing ,[object Object]
Cross-Pollinate
What do you need? ,[object Object],Interesting and helpful Information you want to share Something that might engage the reader
Optimize the Content To Blog Post From Press Release
Submit to Social News Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],What You’ll Need:
Submit to Social News Sites
Why Digg?
Submitting to Digg
Why Mixx?
Submitting to Mixx
Why Reddit?
Submitting to Reddit
Keep Submitting Social News: Niche vs. Broad Smaller or more specific communities can bring visitors that stay longer on your site.
Find and Use Shortcuts Always look for new ways to make submitting content easier and quicker!
Tips and Tricks ,[object Object]
Submit to Social Bookmarking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],What You’ll Need:
Submitting to StumbleUpon Accurate Title Good Description Relevant Tags
The Importance of Tags
Share the Link Love ,[object Object],[object Object],[object Object],[object Object],[object Object]
Share With Microblogs Your Message Twitter Followers Identi.ca Followers Plurk Followers Facebook Friends Your Message Your Message Your Message
Shorten Your Link
Streamline Your Updates Your Message Twitter Followers Facebook Friends Identi.ca Followers Plurk Followers
Use Your Profiles Personal Organizational
NWF Case Study
NWF Case Study
Search Twitter http://search.twitter.com @NWF’s Response *Power of the Retweet *Who is helping you? *Follow new people
Search Twitter http://search.twitter.com @starfocus’s Response
Tracking Your Return
Remember the Social Side ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digg Hit the Homepage ,[object Object],[object Object],[object Object]
Mixx Hit the Homepage ,[object Object],[object Object],[object Object]
Reddit Hit the Homepage
Within 24 Hours…
Bear in Mind There is No Failing…
Learn from Everything ,[object Object],[object Object],[object Object],[object Object]
And when it does well… It’s Shocking
Take Aways 1. Don’t be afraid to start slow.
Take Aways ,[object Object]
Take Aways ,[object Object]
To Create Your Own Buzz… ,[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],Judy N, Flickr
Join us at the NTC! http://nten.org/ntc
Podcasting We would like to thank the Packard and Surdna Foundations for their generous support of this webinar series.

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