An introduction to how National Wildlife Federation uses social media.

1. An Overview of Facebook, Twitter, Linkedin and Yammer By Danielle Brigida Manager of Social Media

2. There are more than 100,000 non-profit Pages on Facebook

3. An average user is connected to 80 community pages, groups and events

4. NWF on Facebook

5. Page, Group, Profile

6. Facebook Page Must have an official rep as an admin Communicates broadly (comments, posts) Posts and pages are available to everyone Anyone can “Like” your page Admins post under the page name Tabs and Insights are available

7. Facebook Group Closed space for small groups Offer more privacy settings and options Members must be approved or added by other members They are notified by default Collaborate through chats, photo albums, docs and group events No insights or tabs available

8. New Facebook Groups:

9. Facebook Profile? Violates Terms of Service No analytics Can’t test They may not want to friend you

10. Understanding Terminology Status – Update your friends with links, photos, or info Admin – person who runs a page or group. Wall – Public messaging on your profile News Feed – Where you can view friend/page updates Insights – Facebook page analytics Tagging – Type the "@" symbol. Select the friend, page, event, group or app you want to tag from the drop-down menu.

11. Use Custom Audiences

12. Use Powerful Imagery and Ask Questions

14. Use @_name to mention other pages/people

15. Post colorful/interesting photos

16. Create a landing tab (using iframes)

18. Pay Attention to Audiences National Wildlife Federation Forest Justice Campaign Certified Wildlife Habitat Page

19. Be Yourself

20. Introduction to Twitter

21. Your Twitter Profile*What Others See*

22. Your Twitter Home

23. What is a Mention?

24. What is a Retweet?

26. Blog Entries

27. Random Facts

28. Breaking News

29. Program Info

30. Timely Events

31. Retweet

34. Location

35. Dates

36. Feelings

38. Example of a Twitter Listhttp://twitter.com/#!/NWF/nwfstaff

39. Search Twitter Bios

40. @wildlifeaction

41. Wildlife Watch on Twitter

42. Making the most out of LinkedIn

43. Ways Nonprofits Use LinkedIn

44. Join Your Company Page

45. Explore NWF’s Page

46. Check Out NWF’s Analytics

47. Add Your Events

48. Join Many GroupsThey Increase Your Network

49. Keep Track of CareersInmaps.linkedinlabs.com Former Staff Donors Volunteersand Supporters

50. Tips for Maintaining a Group Don’t over post Be relevant Answer and ask questions Moderate comments and spam

51. Use Applications

52. Build Out Your Personal Profile Add a picture Update your work section Upload your existing contacts Personalize your LinkedIn URL Use keywords that accurately describe you Let others find you Add and recommend people you meet Post your skills

53. What is Yammer? Yammer serves as an internal network for NWF staff. Yammer is used at NWF to share: Share info on campaigns, programs, events, etc. Share interesting articles about topics staff may like Ask questions that staff may be able to answer Share social media posts others may like

54. Yammer

55. The Benefits of Yammer Less formal than email You communicate with people you wouldn’t normally Organizes us on the backend Improves internal communication

56. Receive Yammer Updates Email Digest Desktop Client Smart Phone Gchat, Sharepoint, Twitter integration, etc.

57. Read About Our Work http://www.nwf.org/socialmedia

58. Questions? By Danielle Brigida brigidad@nwf.org @starfocus on Twitter