How to measure your return with social media

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Danielle Brigida

Things We Learned WhileMeasuring Return on Investment We learned flexibility with social media and free tools Remember your overall goals Think of the community first Don’t be afraid to experiment Pay attention to trends and compare data Look for message quality

But You Can’t Ignore the Value They Bring

Compare Traditional Metrics with Social Metrics &

And we remember “Return” Comes in Many Forms

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How to measure your return with social media

1. Measuring Social Media Efforts Danielle Brigida Digital Marketing Manager National Wildlife Federation @starfocus or @nwf

2. Things We Learned WhileMeasuring Return on Investment We learned flexibility with social media and free tools Remember your overall goals Think of the community first Don’t be afraid to experiment Pay attention to trends and compare data Look for message quality

3. Tools Change all the Time Poprl Su.pr

4. But You Can’t Ignore the Value They Bring

5. Compare Traditional Metrics with Social Metrics &

6. Facebook on Google Analytics

7. Monthly Top Content

8. How People Interact With Your Content

10. We Track Content Sharing

11. Addthis Analytics

12.

13. Qualitative both/and Quantities

14. And we remember “Return” Comes in Many Forms

15.