1. The use of the mid shot demonstrates her sense of confusion and panic
which would conform to typical stereotypes of women. However, the man is
taking a selfie, in which this behaviour is more typical of females which
makes him seem more feminine, and the pull focus here makes it seem like
a natural thing that is not significant, which further makes the video seem
more fictional, and this subverts typical stereotypes of men.
2. The fact that she is using a feminine object for a masculine activity strengthens the
identity of the female which promotes a sense of feminism. As such, this subverts
and conforms to typical stereotypes of females. Richard Dyer stated that the ‘star’
is a construct and so can be moulded into many different personalities, and this is
evident here as she is shown to have quite a masculine persona, but the mise-en-
scene is representative of a female
3. This shot shows that the male gaze is a prominent theme throughout
the Music Video. The fact that she is naked also plays into this as no
nudity is visible but it is left for the viewer to assume. C Wright Mills
suggested that the Media perform four key functions for audiences, one
of which is aspiration, in which this is demonstrated as the female
audience will want to become as beautiful as Katy Perry.
4. The low angle shot used here makes her seem superior and again strengthens the
identity of the female. This subverts to typical stereotypes of women as men are
seen to be more superior and dominant than women. However, the clothes she is
wearing almost makes her seem Amazonian, in which in these cultures females
tend to exhibit more masculine traits than females, yet she still looks feminine.
This conveys to the audience that she is powerful in her character and as such
furthers female aspirations towards her and this attracts them to the ‘star’ Katy
Perry.
5. Again, her sense of identity as a female is further enhanced as the
mid shot here conveys a sense of authority or superiority to males, as
she is sitting on a throne. The throne is made out of leaves and rock
which would make it seem like she is mother nature, again showing
her power, which subverts typical stereotypes of women.
6. Richard Dyer states that a star is an image not a real person as star is
constructed out of a range of materials. This is demonstrated in the mid
shot as part of her star persona is her alter ego kitty purry, in which the
tiger is wearing a necklace saying this. Also the fact that the tiger is
wearing this necklace makes Katy Perry herself appear to be a tiger herself
as this part of her star persona which inspires the audience, and this
inspiration attracts the audience to other products created by Katy Perry.
7. Richard Dyer states that a star is an image not a real person as star is
constructed out of a range of materials. This is demonstrated in the mid
shot as part of her star persona is her alter ego kitty purry, in which the
tiger is wearing a necklace saying this. Also the fact that the tiger is
wearing this necklace makes Katy Perry herself appear to be a tiger herself
as this part of her star persona which inspires the audience, and this
inspiration attracts the audience to other products created by Katy Perry.