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Increasing Reach, Engagement and Revenue with Social Media

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Danielle Brigida
Danielle Brigida

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Increasing Reach,Engagement, and Revenue with social media By Danielle Brigida Digital Marketing Manager National Wildlife Federation
Our mission is to help… Goals: Increase reach, engagement and revenue
Listening leads to our goals…
Search Sites for Keywords Search Blogs Search News Search Social Sites
Pull Them Into a Listening Dashboard
We Explore Communities = Reach Gardeners Locally Concerned Caregivers Enthusiasts Activists Caregivers
Sifting through Communities
Tracking Mentions and Having Converstaions
Tracking Allows forEngagement
NWF’s Certified Wildlife Habitat Community
Return on Engagement *This article was pulled together by Kelly Senser with members from the community
Measuring Engagement
We Track Content Sharing
We Identify Trends
How Do We Address Revenue?
Ways to help…
Engaging
We Build Networks
We Learn All the Time
Qualitative both/and Quantities
Recognize Investing Takes Time ,[object Object]
Measure Strategically

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